How to Get More Readers onto Your Blog

When you put time and work into writing a blog, you want people to actually take the time to read it. As you build a following you will have more consistent readership and be able to meet your goals as a blogger, but in the early days, it can be hard to figure out how. To bring more attention to your blog, follow this advice and you’ll get a lot more readers each week!

Write Better Titles 

Some people overlook titles of the blogs they write because they don’t think they are particularly important. However, the title is often the first thing that new readers see, and it is what they use to decide whether or not to read what you have written. That means that the titles you choose are your first impression and they should be crafted to draw readers in. Try to think of titles that are catchy and informative so you can reach your audience easily and effectively. Using ‘listicles’ and startling facts are particularly effective.

Focus on Keywords 

A lot of the success of your blog depends on you being able to maximize your success on search engines. This means using SEO to bring your posts to the top of each search. SEO is a long-term brand strategy that requires you to put a lot of work in. You don’t want to write blog posts on any topic, or not consider the keywords your intended audience is using on search engines. Best practices can change over time, so it is important to stay in the know about Google Analytics so you can put your best foot forward for your business.

Include Quality Content

One of the best ways to grow your followership on your blog is to have information that is sharable. This means writing the kind of blog posts that are compelling enough that your current readers will share it with others. The more compelling and shareable your blog posts are, the more readers you will gain. For that reason, it’s important to craft each blog post in a way that is easy to read and understand, and contains interesting information.

Running a small business is hard, and your blog is a big part of making your business more successful. By creating more compelling blog content and bringing in more readers, you can expand the work that you do elsewhere. With a better blog, your business will be much more successful!

Read this next: Types of Content That Every Website Should Have

How You Can Start Monetizing Your Website

Few people would argue with the necessity of having an online presence in today’s market—how else are folks going to find you? But your website can be much more than just a way for customers to find you. Your company website can also be a moneymaker for your business. Here are a few simple ways you can use your website as an additional revenue source.

Place Ads

These days, the digital version of classic advertising is known as direct advertising. A business places an add on your website or specific pages within it, and pays you for the duration of the ad life. To be able to make direct advertising work for you, you’ll generally need to have a good knowledge of your website traffic stats (which you should anway).

Advertisers typically want to know that your website is attracting the right market for their products and/or services, so you’ll need to be able to show data on who your customers are. If you’re not the type to spend time crunching your website data, try checking out online advertising programs to see if you can enroll in one that will do the work for you.

Sell Products Directly

You can also try selling products directly on your website to generate extra revenue. For those unfamiliar with the e-commerce store, the basic idea is that instead of a link directing customers to another page to purchase a product they can purchase it on your page directly. You may have noticed this with the rise of Facebook Market or Instagram Shopping.

The bonus is that setting up an e-commerce store isn’t actually very difficult. It’s easier than ever to add an e-commerce store to your website with easy drag and drop features. Depending on your own market niche, some products may already be highly compatible with your wares.

Join an Affiliate Marketing Program

Affiliate marketing programs.are similar to allowing for direct advertising, but it’s not quite the same thing. Affiliate marketing is sort of the digital version of authority appeal, to use a marketing term. Here’s how it typically works.

An affiliate will place an ad on your website, but instead of a direct encouragement to buy a product or service, the ads often aim to collect information. Affiliates typically pay for engagement, not just sales, and the goal has a broader application than direct advertising. Affiliate marketing ads are often targeted towards building brand awareness with a select customer base. It’s not uncommon for affiliates to offer “free trials” or coupons in exchange for customer engagement.

So there you have it…a few simple ways to monetize your website. Which strategies will work for you?

Read this next: How to Get More Value Out of Your Website

How to Rescue Your Business From Falling Sales

Whether you have just started your own business or if you’ve been running it for a long time, it’s likely that you have had to deal with some major difficulties since the pandemic. Recovering from hits to your business might seem like quite the uphill battle, but take it one step at a time. A few key changes to your approach could help you reset.

