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12 Ways to Turn Your Website into a Lead Generation Machine

If your website isn’t generating leads for you, then you’re not doing it right. A website is supposed to be like your storefront on the web. In some cases, if you have solely an online business it is your storefront. Website lead generation is vital for any business today.

12 Ways to Turn Your Website into a Lead Generation Machine

  1. Add Multiple and Relevant CTAs – Having only one CTA on the page in the form of a sign-up form is not enough. You need to put CTAs wherever your audience is looking. Under blog posts, under your about page content, above the fold on the landing pages, and home page – all are great ways to improve your conversion rates.
  2. Add a Timed and Relevant Slide or Pop-Up – There is a love-hate relationship with pop-ups for most marketers. The problem is, they do work. Therefore, putting a timed slide from the bottom, or an exit pop-up, or both, can help encourage your site visitors to sign up for your newsletters or get a relevant lead magnet.
  3. Change What’s Not Working – Before you change one thing on your site, do an audit. Find out what your conversion rates are for each page on your site. For the pages that have poor conversions, change them up to make them better. Often the problem is poor targeting; sometimes it’s just not having a CTA at all.
  4. Use Analytics – Use Google Analytics to its full potential by considering hiring someone to help you use it right. The ways you can use it are so advanced that you really do need someone who is well versed in how to use it so that you can get the most from it. Connect analytics to your website, your autoresponder, use tracking links and more for the best results.
  5. Use a Heatmap Tool – This type of tool enables you to actually find out exactly what your audience is looking at and clicking on when they come to your site. This can help you improve navigation tremendously. Try Hotjar.com.
  6. Add In Live Chat – Sometimes people just want an answer immediately; you can provide that with properly trained live chat customer personnel a lot less expensively than you may think. Zoho.com offers software to enable you to offer live chat relatively inexpensively.
  7. Give Away Relevant Lead Magnets – Double check to ensure your lead magnets are relevant to your audience. You can actually offer more than one lead magnet depending on the content that your audience is reading at the time. This proves to offer huge results. For example, if your audience is reading a blog post about journaling, you could offer a free journal template for MS Word as a lead magnet. It really is that simple.
  8. Add More Testimonials – People love reading testimonials from others who have used your products or services. Try to make it part of your follow-up to receive them. When you get a new customer, set up an automatic survey to be sent after they’ve had enough time to sample your products and services and ask for the testimonial.
  9. Add Case Studies – Another way to get people interested in your offerings is to create case studies. You can write them up or you can do interviews with successful people who have used your products and services, or a similar method.
  10. Use Multiple Forms of Content – Everyone learns and digests information differently. Therefore, having content in many forms such as text, video, images, graphics, and so forth will help everyone learn about what you can do for them in a way that they understand.
  11. Test Everything – When you create a new landing page, a sales page, a freebie or something else that needs to bring traffic or convert traffic, always double check that your assumptions are correct by testing. If you do split testing (meaning to offer two different versions of it), you’ll be able to improve and get better results over time.
  12. Finally, always ensure that your website works across all platforms. Not only should people be able to read what you’re offering, they should have no issues with buying right from their smartphone.
If you need help turning your website into a lead generation machine please contact me and I would be happy to discuss ways you can get the job done.

Why Your Website is Your Best Digital Asset

websiteNo matter what people think, the website is still your most important digital asset when it comes to digital marketing. In fact, it is the center of your entire online marketing endeavor. Everything you do should seek to send people straight back to your site, and then on to an email list.

So Why is Your Website So Important?

1. Social Media Can Be Gone Tomorrow – It’s not likely, but any one social media account could change drastically when you wake up in the morning. It can go from free to paid, it can also change the rules, and so much more can happen. All the hard work you put into building up that social media network with content and engagement could be all for nothing tomorrow.  Social media marketing has great value to you as a business owner, but it cannot take the place of a website. 2. You Own It – If you have a self-hosted website (whether it’s built with WordPress platform or another builder), as long as it’s self-hosted on a server you rent, you can move it and use it how you want to without interference or worry from someone else telling you what to do. Even if you lose all social media accounts tomorrow, your website will still be there. 3. It’s a Destination – You’re really expected to have a website today if you have a business. If you send people to a Facebook page instead, they will not see it in the same way as they do a real website that represents your business, and only your business, without distraction. You can use the website to direct people to other media, but your website is first and foremost your storefront. 4. Everything Leads Back to It – Everything you put out there on the web, on social media, in brochures, on your business card, books, games, apps, guest blog posts, bookmarks, and other marketing collateral all lead right to your website because that will never change. Your website will always be your website.  It’s the one constant in a marketing world with many moving parts. 5. You Control It – When you own something, you control it. You can update it, change it, move it, and do whatever you want with it. When you use builders like GoDaddy, Website Builder, or native builders that can’t be moved, you’re trapped in that space, and rebuilding is harder to do. You can have as many features, email addresses, sales pages, and anything else you want to use if you control it, and it’s not hard to do. 6. They’re Inexpensive – Having your own website is not expensive. You can buy a domain name for less than 15 dollars a year, and hosting can cost less than 10 dollars a month. The only expense left is having someone build your site if you don’t want to do it yourself. But, with self-hosted WordPress, you can easily find someone for less than 1000 dollars to build it, or you can even pick a theme and give it a go on your own. It’s not  that hard – so at least give it a try. (Hint: If you can use one of the native builders, you can use self-hosted WordPress.) 7. It’s Your Brand – When you own your own website, you can brand it how you want to. You don’t have to leave any “built by” notes up, or notifications about your hosting company, or anything. You own it, which means that  it carries your branding. It’s really that simple. 8. Customers Judge You – If you don’t own your own website and use a builder, or if you try to pass off a social media site as your destination, people will judge you. They won’t view you as a serious business owner, and they will not want to work with you. Instead, put your efforts into creating the best website you can within your budget, and customers will respect you as a business owner. Owning your own website in order to market digitally to your clients is imperative in today’s online marketing world. Without it, you’ll be wasting a lot of time and money on building up someone else’s empire. Why not build your own?