Why Social Media Matters to Your Small Business

social mediaLet’s face it – social media is here to stay. And more importantly, it is as useful as it is entertaining. It offers individuals and business owners alike the ability to get the word out about any event in a quick, efficient way, reaching lots of people. Most people use social media of some kind – and what’s more, they keep it close to them with their mobile devices at the ready. People share everything on social media, from their baby’s first steps to more mundane things like what they’re eating for dinner tonight. Having that tool in the palm of your audience’s hand can be very useful to a business owner.

Being online and using social media to promote your business offers so many benefits. Here are the most important benefits you don’t want to miss:

It Helps with Brand Recognition – If you want people to recognize your brand, it’s important to develop a branded appearance that you use across all social media networks. Use the same logos, in different sizes, and stay true to your brand at all times. People eill beging to associate that logo with you and they will recognize you more readily.

It Increases Conversion Over Time – When you provide information over a long period of time, your audience becomes accustomed to your message. Over time they develop trust, and after being exposed to you regularly through social media they are more likely to place an order in the long run.

It Improves Authority – When you often post a lot of accurate and helpful information, people start viewing you as an authority on the topic. Once you’re viewed as an authority, you will start making even more money because people will be waiting to hire you or buy your products.

It Increases Brand Loyalty – The more people see your brand out there, the more loyal they will become toward what you offer. Your offerings should represent what your brand stands for and you’ll find that people become more loyal to you as you stick to what you know and believe in.

It Increases Traffic to Your Website – Using social media to share and promote your blog posts and new offerings will increase the traffic to your website exponentially. One of the best ways to rank higher on search results is to be active on social media.

It is Inexpensive – Social media is not an expensive form of marketing. It can also be fun. Guard yourself from getting sidetracked, but always be interactive and engaging with your followers. Remember, time is money. Automate what is not direct communication so that you can get more done in less time.

It Increases Engagement – Social media can let you engage with users in a very beneficial way. You can have deep conversations about many topics. Just remember to keep it professional and handle controversy carefully.

It Works with Mobile Devices – Better than most websites and email, social media works effortlessly on mobile devices. Social media and mobile devices really go hand-in-hand. People take their devices on dates, and even to bed – you’ve never been closer to your audience than now.

If you don’t have a presence on social media, then you need to change that right now. You don’t have to be everywhere; just find out where your audience hangs out and BE there. Then, use that social network to your fullest ability to reap these and many more benefits for your business growth.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *