Is your website modern and relatable to today’s visitors– or is it out-of-date and out of touch with today’s visitors? If it’s been a while since you updated your site, there’s a good chance that it needs some updating.Here are 6 simple things that are essential to your website effectiveness and relevance.
Putting together a professional-looking homepage that’s easy to navigate and persuades clients and customers to trust you is a lot of work for a business. You need to plan the minor details to optimize the effect that your website has on your customers. But there are a few key details that you need to make sure are on your website homepage.
The site menu gives your readers an easy way to navigate the entire website. If you don’t have one, they’ll have difficulty knowing exactly where to find all of the information that you’re providing. Even great content isn’t any good if your potential customers can’t find it. If visitors can’t find the information that they’re looking for, they’ll spend less time on your website, which hurts your Google rankings and your conversions. Chloe Digital explains, “menu hierarchy has a huge impact on usability and engagement. Keep it clear, easy to use and logical and you will achieve high levels of engagement and increased conversions. Leave it in a mess and your Google Analytics page will end up telling you that most people click off your site within seconds of entering it.” Adding a site menu that’s easy to navigate and is aesthetically appealing keeps readers on your website longer, making it more likely that they’ll find the answers or products that they’re looking for, thereby improving the chances that you’ll get sales and long-term clients and customers.
Reviews and Testimonials
Positive reviews and testimonials are integral components of your overall website marketing plan. Good reviews and testimonials can garner trust. People want to know what others think about the product or service that you’re selling, and they want to know, from other consumers, what they thought were the best features. Reviews and testimonials promote a positive feeling when people see them, and they also make your company more relatable. Podium recommends, “reviews you choose should be 5-star only, identify strong customer service satisfaction, and mention specific employees by name.” Positive testimonials, especially those with employees’ names, give the impression that you know your customers and they know you.
Yes, of course, you should have text that explains to people what your business is about. But you should also have images that enrich the text. Most people are visual, so a well-chosen image can quickly relay to your website viewers what you’re about. Is the image funny, or does it have a more serious tone? A captivating image can also entice viewers to read the homepage, and it can show off your professional image. Website Magazine cautions, “a bad image choice has the potential to ruin your website in more ways than one. It negatively impacts UX and UI, the website conversion ratio and also its credibility.”
Many businesses have websites today, but not all websites have been thought through. Businesses that have well-designed homepages will be a cut above the rest of the competition because they’ll promote trust and make the business look more credible.
For help in improving your website, get in touch with me today!
As a website owner you want to make sure your website visitors are happy. Happy visitors stay on your website longer, come back for repeat visits, and of course buy from your website. When it comes to a website’s structure, there are two elements that can make or break your user experience.
1. Quick load times
There is nothing that squashes a visitor’s happiness faster than not being able to load a website page. If the page doesn’t come up quickly, your visitor is gone. We’ve grown accustomed to instant gratification online, so if your web page takes longer than a few seconds to load, you may miss out on valuable prospects and visitors.
So what can you do to ensure quick load times?
- Reduce and minimize your graphics. Make sure a graphic takes up no more than 10k on any given page.
- Don’t use flash. Many website designers still turn to flash to add interest, but it takes too long to load. If you do use it, make sure you give your visitors the opportunity to click through and skip the show.
- Use plug-ins sparingly. There are a number of really useful plug-ins, however, they’re bulky and can slow down your load time. Also, they can distract from your web page’s purpose and make it look cluttered. If you’re going to use a plug-in, make sure it supports your goals for that page and enhances the visitor experience.
2. Easy navigation
Another factor that makes happy website visitors is that they can easily navigate. Straightforward and intuitive website navigation can be difficult to accomplish, but the following tips can help you get the job done.
- Eliminate clutter – Many times a web page has so much going on that the visitor isn’t sure what the purpose of the page is. Are they supposed to look at ads? Fill out a form? Read an article? Make sure your web pages have a PURPOSE. Then, make sure that page is designed to support that purpose with its formatting and add-ons.
