Guest post by Andrew Jones
While you may think that simply having a presence on social media will lead to your success, I’ll be the one to break it to you—there’s much more to it than that. You have to hone your skills, know your audience, own your voice, and learn how to use your social media presence to your favor. If you can’t work your social media magic like the best of them, your online presence may not help you brand at all—and, even worse, sometimes it can have a negative effect. Because no one wants that, I’m here to give you a few tips on how to define your brand like a social media master, specifically through crafting well-thought out boards on Pinterest.
You may find yourself wondering, “why Pinterest?” when we have so many different social media outlets available to us, and I’ll tell you: not only does Pinterest drive a crazy amount of referral traffic, but it is a proven marketing sensation for businesses of all kinds.
Because there’s a focus on visual content, it’s great for businesses that are in retail, the food industry, and home improvement or decorating—and even for businesses that aren’t, it’s a great platform for adding a human touch to your branding.
Make Sure That Your Boards Show What You’re All About
When it comes to defining your business’s brand through Pinterest boards, you should always make sure that you focus on topics that can accurately showcase your business’s goals. If you’re trying to promote a new clothing line, dedicate a board to your just-in styles.
If you’re in charge of beautifying your city’s urban areas and you’re trying to get individuals from your community involved, create a board that shows your progress and the successful interaction thus far. Every brand is different, and Pinterest boards help you organize your content in a way that is visually compelling and user-oriented.
There’s always a way to build a visual representation of your brand, and because it’s so easy for followers to repin things to their own boards, word spreads like wildfire. In a sense, your consumers even become your marketers!
Get Social With It!
Another thing that’s great about having an online presence through Pinterest is that you can easily build relationships with your customers, similar businesses, and influential pinners. You can share, like, and comment on pins, follow other users and other businesses, and ultimately drive more traffic to your website. All you have to do is update your content often with meaningful pins and you’ll be sure to define your brand and reach your target audience. However, if you really want to hit it out of the park, you can always take your marketing campaign one step further.
Go for the One-Two Punch
One component to utilizing your Pinterest boards is cross-promoting any updates you pin about on your other social media accounts (Facebook, Twitter, Instagram, LinkedIn). After that, it comes down to pairing your Pinterest presence with a local advertising campaign. Whether you’re a small business who’s looking to gain footing with potential customers in your area, or you’re a larger company who’s opening a new location in a new city, there are local marketing agencies out there who can help you get take the world by storm.
With access to 117 major market radio stations in 26 cities nationwide, 29 owned and operated CBS Television stations, and 26 different branches of the digital powerhouse that is CBS Local Digital, CBS Altitude Group has resources like no other agency out there, and with that kind of power on your side, defining your brand will be easier than you even imagined.
Andrew Jones is a professional web developer and online marketing specialist.
When not working on website optimization, he can be found riding his motorcycle.