These days, readers are given more choices than ever for reading. Articles, blog posts, social media posts, infographics – you name it and your readers have seen it. Therefore, if you want people to click through to read your content, you need to learn how to write headlines that grab your readers’ attention. No doubt you have something important to say, but whether or not your audience actual hears it lies within the quality of the headline. In essence, give your readers a reason to stop and take notice.
With so many ever-changing guidelines for effective marketing, you want to make sure that your headlines make the cut. When thinking about how A headline should be original and specific, stress urgency, and be valuable. But, most of all, the headline should never be misleading. Your audience will not appreciate the clickbait-type of headlines, and, worst of all, they will lose trust for you. While tricks may increase click-through rates initially, over time your audience will stop clicking through due to caution against being tricked. To learn how to write headlines that are both attention-grabbing and effective, follow these guidelines:
How to Write Headlines that Make Readers Click – Make Sure Your Headlines are:
Original – Make each headline stand out so that you can give your audience a reason to click through and want to know more about you. Remember that your audience is smart, and they want to see something new from you. Make your business and content stand out with your choice of words and phrasing. Make what you have to offer them unique and valuable, setting your content apart from the rest.
Specific – Rather than being mysterious and clever, it’s best to be direct and give specific information to your readers to get them to click through and actually read the content you are providing to them. If you can identify a benefit to the reader for clicking through and reading, that’s even better. For example, if you can improve your audience’s weight loss success by 15 percent with the information in the content, say so in your headline.
Urgent – By conveying a sense of urgency in the headline, it will make the reader want to read the content now rather than later. You don’t have to say things like “click now” or give a specific date; just make the headline express something that might signify a loss to your audience if they don’t read it. You want your readers to feel like they will be missing out if they don’t click through your content.
Valuable – Making the value and usefulness of the content behind the headline apparent is a great way to get your audience to click through. When your readers see your headline, you want them to understand that when they actually read your content, they will come away with something they can actually use to improve their lives. Knowing what your audience values is key in making this work.
Honest – I’ve already mentioned clickbait previously, but it is worth repeating. Tricking readers into clicking implies that your content isn’t inherently valuable. Above all, you want your prospects and customers to trust you. The only way to truly accomplish that is through honesty in your work. You can get creative when you are learning how to write headlines that make readers stop and take notice, but always use honest means to accomplish that.
Following these tips for writing attention-grabbing headlines will improve your click-through rate exponentially. The concepts may seem simple, but when used consistently, you will beginto write headlines that will make your audience trust that what you put out there is good, valuable content that is worth clicking through. Time is such a valuable thing – make sure that you are writing headlines that make your readers want to spend some of their valuable time with you!