- Intuitive buttons – The buttons on your page are there to guide your reader deeper into your website. Therefore, they must make sense to the visitor. One of the best ways to ensure your buttons are easy to understand is to make them keywords. Keywords are likely what drew your visitor to your website in the first place. They’re what the person is using to search for and find information. Create categories and subcategories with your keywords that allow users to easily find the information they’re looking for.
When your visitors are able to navigate your website with ease, they’ll stay longer. If they’re able to find the information they’re looking for without struggle and frustration, they’ll return again and again.
When you combine a straightforward layout with quick loading times, you’re well on your way to giving visitors a very pleasant experience. We all know that happy visitors turn into happy customers, so take a look at your website today and ask yourself, “Does it make my visitors happy?”
What are your website goals? Do you have any? We can assume that you will want to make money, but how? Does each page on your site have a goal? If so, does the goal of the page also support your ultimate website goal?
Your website goals might include:
- selling a product
- selling a service
- motivating an opt-in
- inspiring a visitor to click on an affiliate advertisement
- providing information and receive ad exposure and PPC income
Any single website page may also have these same goals. They may also be designed to help you achieve other independent goals. For example, one web page may be designed to promote your opt-in offer. In addition to your call to action, there are other things you can do.
Taking a look at your website goals and independent page goals, consider these three points.
#1 Who are your visitors? What content and tools will you need to help or convince them to accomplish your goals? For example, you want them to sign up for your opt-in form. What content and tools are you using to motivate that action? Are you providing them with a sample of the offer? Do you make it easy to opt-in or do they have to jump through hoops?
#2 How does your visitor travel on your site? When someone visits your landing page, where do they go next? Is it where you want them to go? Does it support your goal? Use your website goals to help you create content and determine the path your visitor takes. Each piece of content on your site should influence an action that ultimately leads to your goal. Again, imagine you want to motivate an opt-in.
Each piece of content, form and promotion on your site should lead to that goal. Take a look at your flow of information and the path your visitors take when they’re at your site. Does their path support your goal? When adding or removing something on your site conflicts with your goals, don’t do it.
#3 Include a call to action with each website page. Articles, videos, forms – everything needs to have a goal that supports your end goal. They need to have a call to action that supports your goal and purpose. Don’t expect your users to know what they’re supposed to do next. Tell them.
Finally, make sure to respect your user’s time. Dragging them through an endless process to achieve your goal isn’t going to win you any friends. If you want them to sign up for your opt-in list, make it as easy as possible. If you want them to buy a product, make it as easy.
Analyze each web page, new and old, and determine if it supports your goals or detracts from them. Help your visitors. Make it easy for them to achieve your website goals.
This is a question I get asked all the time – isn’t WordPress all the same? And the answer is no, definitely not. So what’s the difference you ask? Take a look at this video so you can see what the difference between WordPress.com and WordPress.org is.
It wasn’t that many years ago that having a company website was seen as optional, but that isn’t the case today. To be effective online you not only have to have a website, bit it has to be setup right. We have assembled some of the most important website essentials in this infographic to help you navigate this a bit better. We have also included the website essentials in list form to use as a checklist.
55 Website Essentials – Infographic
- Domain name – that’s easy to read and remember.
- Logo – a visual representation of your business that’s unique.
- TagLine – a concise description of what your business does.
- Phone Number – a clickable phone number (and make sure you answer).
- Call-to-Action – tell visitors what you would like them to do.
- Top Navigation – discreet options to find the top pages on your site.
- Bread Crumb Navigation – help your visitors navigate hierarchically.
Above the Fold:
- Image or Slider – visually display unique selling points and differentiators.
- Reviews and Testimonials – Video is even better to build trust with your visitors.
- Important Business Information – Location, etc.
Below the Fold:
- Quality Content – your unique selling proposition described for visitors and search.
- Main Features – of your products and services.
- Internal Links – to your website’s inner pages.
- Navigation – secondary navigation to common pages.
- Social Media Buttons – assist people in getting to know you via social channels.
- Online Chat Feature – instant communication while the visitor is researching.
