As you run your small business online, you should make sure you are aware of the current trends. These trends can be very useful for growing your business. They can include anything from new marketing strategies to improving the ease of your website for customers. Make sure you stay on top of these trends so you can explore new options and continue to increase your business.
AI Customer Service
For many websites, it has become common to utilize AI chatbots for customer service. Using AI for your customer service can have many benefits. Most importantly, AI customer service is available 24 hours a day, so your customers can get help even when your staff isn’t currently working. AI is also faster when responding because it can quickly find answers to common questions. Overall, AI is helpful for improving the work that agents do. They can use AI to answer quick questions and to determine priorities which helps your agents to use their time efficiently. In turn, they can dedicate more time to engaging with customers rather than focusing solely on resolving issues quickly.
Move to E-Commerce
With the rise of the current pandemic, e-commerce has become widely popular due to the fact that in-store shopping has been greatly limited. More and more people have turned to online shopping to meet their needs. Over 2 billion people will make an online purchase this year. Since e-commerce is growing sufficiently, it would be wise to join this trend. There will be many economic opportunities available. Make sure you do your research to see how to best market your business online.
Video marketing has definitely seen a rise over the years. It’s become popular for a variety of reasons. First of all, it is a useful SEO strategy. Websites with videos tend to rank higher on search engines. Using videos can also make it easier to market. You can use videos to explain what it is you do while also establishing more of a personal connection with viewers. Videos can also be a more efficient way to incorporate customer reviews as videos are more genuine than an online comment. Overall, using video marketing can help to boost popularity and help you to reach a wider audience.
Trends occur for a reason. In business, it’s usually because popular strategies actually work. So, don’t ignore the online trends. Embrace them and learn more about them so you can use them as an advantage while growing your business online.
You can greatly improve your business’ presence online with an updated website. Contact us to learn more about how we can help!