Many business owners are learning how crucial social media can be in their marketing strategy. Knowing which social media sites to use most is a huge question among most small business owners. But, the truth is, there is no real top three for every single business. Which one you use has to do with the type of business you have and where your audience hangs out. The choices can be overwhelming, but here re our recommendations.
Three social media sites that any business can use
This is definitely the top social media site that you need to be using, no matter what type of business you have. Twitter is truly a universal social media site. Whether your business is small or large, and you can benefit from being active on Twitter.
The best thing to do is to get started is to develop your profile and then start to join in conversations that are related to your niche. You want to actually interact directly with your customers, leads, prospects, and even brands that might be your competition.
Twitter is the type of platform in which you need to post or comment on something many times in a day. You can use a tool like Buffer to help you schedule posts, but you’ll still need to get online to respond, retweet, and engage with people on Twitter. If you’re not part of the conversation surrounding your niche on Twitter, you’re missing out on a great opportunity.
This is another social network that everyone can use, no matter the niche. In fact, if you can’t find your audience on Facebook, it doesn’t exist. You can share all types of content – from images, to videos, to text.
On Facebook you don’t want to share or post too often unless you’re in an active conversation. Posting business-related information more than twice a day is considered obnoxious on Facebook.
You can use software like Buffer to help, but Facebook has its own power editor that lets you schedule posts for business pages. It’s very useful and helpful. Facebook also has wonderful community-building tools that you can’t beat elsewhere.
This social network might seem like it’s only for visually pleasing niches, but the truth is you can use it for any niche. If you have something you want to teach others, you can use it. Often times blog posts can be turned into short YouTube videos with little effort. If you want to simply use it to interview people, you can also do that.
You don’t have to post daily to get YouTube to work for you, but post at least weekly for the best results. Of course, more often up to daily is always better on YouTube. Not only can you build an audience on YouTube, you can also earn extra income through the views and linking back to your website.
YouTube is a great way to show off your expertise and knowledge. If you really want to be known as a mover and shaker, YouTube is for you. It works great for all sorts of niches to help people build up their expertise status.
No matter what type of business you have, you should be using these three social media platforms. They are easy to use and can increase your prospects exponentially. But, there are many others out there that you may want to check out as well like Instagram, which is great for visually pleasing brands, and the newer Blab.im, which is very promising for many different types of businesses.
The best way to decide which platforms to use is to follow this simple strategy: “if your audience is there, YOU need to be there as well!”
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