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Streamline Your Sales Funnel

sales funnelWith all of the marketing terms swirling around out there today, you have to remember that the main goal  of any marketing strategy is to convert and make sales. A sales funnel is no different – the final goal is to make sales!. When you are clear on what the point is, you can get clear on what you might need to cut out of your funnels. So many things in marketing funnels can become just extra noise, bells, and whistles that you don’t really need.

How to Simplify Your Sales Funnel:

Plan It Out – The more you plan each funnel out, the better it will work. Draw out how you want the process to work for each situation. Whether people come to the entry point through email, a guest blog post, your website, or elsewhere matters. It matters whether they’re hot or cold leads, a certain segment of your audience or not, and this should be acknowledged through the process.

Identify Segments – When you know the segments you’re dealing with, you’ll be able to create better funnels that are relevant to them. The more relevant the funnel is, the more likely it is to convert the sale.

Qualify Your Leads – Sending unqualified leads to any sales page to go through any sales funnel will not be successful. It’s best to be picky about who you send through your funnels to ensure that you have only targeted audiences to speak to. You’ll improve your conversion rate exponentially.

Combine Steps – Lose extra steps when they’re not needed. If you’ve done the work to qualify people, you don’t need to convince them as much and use as many steps to move them through to the choice to buy. Instead of having them opt in and then sending them a link to a download page, once they buy, send them right to the download/thank you page.

Remove Opt-In Requirement for Buyers – Don’t make people opt in when they decide to make a purchase. Send them right to the shopping cart, let them check out, get their product and choose to opt in as a buyer only if they want to. Incentivize them to opt in without requiring them to do it. They’ve purchased, which is the point.

Avoid Too Many Up-sells – Up-selling is a good thing in most cases, and it will increase your per-checkout totals and revenue substantially. However, too many up-sells can be a real bummer for many buyers. Find unobtrusive ways to include one or two up-sells at the most, or try up-selling after the fact, through the product information.

Include a Confirmation Page / Download Page – Sending your buyers straight to a confirmation page is important so they know that their purchase went through. If you’re selling hard items, keep it as just a confirmation / thank you page, but if you’re selling a digital item, make that confirmation page a download page and thank you page, all in one.

Be Mobile Friendly– The days of putting off your mobile conversion are over. If your website, sales pages, and download pages aren’t mobile, you’re missing out on an untold number of sales, not to mention search engine traffic.

Remove confusing items and clutter from your sales funnels for best results. You don’t need to include every single component possible in every single funnel. For example, if someone wants to buy your product due to attending your webinar, send them right to the shopping cart rather than another sales page. You already have them hooked, so reel them in and finish the sale.  In today’s busy world, prospects crave simplicity – so give them what they want, and make YOUR LIFE easier as well!

Boost Your Sales With These Sales Funnel Secrets

sales funnelIf you’re like most internet marketers, you’re always looking for a way to improve your sales. And the first way you seek to do that is by improving your sales funnel to make it more effective. With this in mind, here are some secrets you can learn to improve your funnel and boost sales right now. By following these guidelines and using these few tips, you will improve sales and see immediate growth in your business!

Sales Funnel Secrets

Personalization – One-size-fits-all sales funnels are outdated. Today, the technology exists to help make your audience feel special by creating funnels that are personalized for each visitor or each unique audience depending on where they’re visiting from. For example, if you are guest posting to drive traffic, you want a special sales page for visitors who come from these guests posts.

Better Images – There are all kinds of images you can use in your sales pages today, such as still images with inter-laid GIF images inside, creating movement in the picture that draws the eye to a different area of the sales page. You can also create a sales page that uses a different image each time a particular person visits the page. Finally, if you have a product, take a 360-degree image of the item so your audience can interact with it and see it from all sides.

Dynamic Pricing – This is a relatively new concept online but not anything new in reality. This type of pricing often exists with real-estate or apartment rentals. The price is based on how well the item is selling and how much inventory you have. It’ll go up and down once it’s set up based on that criterion.

Awesome CTA Buttons – Take a look at some ads online and see if you can find the CTA button. If you can’t find it, that is a problem. While many of us know that there is something to click somewhere, many people will not click unless they feel invited. Invite them with a big, juicy button with an explicit call to action.

