Building a website used to be a much simpler prospect, but now that almost everyone uses the internet to find the businesses that they frequent there’s a lot more required of your company website. Creating a strong website goes beyond having a good logo and easy navigation. You need to create high-quality content in a variety of kinds to reach your audience broadly and help them connect with your company values.
One thing you need to do to make sure that your SEO is hitting and that your website is compelling is frequent relevant blog posts. This kind of content is a great way to talk about your business and a variety of related subjects. People appreciate useful websites to help them to get information they need, and your blog posts can make this happen. Having guest writers and guest writing on other businesses’ blogs can help you to build your audience and connect with others in the industry.
Even though text-based content like blog posts is very important, most consumers do not like looking at huge blocks of text. Adding in visual content can make your website more compelling and easier to read. Emphasizing visuals can help you generate more leads with your website. When you incorporate visual content well, it will help you to make a positive impression on your audience and to make your site somewhere that people like to visit. Make sure to use visuals that are compelling so that they are helpful and not distracting to readers.
Video content can also be important for a variety of audiences. It can be incredibly helpful to caption your videos so that they’re more accessible, but this can also help your videos to be more informative for people who are watching with the sound off. You want your video content to be compelling and fun to watch while also being informative and useful to your customers. It can take a lot of time to craft high-quality videos, but it is worth it because they’re easily shared to social media to help you build your audience.
Your website functions as your first impression for many of the customers who eventually work with you. That means that you should make it as enticing and informative as possible. Including a variety of content types will help your website to be more compelling and more accessible to all of your customers.
Read this next: How to Write More Impactful Blog Posts