How Not to Annoy Your Audience – the Key to Effective Email Marketing

email marketingEmail marketing might not be as easy as it sounds.  Once you get someone on your email list, it’s important to keep them there, and keep them happy. If you send them misleading messages, too many messages, or the wrong type of messages, they’ll leave the list, and they might even report you for spam.  If your messages become an annoyance, people won’t care what you have to say or offer.  There are really good ways to avoid annoying your audience, and all it takes is being very aware of these factors in your messages. Its all has to do with the frequency and type of emails that you choose to send them.

Tips to To Make Your Email Marketing Work:

Don’t Use Clickbait Subject Lines –- Create subject lines that really mean something to your audience. Instead of trying to trick people into clicking, make the subject line be something that meets a need or serves a purpose to them. Misleading subject lines don’t work and just make readers upset. Instead, use subject lines that actually represent what you’ll be saying in the email message.

Don’t Send Too Many Email Messages – If your email marketing frequency is too much, you’ll just irritate your audience. They’ll feel as if you’re sending them spam and you don’t want that. Each email message needs to have a purpose, and it has to provide something authentic and useful to your audience.

Don’t Ignore Them for Months – On the other hand, if your email marketing isn’t providing contact regularly, that won’t work either.  You don’t want to ignore your subscribers for too long. They’ll forget that you exist, and, once again, they may end up thinking that your information is spam. You want to find a happy medium between too many emails and not enough.

Provide Great Value to Them, Not Just Offers – Sometimes you need to send emails that are simply informational in nature. Let them know about a new blog post, or tell them something interesting. Ask for their opinion about something.  Anything that communicates to them that they are important to you, and that you will provide great information to them, not just sell to them.

Keep Your Email Offers Simple – When you do send a promotional email, it’s important not to send too many offers in one email. You want to give them a clear choice of how to act and not confuse the issues by overwhelming them with options.

Grammar COUNTS, Even in Emails – Good grammar is as important in email marketing as it is in a blog post or any other publication.  Even in email messages, the grammar you use is communicates your competence and attention to detail.  It says that your standard of quality and excellence is something you value, even in your personal communication. You don’t have to use perfect English teacher grammar, but you do need to avoid obvious oversights that give the impression that you don’t check your work.

Keep Your Emails Brief –- Many times people are reading emails on their smartphones or other mobile devices. Reading a long, drawn-out email can be draining on the eyes and mind, and hard to read on a phone. Short, sweet, and to the point is best when it comes to email messages.

Don’t Forget to Check the Links -– When you send the test message to yourself, take the time to click through to the links to ensure that they work as you expect. Broken links can destroy a marketing campaign, forcing you to resend messages.

Preview Your Emails – Finally, remember to preview your emails before they go out.  Send a test email to yourself.  Does it look right visually, especially in terms of any graphics?  Does it look as good on a mobile device as is does on a desktop?  Many people use smartphones to check emails, so making sure it looks good on a smartphone is a MUST.

Email marketing is an essential piece of your marketing strategy, but be mindful of these tips when composing your emails.  It can mean the difference between, “Hey I love this…it’s good stuff!” and being unsubscribed and reported as SPAM.

 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *