Why You Can’t Afford to Skip Social Media

Social media is a growing aspect of business that shouldn’t be ignored, no matter how small (or large) your business is. Through social media, you can grow your business, build your reputation, and strengthen your connections with the customers you already have. Here is a little more information on how that works and what it can do for your business.

The Growth Potential is Enormous

 The main benefit of social media is that it allows you to connect with a larger customer base than you can in any other way. With targeted ads on social media and even just word of mouth from your current customers, you can reach a wide audience of people around the world. Even just consistently putting a little time into your social media presence each week can help you in a big way. Don’t be afraid to test the waters of social media and start building up followers so that you can continue that growth well into the future of your company.

Your Reputation Is On the Line

Social media is a great place to build your reputation and establish a name for your business. It is also important to recognize that your social media presence will have a direct impact on your appearance on social media. Google takes Facebook reviews into account when producing results. That means that the things you do on social media, and the reviews you get there can help you to be more successful and further optimize your business on search engines. If you are active on social media, you will also be better able to interact with disgruntled customers so you can help change their bad reviews into positive ones!

You Can Strengthen Customer Relationships 

Social media also provides a more casual way to interact with your customers, which is great for developing stronger relationships. When you engage customers and encourage their interaction, they will feel more connected to your company and your brand values. Taking advantage of social media can be an incredibly powerful way to build brand loyalty and help your customers to become lifelong users of your products and services. 

It can be easy to want to skip social media, especially as a busy entrepreneur, but it is worth your time and energy to invest in social media for the benefit of your business and your future success.

Let us help you leverage the power of social media with a great marketing plan! Start by scheduling a call with us.

Is Your Post/Tweet/Pin Interesting Enough? How to Get More Shares

get more sharesIf you’re putting out information that no one is reading or sharing, then what’s the point? To get more shares, you have to be intentional. If each post, tweet, pin, video, and share that you work on doesn’t produce at least ten likes, then it’s possible that what you’re putting out is not valuable and has no real purpose. To change that, start looking at content marketing differently by only putting out valuable information that has a point and a reason for being.

6 Easy Ways to Get More Shares

Benefits over Features

This applies to the content you create as well as the products you make and how you sell them. Ensure that by just looking at the title or headline, anyone who sees it will know exactly what they are going to learn in the content you’ve shared with them.

Stick to the Tried and True

You may want to be creative but sometimes that doesn’t work to actually get more shares. People love lists, how-to’s, and that type of thing – whether it’s an article, a blog post, or a video. You may think that it’s boring and old but these are the things that get watched, read, and shared more than anything else.

Back Up Your Opinions

Everyone can have an opinion, but there is only one set of facts to back it up. Use facts to back up anything you say that’s your opinion, and you’ll soon become a very well respected go-to person for advice on your topic. Plus, people are more likely to share factual information than mere rants without backup.

Create for Your Audience

It’s easy to get tied up in worrying about search engines but the truth is, algorithms change constantly. It’s simply too hard to keep up. But, it’s not hard to keep up if you are creating content that is valuable for your audience. Put your audience above any other factor when creating content for them, and you will get more shares.

Make It Simple

People are naturally lazy. If you can pique this desire to be lazy in your headlines and in your solutions, by making everything easy and telling them it’s easy, you’ll be more likely to get other people to share and like your content. Think about the cooking videos that condense down the work it takes to make something to less than one minute. People share them like crazy. They may never make that recipe, because, of course, it’s harder than it looks. But they love believing it’s that simple.

Use Emotions

If you can pull at people’s emotions – whether it’s the fear of loss or the feeling of empowerment, you can get them to act faster, and, chances are, you’ll get more shares. In this case, it helps to know your audience very well so that you can develop content that speaks to their emotions in a way that resonates and stirs the desire to act.

If you can combine these tips, you’ll create posts that are a lot more likable and sharable. Just remember that you need to put your audience first, appeal to their emotions, and make them curious enough to keep looking. Then you can inspire them to take action.

Understanding Conversion Rates: Big Numbers Don’t Always Mean Big Profit

Understanding conversion rates can be tricky.  There are countless “internet famous” people who aren’t making a dime off their fame. On the other hand, there are a smaller number of individuals who have managed to take their smaller following and develop an income-producing business out of it. Why is that? It’s because fame is not necessarily a sure way to financial success, but planning and strategy is.

Tips for Improving Your Conversion Rate

You Do Not Need Tons of Subscribers – It’s a fact that “the money’s in the list,” but you don’t need a super large list for this to be true. You just need the right people on your list that you make the right offers to at the right time.

You Need Targeted Subscribers – Anyone who subscribes to your list should do so because they really want the information you’re going to provide them. They should also be in your target market and be part of your ideal audience profile. Subscribers who aren’t interested don’t help your conversion rate.

You Need the Right Lead Magnet – This is where you must be very careful not to offer a freebie that is so broad that you get people on your list who do not want to ever buy anything but only want the free item. Create a lead magnet that is so targeted that only your audience would even want it.

You Need to Build Relationships with Subscribers – When you build a relationship with someone, you are thinking of their needs. You find ways to connect with them, to make them smile, and to make them feel as if they know you, like you, and trust you.

You Need to Segment Your Audience – It’s important to segment your audience so that you can send them the right information. For example, you may want to send certain information to people who downloaded lead magnet A. That’s different from people who may have downloaded lead magnet B, and very different from the segment who bought product 1, and so on.

You Need to Send the Right Information to Your Audience – Once you have people on your list, or following you on social media, you must send the right information to them on a regular basis. Try not to get off track, and always think of exactly who your ideal customer is when you send the information.

You Need to Ask for the Sale – When you send information to your audience, remember that some of it should be informational and some should be promotional. Try not to make every message promotional, or else they’ll just start ignoring you. You must promote, but do so strategically.  At the bottom of this post, download my free formula for the perfect ratio of promotional/informational posts, and how to deliver that.

You Need to Follow Up – When someone does answer your calls to action, it’s imperative to remember that the follow-up is important. You want a small list of targeted consumers that want what you offer, and you want them to not only buy again,but also to recommend you to others. You can do that by continuing to build on the relationship even after the sale.

So, stop trying to be internet famous and “go viral.” Instead, continue to push out important and relevant information on a regular basis, while building relationships with your followers and subscribers.  Don’t forget to download the free formula for posting now so that you can get it just right and exponentially improve your conversion rates. But, be ready in case something you do does happen to go viral, so that when it does, it will actually pay off.

Marketing on a Budget: Powerful Ad Campaigns that Don’t Break the Bank

marketing on a budget

Today more than ever, entrepreneurs are limited on time and money, so marketing on a budget is more important than ever. Running a powerful ad campaign without breaking the bank is very possible online today. You can use many networks in which to focus your ad campaign that are both low cost and super effective.


Tips for Marketing on a Budget

Pick a Network – You have a few choices of low-cost networks in which to spend your advertising budget. The most popular and least expensive right now are the top three listed below.

  • Facebook
  • YouTube
  • Twitter Ads

Honestly, if you can’t find your audience on Facebook, you probably won’t be able to find them anyplace. Start with Facebook because their system is easier to use and you can easily set a budget and target your audience directly.

Set Your Budget – You can set your ad budget as low as five bucks a day and still get success. Marketing on a budget is especially easy on Facebook, where you can also specifically target your audience in a way that is almost unheard of elsewhere.

Create an Incentive – You need a lead magnet to attract your audience to your ad. You need to give them something in order to get them on your site immediately. It can be an information product, an eBook, a white paper, an infographic, a chart, an app… something that you know your target audience needs and wants enough to sign up for your email list or click through further to purchase something more.

Use Engaging Imagery – Images with attractive people, even yourself, seem to resonate most with viewers. So, give your image thought and don’t just pick any stock photography. Pick an image that evokes the emotions you want your prospects to feel.

Create Awesome Ad Copy – Your ad copy should be simple and use relatable language. It should show how you empathize with your potential customer in clear way. It should also tell your viewer how to sign up and get your product, service or lead magnet now.

Create an Effective Landing Page – Your landing page is so important when it comes to running a great ad campaign. If you’re getting a lot of clicks but no subscribers or no buyers, then blame the sales page or landing page. Marketing on a budget means getting the most out of what you create online.  The best landing page focuses on benefits over features and seeks to connect to the reader emotionally.

Host a Webinar – This can be looked at as a lead magnet too, but it can also be a great way to get your advertising going. By marketing the free webinar on Facebook, you will get sign-ups that will go directly to your list, plus offer them free information at the same time. What could be better?

Know Your Target – One of the most important aspects of running an ad campaign is the targeting. Know exactly who you want to see your ad so that you can choose those people when you choose your audience.

If you really want to run a powerful and effective ad campaign without breaking the bank, this is the way to do it.  Following these simple tips will get you the most bang for your marketing bucks.

Key Components of a Sales Funnel

sales funnelNo matter what type of product or service you promote, the purpose of a sales funnel is always the same:  The purpose of the funnel is to get new leads, turn those leads into buyers, and to get those buyers to buy more.  While there are different configurations for a funnel, there are some key components that should always be included in your sales funnel.

Sales Funnel Basics:

Lead Magnet – This item goes at the widest part of your funnel because it is designed to get people to sign up for your email list. Often times business owners offer a free product or a trial version of a product in order to get people on their list in order to market to them and offer them the real products or services they want to promote and sell. To accomplish this, you’ll need a squeeze page to promote the lead magnet or freebie, an email sign-up form, as well as a download page.

Entry Product – Some people call this the “tripwire” but using this language can unintentionally (and unfairly) evoke a negative connotation. The fact is that this entry level product is an inexpensive product that your audience can buy that will be a low cost comparison to your main products. It will give them a good example of the type of products you sell. But it’s also a good place to add an up-sell opportunity for your buyer.

Email Content – Both the lead magnet and the entry level product put the prospects onto an email list so that they can now learn about everything you offer. You will want the lists segmented so that you can send them the right information. You’ll need to create email content that is designed to send your audience to the next product in line for them and their unique interests.