- Business Hours – along with your location, this will make sure visitors know when they can visit.
- Contact Information – address, phone number, and/or email address.
- About Us Content – what’s your story?
- Inner Page Content – key product and service offerings in detail.
- Contact form – let visitors know when to expect a response.
- Captcha / Anti-Spam Feature – you’ll be sorry if you don’t!
- FAQ Page – frequently asked questions.
- Blog Page – company news, industry news, advice, and client stories you can share with your audience.
- Comment feature – increase user engagement.
- Search bar – make it easier for visitors to find the information they’re seeking.
- Sidebar – show your latest or most popular blog posts, call-to-action, or related posts.
- Social Media Share – allow users to easily share your articles.
Other Content and Design Points to Consider:
- Easily readable, clean font
- Links that are easy to understand
- Mobile responsive
- Hamburger menu on mobile site
- Use contrasting colors
- Use a spell checker
Search Engine Optimization:
- Title and meta description updates
- Automatic sitemap creation
- Easy to update URL structure
Server and Hosting:
- Fast and reliable hosting – I love WPEngine – click here to save 20%!
- Automatic website backup feature
Technical Requirements Backend:
- Optimized code for fast page loading
- Use a CMS – I only recommend and install WordPress
- Cross-browser compatibility
- Google Search Console integration
- Google Analytics Integration
- Schema.org integration
- Site Caching
Things to Avoid:
- Use a video hosting service, don’t load videos on your server
- Avoid background music
- Don’t use Flash
- Avoid Click to Enter sites (unless there are age restrictions)
- Do not steal content, images, or other assets
- Do not share confidential information
If your website isn’t generating leads for you, then you’re not doing it right. A website is supposed to be like your storefront on the web. In some cases, if you have solely an online business it is your storefront. Website lead generation is vital for any business today.
12 Ways to Turn Your Website into a Lead Generation Machine
- Add Multiple and Relevant CTAs – Having only one CTA on the page in the form of a sign-up form is not enough. You need to put CTAs wherever your audience is looking. Under blog posts, under your about page content, above the fold on the landing pages, and home page – all are great ways to improve your conversion rates.
- Add a Timed and Relevant Slide or Pop-Up – There is a love-hate relationship with pop-ups for most marketers. The problem is, they do work. Therefore, putting a timed slide from the bottom, or an exit pop-up, or both, can help encourage your site visitors to sign up for your newsletters or get a relevant lead magnet.
- Change What’s Not Working – Before you change one thing on your site, do an audit. Find out what your conversion rates are for each page on your site. For the pages that have poor conversions, change them up to make them better. Often the problem is poor targeting; sometimes it’s just not having a CTA at all.
- Use Analytics – Use Google Analytics to its full potential by considering hiring someone to help you use it right. The ways you can use it are so advanced that you really do need someone who is well versed in how to use it so that you can get the most from it. Connect analytics to your website, your autoresponder, use tracking links and more for the best results.
- Use a Heatmap Tool – This type of tool enables you to actually find out exactly what your audience is looking at and clicking on when they come to your site. This can help you improve navigation tremendously. Try Hotjar.com.
- Add In Live Chat – Sometimes people just want an answer immediately; you can provide that with properly trained live chat customer personnel a lot less expensively than you may think. Zoho.com offers software to enable you to offer live chat relatively inexpensively.
- Give Away Relevant Lead Magnets – Double check to ensure your lead magnets are relevant to your audience. You can actually offer more than one lead magnet depending on the content that your audience is reading at the time. This proves to offer huge results. For example, if your audience is reading a blog post about journaling, you could offer a free journal template for MS Word as a lead magnet. It really is that simple.
- Add More Testimonials – People love reading testimonials from others who have used your products or services. Try to make it part of your follow-up to receive them. When you get a new customer, set up an automatic survey to be sent after they’ve had enough time to sample your products and services and ask for the testimonial.
- Add Case Studies – Another way to get people interested in your offerings is to create case studies. You can write them up or you can do interviews with successful people who have used your products and services, or a similar method.
