What Really Matters? Marketing Metrics Infographic

Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to misinformed business decisions. It is important to keep in mind that in excess, metrics may become cumbersome, overburdening, and may even lead to a false sense of success.

To avoid getting caught in the madness of the data sphere, take a look below to find out which marketing metrics deserve attention and which are safe to let go.

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Source: GoodData

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