Never has visual advertising been as crucial to the success of your business as it is now. With the exception of radio advertising, today most advertising is highly visual in nature, no matter what the market. Never has there Thanks to platforms like Instagram, YouTube , Pinterest, Facebook, and Twitter, advertising online is also at an all-time high. YouTube videos, Instagram posts, certain memes on Facebook, Twitpics, and Snapchats are all examples of visual marketing.
But what exactly is visual advertising? Simply put, it is pictorial ads using visual cues to market your business. In a more broad definition, it is any use of visual elements to spread awareness of your brand. You can do it across all channels that use visual elements, including your website. So what are those elements? The elements that make up visual marketing are imagery, colors, fonts, composition, repetition, humor, and a basic appeal to humanity. The more you can humanize an advertisement, the more it will speak to your target audience. Using clear, visual elements will accomplish that.
Key ideas Behind Visual Advertising
Be careful with the Power it Puts in Your Hands. When you embark on using visual advertising, you can make a huge impact, but you have to be very careful to do it in the right way. One wrong image or placement can make good intentions go wrong, and it can actually do more harm than good for your advertising efforts. Remember that everything you do online lasts forever and there is no taking it back, so choose your visual elements wisely and use them appropriately.
Work Smarter, Not Harder – Use the Tools Available to You. There are a lot of tools you can use to help you with your visual marketing, even if you know nothing about graphic design. Tools like Canva.com and Pixlr.com can help make your job easier, and now you can inexpensively hire someone to do it for you with a resource like Fiverr.com. Using them can save you valuable hours, and they can keep your advertising both professional and affordable.
Never Stop Learning. There is so much to visual marketing that you can keep learning it forever and still not have uncovered everything available. Perhaps the most important thing you need to know, however, is how to implement visual marketing in the best way for your business needs and goals. Spend some time getting to know what type of visual advertising speaks to your unique audience. Getting to know your audience means getting to know what speaks to them visually as well as verbally.
Today, online marketers can’t hide behind a false persona. They have to be open and up front with the world about who they are, instead of being anonymous. This is a good thing, because the more open and transparent you are as a business owner, the more you will build trust between you and your audience. Visual advertising is the perfect way to accomplish that.