Gathering data from your website is not just busy work. Using a data analysis tool can help you do the important work that you need to do in order to ensure that you’re bringing in the most targeted traffic to your website. Studying the information you gather by using the metrics tools available to you will help your business find more clients and be successful. The choices can be overwhelming, so make sure that what you choose makes sense for your particular needs.
Data Analysis Tools You Should Consider
Moz.com – If you’re serious about search marketing and want to boost your visibility online, you can use all the SEO tools they offer at Moz.com. You can use their pro, local, or content version to help you not only learn valuable information but also to understand what to do with that information once you have it.
SEMrush.com – This data analysis tool allows you to see your competitors’ best keywords, find new competitors, and see how domains change in ranking over time based on their activity. Finding the best SEO keywords will help you rank higher, and will bring more targeted customers to your website.
Maptive.com – This tool allows you to take raw data, an address list, and other information and turn it into an informative Google Map that will help you make vital decisions about sales and marketing. It’s cloud-based and works quickly to give you the kind of actionable information that you need.
Google Analytics – This is tried and true analytics software that has been around for a long time, but you should still use it. It can be used for all sorts of analytics, even if you don’t use AdWords or run Google Ads. Since it’s free, and anyone who has a Google account can use it, why not?
QuillEngage.com – This data analysis tool works with Google to help you make more sense out of your Google Analytics. It’s the “plain English” choice that helps you to deliver the very best results to your customers in an insightful way.
Jumpshot.com – This cloud-based software helps you look into which keywords are getting the most traction and helping you earn the most money. You can also get a detailed list of keywords that any website uses so that you can track your competition.
Practicing well-planned analytics will help you set expectations for what to expect in the future, as well as how to make what you want to happen come true. You can do that by:
1. Determining objectives
2. Studying customer experience
3. Conducting a traffic study
4. Determining visitor loyalty
5. Figuring out conversion rates
6. Fixing broken links
7. Upgrading landing pages
8. Defining your goals and values
9. Creating a funnel
10. Testing and repeating
Good data analysis tools and site data software will help you do all of the above and more. Without being able to look at all your metrics, you won’t be able to define any of the above. But with the information these tools can give you, you can tweak how you do things and improve upon it until you get the results you want for your website.