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Why You Should Care About Social Media Marketing

Social media is all around us. The average person, both young and old, religiously checks their Facebook, Twitter and Instagram accounts throughout the day. Then when you turn the TV on it’s all about #hashtag this and Facebook that. It is now part of everyday life.

The power of social media marketing is no longer a secret or seen as a fad. Your friends, your family and your customers are using it. If you are savvy, then you are already integrating social media into your online business to attract fans and build relationships with your customers.

But what should you do if you don’t know how to integrate social media into your online business?

That’s where this article can help. If you’re looking to learn exactly how to use social media to enhance your online business and become more successful online, you care going to love this article.

Why use social media?

In case you’re not clear on the actual benefits of incorporating social media into your online business then let’s firstly cover some of them off.

Social media helps you to build a strong brand

In order to be successful online it’s important to stand out from the crowd and in particular, your competitors. People need to look at you and your  products/services and instantly know exactly what you stand for, Not only that, but you need to stay in people’s mind. They need to remember you.

In order to do that you need to have a strong brand, and sites such as Facebook and Twitter can definitely help you to do that. They can help people to gain an instant insight into what you’re about and why they should follow you. Not only that but social media updates remind people that you’re still around. It can have a particularly good effect if you’re sharing really juicy and relevant information.

Social media helps you to find new prospects

This is perhaps the first benefit that most people think of when they think about social media. Social media is a great way to find new prospects and fans/followers, who you can then turn into subscribers and buyers. You can use Facebook advertising, for example, to draw people through to your squeeze page and thus turn those visitors into email subscribers and customers as they go through your sales funnel.

Social media helps you to build a relationship with your audience

People are much more likely to buy from somebody who they have a pre-existing relationship with. When you think about it, how many times have YOU come across a random website and bought a product from it straight away? Nope, you’ll look at their blog, look at their social media accounts and look at their website a few times over a period of days or weeks before you form an opinion of them/the company – and when you’ve built up a picture of what they’re about, THEN you’ll consider buying something.

The good news is that social media is one of THE best ways of building a relationship with your audience. You can use social media to share content which people in your niche will find interesting/useful, thus positioning yourself as an expert. You can use social media to interact with your audience and have real conversations with people which really goes a long way towards building a connection and trust.

Social media allows you to connect with people who run similar businesses / share the same interests

Networking is essential when you run an online business and connecting with other people in your industry/niche/market can be extremely useful.

In the first instance you can help each other out and give advice to one another. In addition, you can consider promoting each other’s products or doing joint ventures where you create and launch products together. As you build a connection over time these people become your online friends and support group. It’s amazing how inspiring it is to connect with people who run similar online businesses, and as well as being useful it goes a long way towards curing the bewilderment that can sometimes happen as you try to grow your online business. You may want to meet up with some of these people from time to time and brainstorm with each other.

Social media helps you to keep an eye on your competition

Social media is fairly transparent, and that means that it’s great for spying on your competition. You can learn so much just by watching how other people run their online businesses – and whilst I’m not telling you to steal other people’s ideas, you definitely can “borrow” some of the ones you like and then put your own spin on them. Sites like Twitter are great for easily seeing things like what promotions your competitors are running or the types of content
they’re sharing.

Social media helps you to establish you as an expert

No matter what niche you’re in, as an Internet marketer you’ll want to appear as an “expert” in your niche to your followers.

Social media is perfect for establishing yourself as an expert. You can share useful content that people in your niche are going to find informative. You can answer people’s questions. And you can share your own knowledge with others.

Social media can enable you to give better customer service

This is something that even large international brands take advantage of. You can use sites like Facebook and Twitter to help out your customers, answer their questions and deal with any problems they might have.

In Summary: What should your business expect from social media marketing once your marketing campaign is put into place?

If you are putting in the right amount of time and effort into profitable social media marketing strategies, you should be able to accomplish the following goals:

Goal 1: Directly sell more of your products or services
Generating sales and leads from social media marketing begins with have clear goals in mind and defined key performance indicators (KPI) so that you can evaluate your success at achieving targets. Once these are in place and you know what you are aiming for, you can begin to look at some specific ways to move your followers towards these goals, whether that’s just some kind of engagement to show that they are interested or making an actual purchase.