- Use Multiple Forms of Content – Everyone learns and digests information differently. Therefore, having content in many forms such as text, video, images, graphics, and so forth will help everyone learn about what you can do for them in a way that they understand.
- Test Everything – When you create a new landing page, a sales page, a freebie or something else that needs to bring traffic or convert traffic, always double check that your assumptions are correct by testing. If you do split testing (meaning to offer two different versions of it), you’ll be able to improve and get better results over time.
- Finally, always ensure that your website works across all platforms. Not only should people be able to read what you’re offering, they should have no issues with buying right from their smartphone.
If you need help turning your website into a lead generation machine please contact me and I would be happy to discuss ways you can get the job done.
If your website isn’t performing as well as you’d like, it may be time to do a website audit. You can pay someone a lot of money to do it for you, but, armed with the right information, you can also do it yourself. To do this, you’re essentially looking for elements that are working, elements that are not working, or elements that need to be updated.
Every few years the internet changes in a big way. How we do things today is totally different to how we did things just ten years ago. What’s in today will not necessarily be in tomorrow. Therefore, it’s important to keep your website up to date with the modern technology available to you for your industry and niche.
Questions to Ask When Performing Your Website Audit:
How’s Your Branding? – This speaks to your use of color, typography, visuals, and even favicons. Is your “about us page” updated, and is it telling the story clearly of who you are and what you can do for them? Have you included testimonials, success stories, and more to keep your visitor interested?
How’s Your Design? – The look and feel of your website has a lot to do with the layout. This includes whether content is organized well, the white space you have on your website, and your calls to action. Do those elements stand out enough? Do you have too much old-school design on your website? How can you modernize it?
Is Your Coding on Point? – Do you have an updated sitemap file? Are you still using frames and old-school coding that doesn’t work today? Are your URLs indicative of what’s on each page? Are you using headers and sub-headers properly?
Is It Usable? – Are you following best practices when it comes to layout? If you’re not sure, you can read Google’s advice to webmasters as well as the W3C consortium to see what they recommend. Right now the menu should go at the top, with certain things expected in the footer and sidebars. Your website should be as modern in functionality as it is in design.
Do You Have Holes in Your Content? – If you have any old content that is not quality-focused, engaging, and relevant, you will want to work on updating it. Then focus on continuing to be consistent with adding fresh content.
Are Your Keywords Focused? – In the old days you might have put a lot of keywords on a page to attract your audience. Today, keywords are important but they need to be used in titles, headers, and sub-headers. They should only be used sparingly in the content, which should be written first for your audience. Be sure that when you do use keywords, you’re using the right ones for your audience.
What Can You Do to Improve On-Page SEO? – This is all about how your page titles are written. They should represent exactly what’s in the content that you present. Clickbait is not appreciated, even though often even mainstream press uses that trick to get you to click. Focus instead on the URLs for each page, and meta descriptions (which are still very important), as well as meta titles.
Are You Using Social Media Right? – Ensure that it’s easy for your audience to share your content socially. Connect your website to Google and YouTube, LinkedIn, Pinterest, Twitter, and others, depending on what your audience likes to use. Also ensure that you’re engaging with your audience on social media, too. Any good website audit will include an audit of social media engagement.
Is Your Site Mobile? – Today there is no excuse for not having a mobile site. Your main website should really be mobile first, and then it will also work on regular browsers. This will require you to have a clean design, which is great for everyone.
What’s Out of Date? – If there is anything on your site that is out of date or no longer necessary, get rid of it. This includes things such as keyword-stuffed articles, duplicate content, spun content, a ton of ads, paid links, and anything else that is not current.
By going through this list, you can do a website audit yourself. This will help you keep your site modern, usable and working at its best for your business.
No matter what type of product or service you promote, the purpose of a sales funnel is always the same: The purpose of the funnel is to get new leads, turn those leads into buyers, and to get those buyers to buy more. While there are different configurations for a funnel, there are some key components that should always be included in your sales funnel.
