No matter what type of product or service you promote, the purpose of a sales funnel is always the same: The purpose of the funnel is to get new leads, turn those leads into buyers, and to get those buyers to buy more. While there are different configurations for a funnel, there are some key components that should always be included in your sales funnel.
Sales Funnel Basics:
Lead Magnet – This item goes at the widest part of your funnel because it is designed to get people to sign up for your email list. Often times business owners offer a free product or a trial version of a product in order to get people on their list in order to market to them and offer them the real products or services they want to promote and sell. To accomplish this, you’ll need a squeeze page to promote the lead magnet or freebie, an email sign-up form, as well as a download page.
Entry Product – Some people call this the “tripwire” but using this language can unintentionally (and unfairly) evoke a negative connotation. The fact is that this entry level product is an inexpensive product that your audience can buy that will be a low cost comparison to your main products. It will give them a good example of the type of products you sell. But it’s also a good place to add an up-sell opportunity for your buyer.
Email Content – Both the lead magnet and the entry level product put the prospects onto an email list so that they can now learn about everything you offer. You will want the lists segmented so that you can send them the right information. You’ll need to create email content that is designed to send your audience to the next product in line for them and their unique interests.
Product – You’ll need at least one higher-priced product, if not a series of increasingly higher-priced products. This could be an advanced product or course, a private forum and support group, one-on-one coaching services, and more. If you can create a continuity program, it’ll make a great up-sell for either type of list.
Sales Page – Each product needs a sales page that will also need an up-sell (and even perhaps a down-sell) to best utilize the opportunity of connecting with your prospect. You don’t want to turn away any opportunity to connect and make an offer.
When you create each component for your sales funnel, there are several aspects to include with each element to make it complete. You’ll also need to think about how those components flow together to make a complete campaign. Even though each unique funnel may have a different purpose, they all need to include these key components in order to be effective and grow your business. Get to know each component and its function so that you become an expert at creating these sales funnels!