As a business owner, it is easy to discount the impact of offline marketing on your online operations. Digital marketing is a major focus for many businesses. Despite the drive towards digitalization, you must remember that you are selling to humans. Humans need physical interactions. Drive your online conversions with offline strategies by using print marketing, transit advertising, and use search calls to action.
Print marketing has been used since the beginning of advertising. While the strategy is old, the effectiveness is still prominent. Print marketing has a longer shelf life. Offline media offers more consistent, long-term exposure. A consumer may come across an ad and keep the physical copy in mind for weeks or even months. Billboards, newspaper, magazine, flyers, and so many print marketing opportunities are available at a relatively low cost. Print marketing has changed, but it will never cease to be effective in increasing customer conversions.
Transit advertising has often been used to expand the reach and frequency of ad messages. Ads on buses, trains, bus shelters, and other modes of transportation make it easy for a brand to reach crowds of people. Transit advertising is a great way to target current customers and gain new ones. Depending on the size of your campaign, you can even use vehicles to drive brand awareness. A vehicle wrap is a mobile billboard that increases brand recognition. Vehicle wraps are an inexpensive way to market yourself wherever you go. You can also use the vehicle as a business write off expense. Transit advertising should increase brand visibility and drive your audience online.
Search Calls to Action
With any of your offline marketing strategies, you must provide a call to action (CTA). This CTA needs to inspire your target audience to find you online. Offline campaigns often drive spikes in search activity. Direct this activity to a place where you can continue the conversation with your audience. Use QR codes on your ads that lead your audience directly to your product page. Make it easy for people to search for your product or service by increasing SEO and directing interested parties to a predetermined landing page.
Marketing continues to transition online. As a business owner it is easy to get lost with focusing too much on online strategies. Adopt a customer-centric approach, which will build a stronger reputation, by using offline strategies to increase online conversion rates.
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