Coupons – You can offer incentives and coupons via your sales page either by practice or exception. For example, if someone clicks away from the page, you could offer a pop-up that gives a coupon code if they stay on the page. Or, you can automatically offer a coupon code to any first-time visitors.

Up-sells – Getting buyers to increase their checkout volume is a great way to boost sales. Offering up-sells at the time of buying, such as a professional version of the product you’re selling or a more complete version, is a great way to increase the size of the order.

Down-sells – Sometimes you may have a very expensive product on the sales page, and the target clicks away, maybe due to the expensive price. You can offer them a less expensive version or an opportunity to pay less by doing something such as sharing or commenting, and they’ll likely take it.

Cross-Sells – At checkout, you can offer companion products at a discount if they buy right now with their first purchase. This is another great way to boost sales without having to do much work.

You may already be using some of these features in your sales funnels, but if you’re not, try them out. Add one of these features to your funnel and test it out to see if it gets higher sales or not. Using this process when you market – Discover, implement, test and repeat – will help you to find the elements that will work the best for your sales funnel and yield the most sales for your business!

Key Components of a Sales Funnel

sales funnelNo matter what type of product or service you promote, the purpose of a sales funnel is always the same:  The purpose of the funnel is to get new leads, turn those leads into buyers, and to get those buyers to buy more.  While there are different configurations for a funnel, there are some key components that should always be included in your sales funnel.

Sales Funnel Basics:

Lead Magnet – This item goes at the widest part of your funnel because it is designed to get people to sign up for your email list. Often times business owners offer a free product or a trial version of a product in order to get people on their list in order to market to them and offer them the real products or services they want to promote and sell. To accomplish this, you’ll need a squeeze page to promote the lead magnet or freebie, an email sign-up form, as well as a download page.

Entry Product – Some people call this the “tripwire” but using this language can unintentionally (and unfairly) evoke a negative connotation. The fact is that this entry level product is an inexpensive product that your audience can buy that will be a low cost comparison to your main products. It will give them a good example of the type of products you sell. But it’s also a good place to add an up-sell opportunity for your buyer.

Email Content – Both the lead magnet and the entry level product put the prospects onto an email list so that they can now learn about everything you offer. You will want the lists segmented so that you can send them the right information. You’ll need to create email content that is designed to send your audience to the next product in line for them and their unique interests.

Product – You’ll need at least one higher-priced product, if not a series of increasingly higher-priced products. This could be an advanced product or course, a private forum and support group, one-on-one coaching services, and more. If you can create a continuity program, it’ll make a great up-sell for either type of list.

Sales Page – Each product needs a sales page that will also need an up-sell (and even perhaps a down-sell) to best utilize the opportunity of connecting with your prospect. You don’t want to turn away any opportunity to connect and make an offer.

When you create each component for your sales funnel, there are several aspects to include with each element to make it complete. You’ll also need to think about how those components flow together to make a complete campaign.  Even though each unique funnel may have a different purpose, they all need to include these key components in order to be effective and grow your business.  Get to know each component and its function so that you become an expert at creating these sales funnels!

How to Set Up a Sales Funnel

sales funnel

Set up a Sales Funnel: How to Set Up High Converting Sales Funnels [Kindle Edition]

Where to buy: www.amazon.com

Are you familiar with sales funnels? Every business has one, but not everyone gives it the attention that it deserves. It is the process of how you go from gaining traffic to your site to converting that traffic to profitable sales. In “Set up a Sales Funnel,” you will learn how to go from traffic with no results to making the sale consistently.

A sales funnel has several components. It is not enough to just drive traffic to your websites. They have to find something there that they want to take advantage of – that they need. You have to wow them with your offer on the opt-in page if you want to build your list and ultimately make the sales conversion. If you aren’t sure what to do or how to fix your current funnel, this book provides step-by-step instructions.

This volume covers everything from conversion strategies to creating your product and sales videos. It gets as technical as you need it to be to craft the perfect funnel from start to finish. Everything you need to know is here and available to you in 60 seconds with this kindle edition book.

Set up a Sales Funnel direct link:
http://www.amazon.com/Setup-Sales-Funnel-conversion-funnels-ebook/dp/B00AP9S1SE