Marketing trends come and go, and, now more than ever, it’s important to understand what marketing strategies have a lasting impact on your business. Technology has been a huge influence on how people have marketed their goods and services ever since people have had goods and services to sell. Whether it was the printing press, the radio, television, or the proliferation of trains and cars that made traveling easier, something new has always come along to change how marketing is done. But nothing has ever been as noteworthy or as influential as the internet. The internet seems to be the hub of any changes or trends in how marketing is done, so it’s important to see the effects that has in the business world, and in your world, today.
What YOU Can Learn From Marketing Trends
Consumers Are Smarter Than Ever
Because of the internet, consumers now have more information at their fingertips than they have ever had before in the history of the world. They can look up information about you, and whether it’s right or wrong, they’ll learn something about you and your products before buying. It’s up to you to make sure the right information is out there for them to find.
Social Media Is EVERYWHERE
Before the internet, stores had to host huge events that were quite costly in order to stir up conversation and social interaction. Today, they simply need to start an active Instagram account or Facebook group or page in order to create a buzz about them. Perhaps the most influential marketing trend out there today is that of social media. Everyone uses some form of social media today to gather information and learn about your business and offerings. In fact, more than 80 percent of the US population uses social media. It is imperative that businesses know exactly how to use social media in a positive and effective way for their marketing.
Your Audience Is Starving for Content
It’s important to put content in every place your audience likes to be. If they like Facebook, you need to be on Facebook. If they like blog posts, you need to supply them with plenty of blog posts. If they like getting information through email, then you need to accommodate them. It can be difficult to keep up at times, but with help you can work smartly and efficiently by re-purposing content as needed. Nearly anyone who pays attention to marketing trends today has heard the phrase, “Content is king,” but do you really know how to best use your content? It’s important that you use it in the right way or it can be a waste of your time.
SEO Is Here to Stay, BUT It’s Changing, Too
Due to the advent of the net, pulling your audience to your information requires knowledge of search engine optimization (SEO). This can include on- and off-page optimization of a website and blog, but also of article titles, social media posts and more. It’s all about attracting the right audience to your information, and the best way to optimize is an ever-changing topic. Make sure you stay on top of the best way to optimize your content.
The Customer of One Is Now Key
Due to the ability to now automate and personalize using technology, business owners can make their customers feel special and unique more than ever before. Personalization is a marketing trend that really makes the difference when customers want to feel appreciated. Even though customers are smart and likely know a lot of it is automation, they still do appreciate the personal touch, and it shows in their purchasing habits.
Inbound Marketing Has Taken Over
Inbound marketing – attracting customers because you offer them something of value that they are already interested in or seeking out – is a marketing trend that works because it makes sense. Bringing your customers to you is now how marketing works best, as opposed to outbound marketing, which was how marketing started. It was posters, magazine ads, commercials – all things that interrupted the consumer to give them your message. Inbound marketing is less intrusive and is a much more natural way of customers finding you.
E-commerce Generates over 1.2 Million Dollars Every 30 Seconds
It seems like eCommerce has been around forever. In reality it has been around in a smaller way since the 60s, but it really came into being as it is today in the 90s when the first book was sold on Amazon in 1995. Nothing has ever been the same since, and it just continues to grow. Online shopping is even bringing back grocery delivery!
It’s imperative that you keep up with marketing trends in terms of the tools that are used and the ways that strategies are implemented. In many ways, the principles don’t change much. You have to find a way to educate your audience, inform them, engage them, and build relationships with them, so that they trust you enough to spend their money on your products or services. How you get there is what is constantly changing