Goal 2: Positioning your business in your market
If you are in a generic market where the big players lack any personality, your social persona for your small business can be an excellent way to stand out but standing for or against something. No matter what you sell, from cameras, car parts, accountancy or cat food, your customers are human. And people buy from people. The blander and more corporate and faceless the company, the greater the opportunity you can win on social media by injecting some personality.

Goal 3: Increase awareness amongst your target audience
Social media marketing works best when you target a relevant audience and use some clever strategies to get your message in front of them. You can’t afford to have a wishy washy message. It needs to speak directly to them and engage them. Again, you can test your marketing to see if it is working by building solid measurable targets to reach for.

Goal 4: Expose your business to a brand new audience
If you are a local business and are looking to branch out and begin selling to a new audience, access to an almost unlimited number of clearly defined new audiences is quicker and easier than ever before. In fact, you will find that these audiences are extremely eager to hear from anyone with an appealing proposition; so getting your message right is vital.

Goal 5: Encourage repeat business
Generating a community around your brand is not only a good way to bring in new leads but it also helps encourage repeat business through on-going relationships with your customers. For businesses of any size, keeping in their customer’s minds and being visible is incredibly valuable. This is made so much easier by social media.

Goal 6. Generate referrals
With some skilful positioning and cultivated word of mouth, you can use your existing customer base to find some new, targeted customers. But referrals don’t happen accidently. You need to generate them and the right strategy can make a big difference to your results.

So can you really generate more sales and leads through social media marketing?

Yes. You can. Marketing should be an investment, not a cost. Social media marketing should earn you back much more than you put in which is why we recommend you take the approach which takes it from being purely a branding and awareness tool to more like a mixed marketing tool which combines elements of the traditionally ‘softer’ branding approach with a good dose of direct sales.

For example, some of the ways you can use social media to generate sales include:

  • Generating leads and sales from blog traffic.
  • Using interaction on Facebook, LinkedIn, Twitter, Pinterest as well as the other main social platforms to generate qualified new leads for your business through targeted posts, promoting reviews, offers and case studies.
  • Increase conversion rates by demonstrating the quality of your customer service.
  • Increase repeat and referral business by reaching out to your existing customers through social channels.
  • Improve your search engine ranking by integrating social media with your website.

If you are not happy with the way you are using social media to market your business contact me and I will help you get on the right path.

Marketing with Social Media – How Social Media Can Turn Into Leads

marketing with social mediaSocial media has become one of the most popular tools for marketing today. Marketing with social media can be difficult if you don’t know the right strategies.  Social media is great for building a community and getting to know people. But, it isn’t as easy as using social media for personal use.  In order to make it useful for business you have to move people from prospects to leads by getting them onto your email list, getting them to buy a product, or getting them to use a service to also get them on a list. It’s easier than you think.  Here are a few easy tips you can use to leverage social media to turn your prospects into leads.

Tips for Marketing with Social Media

Identify Where Social Media Fits in with Your Marketing Funnel – Sometimes people join your social media due to having visited your website. They may have liked what you said, but didn’t yet want to sign up for an email list. Sometimes they find your social media in other ways, without ever having visited your website. When marketing with social media, look at your marketing funnel and your product funnel to see where social media fits in, and act accordingly.  It will vastly improve your conversion rates.

Make It Easy for Prospects to Convert – You can have multiple ways for your social media followers to join your email lists. For example, you can have a sign-up page on Facebook as well as on your website. It’s actually good to have those two separate lists, depending on where they sign up.

Give Away Something Valuable – It always helps to have a lead magnet that is valuable to them and solves at least one problem they have quickly. You don’t want it to be a long, drawn-out process that they have to go through for weeks for the lead magnet to work well. It should be a quick solution to a problem that keeps them up at night, but is easy to solve.  They have to want your solution enough to be willing to sign up to your mailing list in exchange for receiving it.

