Today more than ever, entrepreneurs are limited on time and money, so marketing on a budget is more important than ever. Running a powerful ad campaign without breaking the bank is very possible online today. You can use many networks in which to focus your ad campaign that are both low cost and super effective.
Tips for Marketing on a Budget
Pick a Network – You have a few choices of low-cost networks in which to spend your advertising budget. The most popular and least expensive right now are the top three listed below.
- Twitter Ads
Honestly, if you can’t find your audience on Facebook, you probably won’t be able to find them anyplace. Start with Facebook because their system is easier to use and you can easily set a budget and target your audience directly.
Set Your Budget – You can set your ad budget as low as five bucks a day and still get success. Marketing on a budget is especially easy on Facebook, where you can also specifically target your audience in a way that is almost unheard of elsewhere.
Create an Incentive – You need a lead magnet to attract your audience to your ad. You need to give them something in order to get them on your site immediately. It can be an information product, an eBook, a white paper, an infographic, a chart, an app… something that you know your target audience needs and wants enough to sign up for your email list or click through further to purchase something more.
Use Engaging Imagery – Images with attractive people, even yourself, seem to resonate most with viewers. So, give your image thought and don’t just pick any stock photography. Pick an image that evokes the emotions you want your prospects to feel.
Create Awesome Ad Copy – Your ad copy should be simple and use relatable language. It should show how you empathize with your potential customer in clear way. It should also tell your viewer how to sign up and get your product, service or lead magnet now.
Create an Effective Landing Page – Your landing page is so important when it comes to running a great ad campaign. If you’re getting a lot of clicks but no subscribers or no buyers, then blame the sales page or landing page. Marketing on a budget means getting the most out of what you create online. The best landing page focuses on benefits over features and seeks to connect to the reader emotionally.
Host a Webinar – This can be looked at as a lead magnet too, but it can also be a great way to get your advertising going. By marketing the free webinar on Facebook, you will get sign-ups that will go directly to your list, plus offer them free information at the same time. What could be better?
Know Your Target – One of the most important aspects of running an ad campaign is the targeting. Know exactly who you want to see your ad so that you can choose those people when you choose your audience.
If you really want to run a powerful and effective ad campaign without breaking the bank, this is the way to do it. Following these simple tips will get you the most bang for your marketing bucks.