Before you get started into the world of Facebook advertising, you need to install the Facebook pixel, but I can hear it now – “what is the Facebook pixel, you ask?” Facebook defines its pixel as follows: “The Facebook pixel is a piece of code for your website that enables you to measure, optimize and build audiences for your ad campaigns.” Essentially that means you can use the Facebook pixel to leverage the actions people take on your website across devices to drive more effective and targeted Facebook advertising campaigns.
This extension is an awesome tool that helps you validate and troubleshoot your Facebook pixels
Now that you have the Facebook pixel installed on your site you can start tracking your site visitors and using that information to deliver specific ads or to start a remarketing campaign.
https://neilrichmund.com/wp-content/uploads/2017/03/Facebook-pixel.png26135000neilrichmundhttp://neilrichmund.com/wp-content/uploads/2016/10/new-logo.pngneilrichmund2017-03-12 14:08:322017-03-12 14:11:38Facebook Advertising - Start Right with the Facebook Pixel
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