 

Reassess Your Key Metrics

Reassessing your key marketing metrics is a great place to start as you work to make your company more profitable. Start by looking at where you are allocating the majority of your resources and figure out how successful those approaches are actually being.

 

Look for gaps in your marketing—maybe you have a good amount of traffic but few conversions. Dig around to figure out possible reasons for this. The answers you find might surprise you.

 

Hire a Professional Web Designer

Another reason why you might be seeing falling sales is an ineffective sales page. About 75 percent of consumers judge your business based on what your website looks like. If they aren’t getting fun engaging vibes from your website, it’s likely that they aren’t connecting to your brand and won’t convert to customers.

 

As you have a web designer reassess your website, it’s important that they also take a good look at your load time. If your website isn’t loading within a few seconds, it’s likely that you are losing a lot of the visitors that initially click on your page.

 

Focus on Your Target Audience

One of the most important ways you can rescue your business from falling sales is to rethink how you are marketing your product. First, start by thinking about your target audience and how to best reach them.

 

For example, if you are running a test prep company, you’ll want to get into the heads of students more. Instead of spending a lot of money to have ads placed in various on-campus newspapers, maybe you need to offer students a free practice test in a simulated testing environment and a post-test assessment and consultation. Changing up your marketing by focusing on your target audience could help you generate a lot more interest.

 

If you’ve seen your sales falling, it can be quite discouraging, but don’t give up. It will take work, but changing up your approach in a variety of ways can help you turn things around.

 

Read this next: How You Can Engage With Your Customers Online

Types of Content That Every Website Should Have

Building a website used to be a much simpler prospect, but now that almost everyone uses the internet to find the businesses that they frequent there’s a lot more required of your company website. Creating a strong website goes beyond having a good logo and easy navigation. You need to create high-quality content in a variety of kinds to reach your audience broadly and help them connect with your company values.

 

Blog Posts

One thing you need to do to make sure that your SEO is hitting and that your website is compelling is frequent relevant blog posts. This kind of content is a great way to talk about your business and a variety of related subjects. People appreciate useful websites to help them to get information they need, and your blog posts can make this happen. Having guest writers and guest writing on other businesses’ blogs can help you to build your audience and connect with others in the industry.

 

Visual Content

Even though text-based content like blog posts is very important, most consumers do not like looking at huge blocks of text. Adding in visual content can make your website more compelling and easier to read. Emphasizing visuals can help you generate more leads with your website. When you incorporate visual content well, it will help you to make a positive impression on your audience and to make your site somewhere that people like to visit. Make sure to use visuals that are compelling so that they are helpful and not distracting to readers.

 

Videos

Video content can also be important for a variety of audiences. It can be incredibly helpful to caption your videos so that they’re more accessible, but this can also help your videos to be more informative for people who are watching with the sound off. You want your video content to be compelling and fun to watch while also being informative and useful to your customers. It can take a lot of time to craft high-quality videos, but it is worth it because they’re easily shared to social media to help you build your audience.

 

Your website functions as your first impression for many of the customers who eventually work with you. That means that you should make it as enticing and informative as possible. Including a variety of content types will help your website to be more compelling and more accessible to all of your customers.

 

Read this next: How to Write More Impactful Blog Posts

Why You Need to Keep Your Website Updated

You keep seeing things that say you need to update your website, but you don’t know why. It’s a perfectly good website. You put it together not so many years ago. Porting it over seems to take so much time and effort. Why do you need to keep your website updated?

Create New Content to Consume

The most obvious reason is that your website needs reasons for folks to come back to it. The most important reason for clients and customers to return again and again is if there is fresh and updated content. Whether it’s the best and freshest products, or the newest advice, new info is important. Newer information and blog updates will help encourage your customers to keep returning to see what you have to offer.

Make it Easier to Navigate

Clunky, older format websites can be tricky to navigate. Frankly, everyone has at some point been on a website where it’s complicated and annoying, both to design and to use. When your customers reach such a website, they are less likely to spend time upon it. And you want those eyes to not only come to your site, but to stay there, and shop! It’s important to keep people at your website, because those times create extra amounts of income for you!