Sales Funnel Basics:
Lead Magnet – This item goes at the widest part of your funnel because it is designed to get people to sign up for your email list. Often times business owners offer a free product or a trial version of a product in order to get people on their list in order to market to them and offer them the real products or services they want to promote and sell. To accomplish this, you’ll need a squeeze page to promote the lead magnet or freebie, an email sign-up form, as well as a download page.
Entry Product – Some people call this the “tripwire” but using this language can unintentionally (and unfairly) evoke a negative connotation. The fact is that this entry level product is an inexpensive product that your audience can buy that will be a low cost comparison to your main products. It will give them a good example of the type of products you sell. But it’s also a good place to add an up-sell opportunity for your buyer.
Email Content – Both the lead magnet and the entry level product put the prospects onto an email list so that they can now learn about everything you offer. You will want the lists segmented so that you can send them the right information. You’ll need to create email content that is designed to send your audience to the next product in line for them and their unique interests.
Product – You’ll need at least one higher-priced product, if not a series of increasingly higher-priced products. This could be an advanced product or course, a private forum and support group, one-on-one coaching services, and more. If you can create a continuity program, it’ll make a great up-sell for either type of list.
Sales Page – Each product needs a sales page that will also need an up-sell (and even perhaps a down-sell) to best utilize the opportunity of connecting with your prospect. You don’t want to turn away any opportunity to connect and make an offer.
When you create each component for your sales funnel, there are several aspects to include with each element to make it complete. You’ll also need to think about how those components flow together to make a complete campaign. Even though each unique funnel may have a different purpose, they all need to include these key components in order to be effective and grow your business. Get to know each component and its function so that you become an expert at creating these sales funnels!
The ultimate goal of small business owners is to have a website that gets results for them, attracts prospects, brings in leads, and converts visitors. To achieve this, having a responsive design on your website is critical. Like most things with technology, there are always changes taking place. It’s important to keep abreast of these issues, even if you’re not a web designer. Having a responsive website design is important to keep your website adaptable to these ongoing changes in technology. Here are some key factors to keep in mind when designing your website.
Tips to Implement Responsive Design for Your Website
Usability – A responsively designed website will be easier to use for the visitors than one that isn’t. A responsive design is clean, has usable menu options, and uses all the technology available for one-click calls, one-click emails, and more. A website optimized for mobile will work better than others.
Mobile Web Growth – Mobile internet has grown by over 400 percent in the last two years, and it is going to continue to grow. However, it’s not going to replace other types of devices. In fact, people are becoming multi-device users. They use their phone, their tablets, and their PC interchangeably. Your website needs to be accessible across all devices.
SEO – Having a responsive design for your website is one of the best things you can do for your search engine optimization. The reason is that most search engines give a higher return of responsive sites as results in searches. Plus, responsive websites are easier to use and simply work better.
Avoid Flash – It’s important to be careful about using Flash on your desktop version of your website, but you should never use it if you want your website to be responsible. When you embed videos in your website, this can be an issue. Be sure to use a plugin that enables you to deliver the video to both mobile users and desktop users.
Stop Using Pop-Ups – It’s true that they do work great to convert on your desktop. But, you need to ensure that you set them up not to try to deliver to a mobile device, because they simply don’t work on mobile devices.
Consider the Fingers – Remember that people using mobile devices are typically using their finger to click their choices. Design buttons and drop downs with that in mind, giving plenty of finger room and differentiation between choices.
Create Optimized Page Titles – Even on mobile, each page needs a good page title. You want to avoid titles that are drawn out and confusing. Use keywords in the titles, and keep them short when possible.
Optimize Meta Descriptions – Meta descriptions for mobile need to be short; in fact keep it to 120 characters or less. This will ensure that Google and other search engines are getting the most information in the best way.
If you want more visitors and repeat visitors, it’s important to keep these things on your radar. Even if you’re not a web designer, you’ll need to stay informed about the best way to make your website reach your audience. You can hire a good web designer, or simply use the right self-hosted WordPress themes, keeping in mind these responsive website design tips.