You have likely heard that in order to write rich content, you need to write content with a certain number of keywords and do all kinds of keyword research in order to have a website that appears high in the SERPs. Well, some of that is true, but some of it is not. You do need to use keywords, but there is actually a lot more to it than just that.
Rich Content Creators Know These Tips:
Google Is Smarter Now
Google Search and other search engines are smarter than they used to be. Now they not only understand when a search term is used on a website that the site is likely about that, but they also know how to find out why the site is important. So while keywords are still used, you now also need to have a backup such as actual content that speaks to your audience in an intelligent and valuable way about that subject.
Video Is a Huge Traffic Driver
Rich content has to include video as well. With video outside the title and description, there are not really that many keywords. Yet video is a big traffic driver and is weighted very heavily when it comes to sending traffic your way. If you want to increase traffic, you need to add video to your website as often as you add other types of content.
Content Needs To Be Unique and Useful to Your Audience
There is more to it than spinning an article to make it different and appear unique. It truly needs to be original. In order to say you truly have rich content on your site – regardless of whether it’s text, video or images – needs to be interesting to your audience and original. It can’t be created just for search engine optimization; it needs to be created for the reason of entertaining, engaging, informing, or educating your audience.
Your Website Must Be Mobile
If your website is not mobile at the moment you’re reading this, stop reading, check out how it would appear to someone searching for you on a smartphone (because that’s most likely how your audience will be), then go find out how you can make your website mobile. This is actually more important than your content right now, because without it being mobile, search engines will not even list the site in the search engine results. Once that’s finished, start populating with more content that’s original and interesting.
Engagement Is All That
One of the biggest driving forces in getting higher search engine results is the engagement that your content brings. When your audience comments, clicks your links, shares your information and engages with you, that means a lot to the new search engines.
Keywords do help you get ranked on Google, identify what it is that you do, and help people find you. But it’s important to keep in mind that they’re not everything. There is more to getting higher search engine results than throwing up some keyword-rich content. The content needs to be relevant, targeted, and interesting to your audience to get real results.