Increase Speeds

You want your site to run as quickly as possible, and, unfortunately, that isn’t really possible unless you have an upgrade. If the pages on your website load slowly, it increases frustration in potential customers. Frustrated customers go to other places, and that’s not your goal! You want them to see beautiful things, as quickly as possible, so that they want to peruse your site at leisure, with their eyes easily going from page to page. Older code simply doesn’t do this anymore. And that’s ok. It’s normal to need to update code every three to four years, in order to keep things moving quickly as the internet changes.

Keep it Secure

Using the right software can protect your website from IT threats. From gibberish hacks to ransomware, there are more threats than usual online. You don’t want phishers to contact your clients, either, pretending to be you and requesting card numbers. It’s critical to keep your client and customer information protected, and unless you’re updated with the latest cyber security on your website, there’s just no way to be able to do that. Thankfully, there are cyber security specialists who can make sure your security is continually up to date.

Higher SEO

Search engines depend upon new content to rank websites. If your website is not often updated, and less likely to be viewed, they rank you further down in the findings. This continues to be a problem because you want your website seen by more people, and if they search key terms which should include your site, instead, they will reach your competitors! Updating your site frequently means you’re ranking more highly, and that you can be seen before others, which is what you want to happen.

You’re Not Getting the Right Clients

If you have an ideal demographic, you need to be able to reach that specific group of individuals. Without having a website which is appealing to that demographic, it’s not possible to do so! Your site needs to be up to date with the newest trends, from colors used to products sourced to be sold. You have to have the correct features that they are looking for as well. Having a website designer who is tuned into modern trends for graphics and videos is especially important.

Evolving Technology

The whole of the internet is always changing and shifting, evolving all the time. Your customers are much less likely to be seeing your website on a large desktop computer, or a laptop. They are far more likely to be using a tablet or a mobile phone to access your site, and this means a completely different format. You don’t want any part of your website to be difficult to use, hard to scroll down, or, more frustratingly, have to carefully magnify tiny products on your page. You want easy scrolling and simple functionality, and to work with evolving tech, you have to adopt it and adapt with it.

Bounce Rate Decrease

It takes all of the above to decrease what is known as your bounce rate. This means the rate at which somebody comes to your front page and leaves before going to a second or third page. In short, you don’t only want eyes to arrive at your page, but to keep them there as long as possible. Every time a potential client arrives but doesn’t stay to look at more pages on your site, you are losing money. You want your bounce rate decreasing, because it doesn’t matter how many people come to your page if they are leaving before they can look at all your services and goods.

 

Think of your webpage as a storeroom, or as a wardrobe. Consider that those things which were really trendy in 2001, or 2005, weren’t at all on trend to wear or buy in 2010 or 2015. Especially coming out of a pandemic, it’s obvious that many people are thrilled to put behind themselves the trends of the past. Having your website freshened up is like repainting and freshening your storefront to make it be on trend. In a storefront, you want customers to be able to walk around easily, and to feel comfortable while they are there. You want them to move through things quickly and easily, to see all that you have to offer. 

 

There’s no difference in an online storefront, where you need to be able to guide customers through your website easily and see what you have to offer. Being on trend with a fresh site, updating visuals and graphics, and having on-trend colors will help you to keep those customers from bouncing off, and retain not only their attention, but their business as well.

Is your website overwhelming? We can take care of it for you! Try one of our WordPress Care Plans to get the most out of your website.

Red Flags That Can Hurt Your Business Online

So much business happens online. The internet has changed business forever, and it has become increasingly important to make sure that your business looks good online. Here are some red flags that can warn you that your business is not performing well online.

Poor SEO

Your business’ website needs good search engine optimization (or SEO) rankings for your business to perform well online. Poor SEO will harm your business because it will make it more difficult for potential customers to find you through an internet search. Having bad SEO is a red flag that really makes your business less competitive in the modern world.

Improving your website’s SEO ranking does not have to be intimidating or difficult. There are many little things you can do, such as providing more applicable content and focusing on using good keywords, that will help you reach a better SEO ranking.

