Top Tips for Building a Powerful and Profitable SMS Marketing Campaign

Top Tips for Building a Powerful and Profitable SMS Marketing Campaign

SMS marketing can help you increase your marketing reach exponentially if you know what to do. Think about it – the customer has their mobile device with them all the time, and according to many studies the open rate for text messaging is over 97 percent. With results like that, you can’t turn down the opportunity to incorporate SMS marketing into your business practices. Target the Right Audience You want only people on your SMS lists who want to be on them. Get permission to market to them via SMS by being direct and upfront about why you want their mobile number. Give them options so that if they want to receive messages in other ways that they can. Follow the Law Just like there are anti-spam laws for email messaging, there are laws regarding SMS messages. You must have an easy way for consumers to opt out of receiving messages and the system must work to remove them immediately when they ask. Use a Service The easiest way to follow the law and to run a profitable SMS marketing campaign is to use the right services and software which help you automate the system, follow the laws, set up all your marketing messages in advance of the campaign, and send messages on the fly when you feel like it. Create Thought-Out Messaging Don’t just throw anything together when it comes to SMS marketing messages. Ensure that your message has a reason for being, and that it leads to some sort of action or conclusion by your recipient. Host a Competition People love competition and SMS is a great way to host one using polls, voting, and surveys to complete the competition and allow participants to win something of value. Announce Last-Minute Sales SMS messaging is a perfect way to announce last-minute or time-limited sales. Sending out a text message that gives the recipient a code with three hours to respond is going to get a lot more buyers than you can imagine if you’ve done the work to build a responsive, targeted list of customers. Be Viral SMS messages need not be boring. They can even become viral if you take the time to think about what message you want to send. You can include links to images, videos, and more right to your customer at any time of the day or night that they can then forward to their friends. Use for Product Verification Need a way to get people to join your SMS list? Ask for phone numbers to verify the product and to provide free training for your product or service. Most people who have already bought from you will have no issue entering their number for verification. Create Awareness Using SMS campaigns to create awareness of new products and services is a great way to circumvent the unopened emails. For example, if you’ve collected email addresses and SMS information, try sending the information via SMS to the people who did not open the email. You’ll probably get a higher open rate and the awareness will be spread. Offer Coupons, Deals and Specials Everyone loves a special deal and your SMS list members are no exception. In fact, if you send out a coupon or deal at the right time, you’ll be surprised at how many people will take advantage. The key is to understand your customer enough that you know which deals to offer at which time. Engage Customers Don’t forget that SMS marketing is much like any other social media marketing – it’s social. Therefore it’s important to engage with your members strategically so that they will help spread your message and answer your calls to action. JV with Others An SMS marketing campaign isn’t really that different from an email marketing campaign. You must build your list, send focused messages, engage them, and provide value to the people who trust you enough to give their information. If you do that, your SMS marketing campaigns will be successful. SMS marketing is a powerful marketing method that many small businesses should be involved in. If you’re not using SMS marketing yet, why not?
2 replies
  1. Demi Groves
    Top Tips for Building a Powerful and Profitable SMS Marketing Campaign Demi Groves says:

    This was a really interesting read. Here at Esendex, we’ve also found timing is everything! Every business will have clear times when they should and shouldn’t send text messages. A food outlet should communicate just before either breakfast, lunch or dinner to build up an appetite for their service and a retailer would have the best response if special offers are sent on weekends at 11am when people are just planning their day. You really need to understand who you are sending to and when the message will be most relevant.

    Reply
  2. Oliver Burt
    Top Tips for Building a Powerful and Profitable SMS Marketing Campaign Oliver Burt says:

    A very interesting read and one that we at FastSMS totally agree with. The biggest piece of advice that we can give to our customers is to remember that SMS marketing is not like most other marketing. You have such a limited space to get your point across, just 160 characters, more or less. It’s not unlike having to create a print advert for a small space, and, in those instances (like SMS messaging) you have to follow one basic rule:- Always lead with the offer! Sounds simple right?, but I see examples all the time where it doesn’t happen.

    That’s why we also help people use our services to best effect too.

    Reply

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