Creating professional videos can be as simple or as hard as you want to make it. You can spend thousands making professional productions or you can spend little to nothing making barely presentable videos, but you can also take the time to invest in these small efforts to make your videos more professional with very little additional work or money involved.
8 Tips for More Professional Videos
1. Set Them Up Correctly – When you upload your video, take the time to include all the relevant information. Title, tags and descriptions, including links to your landing pages, should all be included in every single video that you upload.
2. Invest in Good Lighting – Good lighting doesn’t have to cost that much. You can get a lighting kit from Amazon for under $150. Look for the ePhoto Digital Photography video 2400 Watt THREE Softbox Lighting & Boom Hair Light Kit H9004SB2. This is a good investment to make and will help create more professional videos.
3. Set Up a Visually Pleasing Background – You can make a green screen inexpensively, but you can also just create a nice background by using a fold-out wall separator or room divider. Again, Amazon has a lot of good choices that you can choose from, but if you have a Tuesday Morning or other home décor store you can find this anyplace inexpensively. Add a plant and the proper lighting, and you’ll have a great background for all your videos.
4. Include Closed Captioning – Including closed captioning is an added touch that will not only be appreciated by deaf people, but will also help your videos be picked up by search easier. You simply upload a text file as explained in this video.
5. Include Annotations and Subtitles – YouTube makes it easy to market your videos and your items off YouTube by allowing you to include linkable annotations and subtitles in your video. You can learn how to do that by using professional editing software like Camtasia.
6. Choose a Quiet Place to Record – One of the most irritating things about watching some videos is the background noise. Sometimes this is in the form of a busy street or a noisy room with a loud fan, but sometimes it’s on purpose with the background music. Be careful about background music, and be sure that listeners can easily hear the important parts of your video without straining.
7. Invest in Good Equipment – You don’t have to buy the most expensive equipment, and truly some mobile devices like Smart Phones work great for recording video for YouTube. So try out a few things and see what will work best for your type of videos. The equipment you choose depends on your audience, the type of videos you want to create, and your current budget.
8. Create a Publication Calendar – You should already have one for content for your marketing efforts, and now it’s time to include a new format: video. Your videos should include the same type of content you need to promote, whatever you’re promoting elsewhere. Every piece of content you put out should go together and all should lead to your landing pages, newsletter sign-ups, and products.
Making professional videos based on your audience’s preferences and what they expect is a good way to get more views. However, don’t allow professionalism to stand in your way. You can start small and build over time as your income and impact go up.