In marketing, it’s so important to find your target audience. It is critical that you understand and identify the clients who need your product or solution and will buy it. But what happens when you have already found your target audience, but you just need more of them? That’s where a lookalike audience comes in. The whole idea of lookalike audiences started with Facebook. It is a tool that you can use on Facebook to find audiences that look like the ones you already have, usually derived from your custom audience upload. Facebook checks the list and then finds audiences that might look just like the custom ones you uploaded by comparing their profiles to your uploaded audience. This is really awesome, because it will help you find likely candidates to buy your goods and/or services, and it is easily done.
You know that you can find your target audience outside of Facebook, but can you find your lookalike audiences outside of Facebook? Absolutely. The entire point of a lookalike audience is that they are just more people that are likely in your audience but that you’ve not connected with yet. You can do that in a number of ways, though probably not as easily as you can with all the data available to you using Facebook. Read on for more details on how to find these people outside of Facebook.
You Don’t Need to Find Your Target Audience anymore – Now You Need to Find Your Lookalike Audience…Here’s Where to Find Them!
Your Competition – If you have identified the people and business owners who are your competition, you can be assured that their audience is very similar to yours, and they may share cross-overs with yours.
Your Indirect Competition – These are people who market to your audience, but who do not really compete with you directly due to the differences in their product or service. Their audience shares similar, if not identical, demographics with yours.
Tailored Audiences on Twitter – Twitter has a feature that is a lot like the lookalike audiences on Facebook. It’s called “tailored audiences.” But the trick with Twitter is that you must first find your target audience and already have an audience list of at least 500 people that have matching Twitter user information for it to work. With Facebook, you need only 100 matches.
Joint Ventures – If you know other people who market to your type of audience, form a joint venture with them, such as hosting a webinar together. This will bring both audiences together. There will be some cross-over, but those from your partner’s audience who haven’t found you will now have the opportunity to become your audience. And vice-versa, so it’s a win-win!
Interview Movers and Shakers – If there are movers and shakers who market to similar audiences that you do, why not interview them? They’ll share the interview with their audience, which will bring them to your online real-estate. This will cause them to find out what you do, and it will interest them since they are essentially the same demographic as your audience.
AdSense Display Ad Network – This has a feature that allows you to reach similar audiences to your audience. The way it works is that it looks at browsing activity on the display network over a period of 30 days. Then it uses that information to deliver display ads on the networks where they believe a similar algorithm is used.
Lookalike Ads on Amazon.com – You can run a very targeted ad campaign for any type of products that you are selling on Amazon. If you have a book or other products, you can use all their features to locate audiences that are likely to buy your products.
Facebook – Of course, Facebook came up with the idea of the lookalike audience. You’ll need a list of 100 customers to upload to Facebook. They’ll match the email address you have with the email used for Facebook. Then their system will use the information they have to match the characteristics of your list with potential audience members to deliver the ad for you. It’s where the whole idea of a lookalike audience came from!
Finding lookalike audiences can help you increase sales, create more targeted advertising, and help you simply find more people. Spending time in these places can make finding that lookalike audience much easier.