Content is King: The Importance of Content Marketing

content marketingIf you want to be a success at digital marketing, you have to wrap your head around the fact that content will always be king.  From cave paintings to John Deer and even Jell-O, content marketing has been around for literally thousands of years. Anytime someone wanted to get the information out about anything, they could turn to someone who provided great content to help. Cookbooks are a great example of how this strategy was implemented even before he internet was around.  If a cookbook listed a particular brand of item in it, then that’s what people would buy.

Today, content marketing is especially important because it’s how you get people to visit your website. It’s also how you can teach people about the issues that are important to your audience, and hopefully turn that audience into a customer who sees you as an expert on the topic.  So what is content?  The following are some types of content broken down into how that content is used.

Types of Content Used in Content Marketing

Digital Search Content – All content is fodder for search engine traffic. Search engines use the information on your blogs, websites, and social media to send customers your way. They do this with the terms used within the content or in the “alt” descriptions.

Social Media Content – Everything you put on social media is content. It doesn’t matter if it’s a meme, an image, words, a video, or something else; it is considered content. When you realize all that content marketing encompasses, you quickly realize that yes, it is very important. It’s not just a blog post or text; it’s everything.

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Blogs – These need to go out on a regular basis to help your visitors find your website. You can also include original guest blog posts sometimes to bring other audiences to you.

Newsletters – These can be sent via email on a regular basis to keep your subscribers engaged and active.

Magazines – Today, you can create your own online magazine to help keep your audience informed.

Podcasts – This is another way to put out information without having to type it. Instead, you can record your thoughts and upload them to be listened to later.

Videos – YouTube is a great example of the power of video to get the word out about anything and teach others something that requires visuals.

White Papers – These are long research documents that often compare and contrast the solutions to a problem discussed in depth. They are great for educating a wide audience without overtly advertising your solution.

EBooks – Using books to build your expertise is a great way to teach an audience about something that requires a lot of information. Today publishing on Kindle is simple and free.

Online Presentations – You can post PowerPoint slides on SlideShare.net and other presentation-sharing sites as another way to keep your audience informed.

Webinars – These are growing in popularity due to their live nature and the way the audience can interact with the hosts.  Webinars are a very effective form of content because it offers direct access to you in a convenient way.

Infographics – Often used on social media, infographics are a great way to help your audience picture important data visually.  It makes a lot of information easy to understand.

Games – If you can create an online game that teaches or markets your offerings to your audience, then you will have some really awesome content that invites high engagement and gets results.

Branded Tools – Whether it’s a diet app, a WordPress plugin, or something else, creating a tool that your audience can use daily (even if it’s an old-fashioned calendar) provides the type of content that will remind them that you’re there and bring them back to you often.

As you can see, there are so many different types of content.  Anything you do to market your business and inform people about your solutions and interact with people is actually content. That’s why content is king. Content is the most important asset you own when it comes to digital marketing.

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