With all of the marketing terms swirling around out there today, you have to remember that the main goal of any marketing strategy is to convert and make sales. A sales funnel is no different – the final goal is to make sales!. When you are clear on what the point is, you can get clear on what you might need to cut out of your funnels. So many things in marketing funnels can become just extra noise, bells, and whistles that you don’t really need.
How to Simplify Your Sales Funnel:
Plan It Out – The more you plan each funnel out, the better it will work. Draw out how you want the process to work for each situation. Whether people come to the entry point through email, a guest blog post, your website, or elsewhere matters. It matters whether they’re hot or cold leads, a certain segment of your audience or not, and this should be acknowledged through the process.
Identify Segments – When you know the segments you’re dealing with, you’ll be able to create better funnels that are relevant to them. The more relevant the funnel is, the more likely it is to convert the sale.
Qualify Your Leads – Sending unqualified leads to any sales page to go through any sales funnel will not be successful. It’s best to be picky about who you send through your funnels to ensure that you have only targeted audiences to speak to. You’ll improve your conversion rate exponentially.
Combine Steps – Lose extra steps when they’re not needed. If you’ve done the work to qualify people, you don’t need to convince them as much and use as many steps to move them through to the choice to buy. Instead of having them opt in and then sending them a link to a download page, once they buy, send them right to the download/thank you page.
Remove Opt-In Requirement for Buyers – Don’t make people opt in when they decide to make a purchase. Send them right to the shopping cart, let them check out, get their product and choose to opt in as a buyer only if they want to. Incentivize them to opt in without requiring them to do it. They’ve purchased, which is the point.
Avoid Too Many Up-sells – Up-selling is a good thing in most cases, and it will increase your per-checkout totals and revenue substantially. However, too many up-sells can be a real bummer for many buyers. Find unobtrusive ways to include one or two up-sells at the most, or try up-selling after the fact, through the product information.
Include a Confirmation Page / Download Page – Sending your buyers straight to a confirmation page is important so they know that their purchase went through. If you’re selling hard items, keep it as just a confirmation / thank you page, but if you’re selling a digital item, make that confirmation page a download page and thank you page, all in one.
Be Mobile Friendly– The days of putting off your mobile conversion are over. If your website, sales pages, and download pages aren’t mobile, you’re missing out on an untold number of sales, not to mention search engine traffic.
Remove confusing items and clutter from your sales funnels for best results. You don’t need to include every single component possible in every single funnel. For example, if someone wants to buy your product due to attending your webinar, send them right to the shopping cart rather than another sales page. You already have them hooked, so reel them in and finish the sale. In today’s busy world, prospects crave simplicity – so give them what they want, and make YOUR LIFE easier as well!