Content marketing is a very important method of getting the word out about your products and/or services. Content marketing is the best way to inform, educate, and engage your audience while building authority in the eyes of your audience. However, there are some common content marketing mistakes that you’ll definitely want to avoid in order to be effective with your content marketing.
Are you making these Content Marketing Mistakes?
Ignoring SEO (Search Engine Optimization) – Search engine optimization involves both on- and off-page actions that you can take to ensure that search engines find your website, blog or product. SEO uses certain techniques and strategies to help your audience find you. Don’t think that it doesn’t matter. The more you put these improvements into place, the better your results.
Not Using Automation Wisely – Automation needs to be used wisely in order for you, just one person, to reach ALL of the clients and prospects you need to reach in a given week. You can maintain the personal touch through your responses, but you can get mass amounts of content out through automation.
Not Promoting Your Content – When you create any type of content that you want people to find, you should promote it via your social media networks and email. You can even promote it via pay-per-click ads. If you don’t promote your content, it won’t get found and you won’t be able to reap the benefits of it.
Forgetting to Optimize Your Headlines – Part of search engine optimization involves headlines, but your headlines deserve special attention. Make sure you put the keywords in the first three words of the headline, and remember that you can test out more than one headline to see what gets the best response.
Creating Poor Quality Content – Your audience doesn’t want a ton of content under all circumstances. If you can’t create quality content on a daily basis, then don’t. Create quality content on a schedule that works for you. Commit to only publishing content that is high-quality. If it’s high quality, answers questions, and solves problems, it will be welcomed.
Not Reworking and Rewriting PLR – Private label rights content offers you a good way to get content fast. But, to use it properly, you need to learn how to update it, change it, and make it your own. You want to avoid duplicate content issues, and you want all your content to speak in the same voice. Truly make it yours.
Not Publishing Enough – You do have to publish enough to get noticed and keep the interest of your audience. Don’t get so bogged down in perfection that you neglect creating new content at least weekly. Set aside time to regularly create quality content. The more you build this into your schedule the moew natural it will feel.
Content is key in getting your audience to know you and what you have to offer. Publishing the wrong type of content or poor quality content can be detrimental to your cause, but the right type of quality content can be the catalyst that springboards your cusiness to success. People will get to know, like, and trust you if you avoid these common content marketing mistakes.