Your business website is often the first impression that your audience will have about your business. It’s their first peek into what you have to offer, so it’s important to include specific information that everyone will be looking for on your website.
A business website is there to give information about your business to your audience in very specific detail. You want to ensure that it’s laser-directed to your audience in such a way as to make the audience feel understood and safe at the same time.
Essentials to include on your business website:
Unique Content – Content consists of all information you put on your website, from blog posts to the home page. Images, forms, contextual information, the words on a submit button, and lots more are all content, which means that each one offers a unique opportunity to appeal to your ideal client. The more you can direct everything toward that ideal client, the better results you will have.
Overview of Benefits – A list of benefits of your offerings someplace or in many places on your website is a great thing to include. Your audience should leave your site fully understanding the benefits of your offerings, without question.
Contact Information – Some people seem to want to hide their contact information. That’s the opposite of what you really want to do. Instead, make it easy. Use your CONTACT ME page to offer multiple ways that your audience can contact you, including a phone number, email form, social media pages, and more. Don’t hide; be open about who you are and what you can offer.
Simple Navigation – Nothing is worse than not being able to figure out how to get around a website. If you want your audience to not only stick to your website but also to use it to its full potential, make the navigation easy to understand and intuitive to your audience. Today attention spans are getting shorter and shorter. If someone has too spend too much time trying to get around your website, they will likely click off of it and you will have missed your opportunity.
Comments Section – Make it easy for your audience to comment as well as read comments from others. You want your audience to be engaged so that they feel a connection to your site. This is a powerful use of website space, especially because user-generated content is loved by search engines.
Clear CTAs (Calls to Action) – Don’t be shy when it comes to calls to action. Your audience has no idea what to do unless you tell them. Make your CTAs super clear. Try to limit them to one or two per page of your website so that they don’t get confused about what to do.
Special Offers – A great way to draw people in to reading more information on your website is to include some sort of special offer to new visitors. You can use plugins to make time-sensitive offers to your regulars, as well as to make special offers to new visitors. This is a great way to increase customer loyalty.
Email Newsletter Subscription – Don’t let your visitors leave without offering them the ability to get updated about your offerings in the form of a newsletter or email. Make sure you give your audience a reason to share their email address with you. Pop-unders and sliders are very common today, because they work. Consider adding them to your business website for maximum impact.
Adding these elements to your website will allow it to be a key element in your marketing and sales strategy. It is essential to create your content with your audience and ideal client in mind and is focused in terms of how your audience thinks and feels rather than how you think and feel. When you do, you will start to realize the full potential and benefits of a great business website.