Negative Reviews

It is no secret that negative reviews harm your reputation. Most customers take reviews into account when deciding on a business. Having too many negative reviews or negative reviews that go unaddressed are major red flags online, and people will not come to your business as readily. Learning to deal well with negative reviews is imperative to helping your business thrive online so that you can protect your reputation. Don’t forget to respond respectfully to all reviews that you receive so your customers know you care about their experience.

Negative reviews can be a great way to show potential customers how you deal with problems and how you have improved through the years. Better yet, seek feedback from your customers so you can address concerns and problems before they are a big deal online. This will better preserve your good reputation.

Confusing Website

The website is the home of the business online, and if the website doesn’t meet the needs of the customer, that is a serious red flag that will certainly deter some potential customers. Bad websites are ones that are hard to navigate, unclear in their purpose, or don’t give you the information you need as a customer. There are many elements to a good website that can immediately eliminate this red flag.

Business online is much different than doing business in person, but a lot of it translates. As you better meet the needs of your customers online, your business will be on the road to success. Your customers will trust and depend on your business.

I can help you to make a great web design with content that is clear and visually appealing to your customers. Schedule a call with me to get started!

6 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

Is your website modern and relatable to today’s visitors– or is it out-of-date and out of touch with today’s visitors? If it’s been a while since you updated your site, there’s a good chance that it needs some updating.Here are 6 simple things that are essential to your website effectiveness and relevance.

3 Things You Absolutely Need on Your Website Homepage

Putting together a professional-looking homepage that’s easy to navigate and persuades clients and customers to trust you is a lot of work for a business. You need to plan the minor details to optimize the effect that your website has on your customers. But there are a few key details that you need to make sure are on your website homepage.

Site Menu

The site menu gives your readers an easy way to navigate the entire website. If you don’t have one, they’ll have difficulty knowing exactly where to find all of the information that you’re providing. Even great content isn’t any good if your potential customers can’t find it. If visitors can’t find the information that they’re looking for, they’ll spend less time on your website, which hurts your Google rankings and your conversions. Chloe Digital explains, “menu hierarchy has a huge impact on usability and engagement. Keep it clear, easy to use and logical and you will achieve high levels of engagement and increased conversions. Leave it in a mess and your Google Analytics page will end up telling you that most people click off your site within seconds of entering it.” Adding a site menu that’s easy to navigate and is aesthetically appealing keeps readers on your website longer, making it more likely that they’ll find the answers or products that they’re looking for, thereby improving the chances that you’ll get sales and long-term clients and customers.

Reviews and Testimonials

Positive reviews and testimonials are integral components of your overall website marketing plan. Good reviews and testimonials can garner trust. People want to know what others think about the product or service that you’re selling, and they want to know, from other consumers, what they thought were the best features. Reviews and testimonials promote a positive feeling when people see them, and they also make your company more relatable. Podium recommends, “reviews you choose should be 5-star only, identify strong customer service satisfaction, and mention specific employees by name.” Positive testimonials, especially those with employees’ names, give the impression that you know your customers and they know you.

Images

Yes, of course, you should have text that explains to people what your business is about. But you should also have images that enrich the text. Most people are visual, so a well-chosen image can quickly relay to your website viewers what you’re about. Is the image funny, or does it have a more serious tone? A captivating image can also entice viewers to read the homepage, and it can show off your professional image. Website Magazine cautions, “a bad image choice has the potential to ruin your website in more ways than one. It negatively impacts UX and UI, the website conversion ratio and also its credibility.”

Many businesses have websites today, but not all websites have been thought through. Businesses that have well-designed homepages will be a cut above the rest of the competition because they’ll promote trust and make the business look more credible.

For help in improving your website, get in touch with me today!

Two Keys to Happy Website Visitors

As a website owner you want to make sure your website visitors are happy. Happy visitors stay on your website longer, come back for repeat visits, and of course buy from your website. When it comes to a website’s structure, there are two elements that can make or break your user experience.

