Essential Social Media Marketing Tools

social media marketing toolsWhether you want to do it yourself or you want to hire a marketing management company, it’s vital to find a way to manage your social media marketing. Social media will become more important than ever as online marketing becomes more interactive than ever before. It’s all about engagement and finding out as much as you can about your audience so that you can offer them what they need and want.  There are many tools available to help you with many of the tasks involved with social media marketing.  Here are a few of those:

Social Media Marketing Tools You Should Be Using


Sometimes it helps to have a way to manage all your social media networks in one place. You can do that with Sprout Social, SumAll,, and others to help you get more organized with your social media.


If your budget is limited, a simple, fast, and affordable option for monitoring your social media is Trackur. You probably track your brand name using Google Alerts, as well as names of movers and shakers in your industry. It’s imperative to follow industry influencers and more.


Using software like Sprout Social will enable you to monitor, respond, and collaborate more easily than having to sign into each account on your own. There is no reason to sign on to each account individually; instead you can use this software to help you streamline your social media activity and save valuable time.


It’s important to use smart automation when it’s possible. Each social media tool has its own types of automation apps, like Hootsuite, which works with several social media networks. Another option is BoardBooster, which works with Pinterest and many others like Buffer, which enable you to reschedule posts on LinkedIn, Twitter, and Facebook to ensure that it’s been seen. However, be very careful with too much automation or scheduling too much, as it can be overwhelming and ineffective when that happens.


One of the most important things you can do to ensure your success is to analyze the results of not only your actions, but also the actions of your competitors. A really interesting tool to take a look at is Rival IQ. This service helps you monitor both your competition as well as your own social media activities.


If you gain even more insight about the personality of your audience, you’ll consequently be able to even target your competitor’s audiences as well in addition to understanding your own audience better. What do they think of you? What do they think of your products and services? You can get this information using SocialBro software to enable Twitter for business.

Social media allows you to be very close to your target market, even getting insight into your audience’s problems and fears almost immediately. What’s more, social media gives you the opportunity to provide solutions to your audience quickly. With proper social media marketing tools, you’ll be able to hit the ground running and effectively deliver, monitor and evaluate your social media marketing efforts.

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