One of the most important marketing materials that you can have today is your website. A great website will help you find quality business and make more sales. The website is a unique part of your business as it works for you even when you’re sleeping to provide your audience with information and access to your thoughts and ideas.
Here are some things to keep in mind when it comes to having a great website:
It’s Your Online Storefront – Whether you have a brick and mortar store or just an online presence, you need a good website to act as your storefront. This will be available all the time to your audience and help you get more customers.
It Works 24/7 for You – A website is on 24/7, 365 days a week. If you set it up right, with a good FAQ section, easy contact information, autoresponders and more, it can sell for you without you even being there.
Load Time Matters – When it comes to how fast your website loads, there are many ways to make it quicker. Your audience will not give you much of a chance when it comes to loading times. If your website doesn’t load quickly within a couple of seconds, they’ll click away and go to another site.
SEO Makes a Difference – Using proper search engine optimization practices can not only help your audience find you, but it will also keep them interested enough to stay on your website to search for information.
A Good Website Elicits Trust – When a website has good design, loads fast, and has top-notch information, it really makes a big difference. You want your audience to come to your website and trust what you have to offer based on what they see.
The Right Layout Gets More Action – Understanding how your audience looks at and uses websites can help you make your website more useful. Most people read in an F-pattern, and like to scroll and read major points on a site before reading the meat of the information. Knowing that can affect your website design.
Your Color Scheme Makes a Difference – You don’t want to blind or over-stimulate your audience when they come to your website. You want the colors to entice them to keep looking, and help them feel comfortable so that they are able to read everything that you offer.
It Represents You – A great website needs to represent who you are, so it needs to be unique to you and your niche. You want the website to be something you are proud of sharing with the world, and truly represent who you are as a person and business owner. Just like regular customers get to know a store owner/manager by spending time in the store, so should your audience should be able to get to know who you are as they spend time in your website.
It’s important to understand that every aspect of your website is important. If you don’t know how to build a great website, you can outsource it to someone who does (like us, for example). When you do hire a professional, be sure to check out the websites they’ve created to ensure that they are getting good traffic and look professional. This is a representation of who you are, and you want the quality to reflect that!