Build Relationships with Your Followers – Take the time to actually interact with your social media followers so that they want to know more about you. Social media marketing doesn’t just mean pushing stuff out there without also listening.  Answer their questions, help them, and be a resource to them. The more you can show that side of your personality, prove your expertise,  and engage with the followers, the more likely they are to want to sign up for your offerings.

Create a Special Email Campaign for Social Media Prospects – Remember that you don’t want to send the same email marketing campaign to everyone. You should have a different one based on where they sign up, which freebie they download, and other ways of segmenting your audience. Each leads to the same thing, but is done differently based on where the audience member is in your marketing and product funnel.

Test, Measure and Adjust – Always set goals that are specific so that you have a way to measure your results. If you’re not meeting your goals, figure out where you can adjust something to make it work just a little bit better. That’s what’s awesome about marketing with social media; it’s adjustable on the fly.

Host a Contest – Ensure that you follow the rules of the social network in order to host a contest, using the right third party or native service to do the contest correctly. A contest can help get email sign-ups fast.  Think of something that’s valuable to your audience as a reward or prize, and kick it off!

Run an Ad Campaign – This is especially great for Facebook because you can target your ad so closely, even down to marketing only to your own groups if you want to. Running ads is a sure-fire way to get people to move from prospects to leads fast.

Most social media followers are just learning about you and want to see how you do things. They’re going to observe for a while, get to know you, and then eventually jump on board. For the best results, use different some of these tips to get them on your email list and then market to them specifically using the tips found here.  Your results will amaze you.

Want to know more about how to market using social media effectively without taking a course or spending a lot of time and money on a marketing consultant or team for your business?  Join me at TheMarketingKit.com and receive usefule, efficient video lessons immediately followed with coordinating downloads you can actually use right away.  Better yet, each month I will focus on a different HOT MARKETING TOPIC to center my lessons and materials around.  As we kick off this membership, August 1, our first monthly topic will be…you guessed it! SOCIAL MEDIA MARKETING – what REALLY counts.  Click the link below to check out this affordable and efficient way to stay on top of your marketing needs.

Click here:marketing with social media

15+ Must-Use Social Media Marketing Strategies

Social Media MarketingSocial media is increasingly becoming a significant driving force in the digital marketing space. From helping businesses to promote newer products and services, to helping them acquire greater traffic by allowing them to reach target market with ease, there is a whole lot of stuff that small & big businesses have achieved, thanks to social media marketing.

Moreover being an interactive platform, social media has helped businesses to improve their level of engagement with customers, and has boosted interaction levels making it more personal & customized, which in turn, has lead to increase in brand building & awareness.

But, not all businesses or brands, are yet aware of all the ways that social media marketing can help them to grow their business. Also, being an relatively inexpensive platform, how does one make the most out of this effective tool?

Well here’s the good news.

While searching on the internet for some resource guide on social media, I came across this really impressive and informative infographic. Created & designed by Capsicum Mediaworks, this infographic explains in detail the 15+ social media marketing strategies, that when implemented, can help you to maximize the effectiveness of your social media campaigns.

Best part, you can download or print this infographic and keep it handy, so that you can make use of its practical tips to enhance your next social media marketing campaign!

The Ultimate Guide – Social Media Marketing [Infographic] by the team at Capsicum Mediaworks, LLP

The Ultimate Guide - Social Media Marketing

Untold Secrets of Social Media Marketing

One of the foundational elements of any good marketing plan is to stand out from your competitors in the marketplace. It’s no different when it comes to your social media marketing plan, in fact it may be even more important to stand out in a sea of social messages that crash over us on a daily basis. In this infographic, you will find 10 creative ideas to get your social media marketing outside of the everyday, ho-hum existence you may be in today.

10 Creative Secrets for Social Media Marketing

10 creative secrets of social media marketing

Infographic courtesy of Social Metrics

Social Media Marketing Mistakes You Don’t Want To Make!

social media marketing mistakesGetting your presence on social media is an excellent way to increase your following and make more money. However, there are many common mistakes that people make when engaging in social media marketing. If you are making any of these mistakes, don’t worry; it’s never too late to correct them and make it better.