1. Quick load times

There is nothing that squashes a visitor’s happiness faster than not being able to load a website page. If the page doesn’t come up quickly, your visitor is gone. We’ve grown accustomed to instant gratification online, so if your web page takes longer than a few seconds to load, you may miss out on valuable prospects and visitors.

So what can you do to ensure quick load times?

  • Reduce and minimize your graphics. Make sure a graphic takes up no more than 10k on any given page.
  • Don’t use flash. Many website designers still turn to flash to add interest, but it takes too long to load. If you do use it, make sure you give your visitors the opportunity to click through and skip the show.
  • Use plug-ins sparingly. There are a number of really useful plug-ins, however, they’re bulky and can slow down your load time. Also, they can distract from your web page’s purpose and make it look cluttered. If you’re going to use a plug-in, make sure it supports your goals for that page and enhances the visitor experience.

2. Easy navigation

Another factor that makes happy website visitors is that they can easily navigate. Straightforward and intuitive website navigation can be difficult to accomplish, but the following tips can help you get the job done.

  • Eliminate clutter – Many times a web page has so much going on that the visitor isn’t sure what the purpose of the page is. Are they supposed to look at ads? Fill out a form? Read an article? Make sure your web pages have a PURPOSE. Then, make sure that page is designed to support that purpose with its formatting and add-ons.
  • Intuitive buttons – The buttons on your page are there to guide your reader deeper into your website. Therefore, they must make sense to the visitor. One of the best ways to ensure your buttons are easy to understand is to make them keywords. Keywords are likely what drew your visitor to your website in the first place. They’re what the person is using to search for and find information. Create categories and subcategories with your keywords that allow users to easily find the information they’re looking for.

When your visitors are able to navigate your website with ease, they’ll stay longer. If they’re able to find the information they’re looking for without struggle and frustration, they’ll return again and again.

When you combine a straightforward layout with quick loading times, you’re well on your way to giving visitors a very pleasant experience. We all know that happy visitors turn into happy customers, so take a look at your website today and ask yourself, “Does it make my visitors happy?”

 

 

 

Designing To Support Your Website Goals

What are your website goals? Do you have any? We can assume that you will want to make money, but how? Does each page on your site have a goal? If so, does the goal of the page also support your ultimate website goal?

Your website goals might include:

  • selling a product
  • selling a service
  • motivating an opt-in
  • inspiring a visitor to click on an affiliate advertisement
  • providing information and receive ad exposure and PPC income

Any single website page may also have these same goals. They may also be designed to help you achieve other independent goals. For example, one web page may be designed to promote your opt-in offer. In addition to your call to action, there are other things you can do.

Taking a look at your website goals and independent page goals, consider these three points.

#1 Who are your visitors? What content and tools will you need to help or convince them to accomplish your goals? For example, you want them to sign up for your opt-in form. What content and tools are you using to motivate that action? Are you providing them with a sample of the offer? Do you make it easy to opt-in or do they have to jump through hoops?

#2 How does your visitor travel on your site? When someone visits your landing page, where do they go next? Is it where you want them to go? Does it support your goal? Use your website goals to help you create content and determine the path your visitor takes. Each piece of content on your site should influence an action that ultimately leads to your goal. Again, imagine you want to motivate an opt-in.

Each piece of content, form and promotion on your site should lead to that goal. Take a look at your flow of information and the path your visitors take when they’re at your site. Does their path support your goal? When adding or removing something on your site conflicts with your goals, don’t do it.

#3 Include a call to action with each website page. Articles, videos, forms – everything needs to have a goal that supports your end goal. They need to have a call to action that supports your goal and purpose. Don’t expect your users to know what they’re supposed to do next. Tell them.

Finally, make sure to respect your user’s time. Dragging them through an endless process to achieve your goal isn’t going to win you any friends. If you want them to sign up for your opt-in list, make it as easy as possible. If you want them to buy a product, make it as easy.

Analyze each web page, new and old, and determine if it supports your goals or detracts from them. Help your visitors. Make it easy for them to achieve your website goals.