Product – You’ll need at least one higher-priced product, if not a series of increasingly higher-priced products. This could be an advanced product or course, a private forum and support group, one-on-one coaching services, and more. If you can create a continuity program, it’ll make a great up-sell for either type of list.

Sales Page – Each product needs a sales page that will also need an up-sell (and even perhaps a down-sell) to best utilize the opportunity of connecting with your prospect. You don’t want to turn away any opportunity to connect and make an offer.

When you create each component for your sales funnel, there are several aspects to include with each element to make it complete. You’ll also need to think about how those components flow together to make a complete campaign.  Even though each unique funnel may have a different purpose, they all need to include these key components in order to be effective and grow your business.  Get to know each component and its function so that you become an expert at creating these sales funnels!

15+ Must-Use Social Media Marketing Strategies

Social Media MarketingSocial media is increasingly becoming a significant driving force in the digital marketing space. From helping businesses to promote newer products and services, to helping them acquire greater traffic by allowing them to reach target market with ease, there is a whole lot of stuff that small & big businesses have achieved, thanks to social media marketing.

Moreover being an interactive platform, social media has helped businesses to improve their level of engagement with customers, and has boosted interaction levels making it more personal & customized, which in turn, has lead to increase in brand building & awareness.

But, not all businesses or brands, are yet aware of all the ways that social media marketing can help them to grow their business. Also, being an relatively inexpensive platform, how does one make the most out of this effective tool?

Well here’s the good news.

While searching on the internet for some resource guide on social media, I came across this really impressive and informative infographic. Created & designed by Capsicum Mediaworks, this infographic explains in detail the 15+ social media marketing strategies, that when implemented, can help you to maximize the effectiveness of your social media campaigns.

Best part, you can download or print this infographic and keep it handy, so that you can make use of its practical tips to enhance your next social media marketing campaign!

The Ultimate Guide – Social Media Marketing [Infographic] by the team at Capsicum Mediaworks, LLP

The Ultimate Guide - Social Media Marketing

Essential Social Media Marketing Tools

social media marketing toolsWhether you want to do it yourself or you want to hire a marketing management company, it’s vital to find a way to manage your social media marketing. Social media will become more important than ever as online marketing becomes more interactive than ever before. It’s all about engagement and finding out as much as you can about your audience so that you can offer them what they need and want.  There are many tools available to help you with many of the tasks involved with social media marketing.  Here are a few of those:

Social Media Marketing Tools You Should Be Using


Sometimes it helps to have a way to manage all your social media networks in one place. You can do that with Sprout Social, SumAll, Buffer.com, and others to help you get more organized with your social media.


If your budget is limited, a simple, fast, and affordable option for monitoring your social media is Trackur. You probably track your brand name using Google Alerts, as well as names of movers and shakers in your industry. It’s imperative to follow industry influencers and more.


Using software like Sprout Social will enable you to monitor, respond, and collaborate more easily than having to sign into each account on your own. There is no reason to sign on to each account individually; instead you can use this software to help you streamline your social media activity and save valuable time.


It’s important to use smart automation when it’s possible. Each social media tool has its own types of automation apps, like Hootsuite, which works with several social media networks. Another option is BoardBooster, which works with Pinterest and many others like Buffer, which enable you to reschedule posts on LinkedIn, Twitter, and Facebook to ensure that it’s been seen. However, be very careful with too much automation or scheduling too much, as it can be overwhelming and ineffective when that happens.


One of the most important things you can do to ensure your success is to analyze the results of not only your actions, but also the actions of your competitors. A really interesting tool to take a look at is Rival IQ. This service helps you monitor both your competition as well as your own social media activities.


If you gain even more insight about the personality of your audience, you’ll consequently be able to even target your competitor’s audiences as well in addition to understanding your own audience better. What do they think of you? What do they think of your products and services? You can get this information using SocialBro software to enable Twitter for business.

Social media allows you to be very close to your target market, even getting insight into your audience’s problems and fears almost immediately. What’s more, social media gives you the opportunity to provide solutions to your audience quickly. With proper social media marketing tools, you’ll be able to hit the ground running and effectively deliver, monitor and evaluate your social media marketing efforts.

Top Three Social Media Sites to Focus Your Attention On

Many business owners are learning how crucial social media can be in their marketing strategy. Knowing which social media sites to use most is a huge question among most small business owners. But, the truth is, there is no real top three for every single business. Which one you use has to do with the type of business you have and where your audience hangs out. The choices can be overwhelming, but here re our recommendations.

Three social media sites that any business can use

1. Twitter

This is definitely the top social media site that you need to be using, no matter what type of business you have. Twitter is truly a universal social media site. Whether your business is small or large, and you can benefit from being active on Twitter.

The best thing to do is to get started is to develop your profile and then start to join in conversations that are related to your niche. You want to actually interact directly with your customers, leads, prospects, and even brands that might be your competition.

Twitter is the type of platform in which you need to post or comment on something many times in a day. You can use a tool like Buffer to help you schedule posts, but you’ll still need to get online to respond, retweet, and engage with people on Twitter. If you’re not part of the conversation surrounding your niche on Twitter, you’re missing out on a great opportunity.


2. