No matter how professional your company is or how strong your services are, a poorly designed website could cost you more than you think. Today, more than ever, your website may be the first thing that consumers see before making a purchasing decision. People are turning to the Internet to find solutions before they go anywhere else.
Telltale signs a poor website design is costing you customers:
1. Subpar Functionality: It’s important to ensure that all your links, videos, and graphics are running smoothly at all times. In some cases, you may not even know you have these issues, but make sure you’re proactive and get a problem repaired as soon as possible.
2. User Experience: Consumers want websites that are easy to use yet still provide eye-catching options. For example, a simple link that directs them to a product isn’t as pleasing a link highlighted in blue, with a beautiful picture and a product description beside it. In addition, service information and products should always be easy to find. Obscure, hard-to-find information is a disappointment to consumers as they want to find things as quickly and as effortlessly as possible.
3. Categories: Your website should be designed with categories for each product and/or service you offer. This not only helps your site look cleaner, but it also ties into the user experience, making it simpler to find information. If your products and service information is scattered sporadically throughout your website with no order, then your site probably needs an overhaul.
4. Font Size, Text, and Search Boxes: Outdated text, hard-to-read fonts, and websites without a prominently placed search box all plays a part in a poorly designed website. If your website isn’t designed in a user-friendly way, you run the risk of not only losing potential paying customers, but also current customers as well.
5. Goal of the Site: Consumers do research before they make purchasing decisions, whether in-store or online. If your website isn’t designed with the customer in mind, these consumers can easily move on to a similar business with a better website.
6. Negative Reviews: Word gets around easily online, especially via reviews. If someone has a difficult time on your website, there is a good chance that this information will be shared with others. Most people don’t return to a difficult website, including, in some instances, current customers.
Your website is (or should be) at the heart of your online presence, so if you are struggling with any of these elements request our free website review. We’ll tell you exactly what your visitors see as well as what the search engines see – so you can get things corrected.