Features Your Business Website Needs to Facilitate Customer Communication

Every business relies on a base of customers in order to be successful. There are a ton of different factors that go into creating that base, one of which is the ability to effectively communicate with them. With more and more of business being done online, it’s more important than ever for your website to have features that facilitate that communication. But what sorts of features should you have?

Chatbots

Chat features can be a great asset to your website. You have the option of using live chat, a chatbot, or a combination of the two. Which one will be best for you will depend on your business. Consider, however, that a chatbot is predictable (you programmed it, after all), can collect valuable customer information, and can drastically improve your response time. All of that can be done without having to pay an employee to handle customer chats.

Contact Forms

Sometimes a chatbot just doesn’t cut it. Sometimes customers need to be able to get in touch with an actual person at your business. For this reason, it’s important that you have a contact form on your website to collect customer information. You can collect a phone number, email address, and a description of their query from them on the form. To make it even better, allow customers to mark their preferred method of contact. 60% of Millennials want text options when communicating with businesses. When you connect with customers the way they want to be connected with, you’ll find the experience is much better overall for everyone.

Links to Social Media Profiles

If you aren’t developing a social media presence for your business, you’re missing out on a valuable opportunity. Not only can social media be a powerful marketing tool, but it gives you yet another avenue for connecting to and communicating with customers. Make sure you include links to your social media profiles on your website. This may not be the go-to method customers use at that moment, but if they connect with you on social media they’ll have another way to reach you in the future.

Being able to communicate effectively with your customers is absolutely crucial. Given the increased emphasis on doing business digitally, it only makes sense for you to offer them ways to communicate with you that they can access through your website. Take a look at what features you currently offer and see what improvements can be made to increase your effectiveness when it comes to communicating with your customers.

Read this next: How to Rescue Your Business From Falling Sales

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