Mobilizing Your Website Is Vital – Website Strategy Tips

If your website isn’t yet optimized for mobile use, try navigating to your site from your mobile phone. Chances are you’ll have a difficult time viewing your own content. Your mobile phone may lag as you try to navigate and in some instances, it may completely shut down. Mobile devices are not equipped to handle traditional websites, and with more than 50% of consumers using mobile devices to search of products and services, it’s imperative that you have a website that works for mobile phones and tablets.

mobile-website-statsFortunately, our CMS of choice, WordPress, makes the process relatively easy with helpful tools and features.

WordPress Mobile Themes
WordPress has themes that are optimized according to the device used when visiting a website. For example, if someone visits your site from an iPhone, the theme’s dimensions will change in order to support it. If someone uses a tablet, the theme’s dimensions will once again change in order to accommodate the user’s device.

WordPress Mobile Plugins
In addition to mobile themes, WordPress offers a variety of mobile plugins that strip down unneeded graphics and designs so people on mobile devices can have faster load times. For example, the WordPress Mobile Pack is a powerful all-in-one tool that can switch your website from mobile-ready to desktop and vice versa, depending on the device used to visit your site. It also contains advanced mobile themes geared towards iPhone, Palm, and Android users.

Mobile Use is Here to Stay
According to Localytics, 41% of mobile phone users browse for products and services via their mobile devices after seeing something in an advertisement. Additionally, over half of mobile phone users will compare store website prices while shopping in the same store and 36% of shoppers will go online to check out deals that others stores have. Furthermore, per Pew Internet, as of May 2013, over 90% of adults in the United States own a mobile phone. 56% of these adults have smartphones, and 36% have mobile tablets. Along with playing games and visiting social media sites, the majority of mobile phone users regularly visit business websites for coupon deals to use at local stores and businesses.

If a website is not mobile-friendly, most users will find another similar business that offers better viewing. As more and more people turn to their mobile devices for purchases and research, it’s imperative to ensure consumers have the best possible viewing experience when visiting your website.

Sources:
Pew Internet: Mobile: http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
Localytics: 20 Fresh Mobile Statistics: http://www.localytics.com/blog/2013/mobile-statistics/

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