Social Media Marketing “No-No’s” To Avoid

Not Engaging with Your Followers – When your followers make a comment on something, share or ask a question, don’t wait too long to respond. If you have someone monitoring your social media, have them inform you of ongoing conversations and potential areas of engagement.

Not Filling Out Your Profile Completely – Incomplete profiles make your business look either sloppy, or fake. If you want to be taken seriously, fill out a complete profile with a good profile picture, your company logo/banner and information so that you can be contacted outside of the network.

Not Focusing on Follower Quality – Some people make the mistake of focusing on the quantity of followers rather than the quality. You want to concern yourself with finding followers who are potential customers.

Not Posting Regular, Relevant Updates – If you aren’t active on social media posting things that resonate with your audience, then you’re not going to get any traction. If you plan to be successful with social media marketing it takes perseverance and patience, not one-hit wonders.

Not Choosing Your Channels Wisely – You don’t need to be on every single social media channel. Be on the channels that your audience love and that will work out fine.

Not Automating Some Actions – There are a lot of things, such as scheduled updates, that you can automate on social media. Be sure to use scheduling when possible as long as it doesn’t make you look robotic.

Not Interacting Personally – Every chance you get, it’s important to make spur-of-the-moment updates that are relevant to your business and your goals. This will make you look more real in the eyes of your followers.

Not Personalizing Messages for the Channel – Sending out a mass message, using software, to all of your social media networks that you’ve connected with, is a big mistake. Most of the time, you’ll have leads who are on more than one account. If you do this they’ll quickly feel bored or worse, spammed.

Using social media marketing in your business is a proven technique to get more customers, make more sales, and increase your bottom line, but only if you avoid these mistakes. Take one item at a time and make the improvements needed to get on the right track so that you make your social media marketing profitable for your business.

Secrets of Highly Effective Social Media Marketing Experts

social-media-marketingSuccessful social media marketing experts know what it takes to make social media work for you. Aside from including regular updates, relevant posts, and stand-out content, make sure that you stay involved in each social media network in a personal way.

Secrets of Social Media Marketing Experts

Make Your Social Media Profiles Stand Out – Fill out your social media profiles in full, and learn what constitutes best practices for social media profiles on that particular network. Each network has its own personality that you should mind, but let your personality shine through too.

Make the Right Connections – If you can connect with other experts and movers and shakers, you’ll be able to get more traction because if you can have a conversation with them, all their followers will see it.

Make Your Business Pages Interactive and Informative – Don’t skimp on making your pages represent your business appropriately. On each social media network you can create pages that look awesome and get results.

Share Relevant Industry Topics – If you want to quickly become a go-to expert, find relevant industry news and share it with your followers. Don’t worry; giving it away works.

Join the Conversation – Don’t just be a robot by posting things without ever commenting and entering into discussions with others. You want to jump right in and talk to others just like you would if you were at a live social gathering.

Learn to Use Hashtags Correctly – Hashtags help you organize and search for relevant content on social media. Always use the # before the word, use no punctuation, keep it as short as possible and use letters and numbers.

Advertise Strategically – Running advertisements on social media is a great way to get the word out about a new product or service. However, be strategic when running an advertisement so that you know exactly what you expect to achieve with it.

Use Sponsored Ads and Posts – When you have something important to get across to your audience, it’s important to use sponsored ads where many eyes are on the post. Mind your budget.

Hire an Experienced Copywriter – For some of the posts, it’s imperative that you work with a copywriter who understands your business and your voice, to help you with many of the posts and get them right within the space needed.

Be Yourself When You Post – When you are in a discussion on social media, outside of representing your business you are also representing yourself. Be who you are so that your social media presence has a personality.

You don’t have to reinvent the wheel when you get involved with social media marketing. Follow the experts and do what they are doing. Focus on differentiating yourself and being a real person with a unique voice that represents your business.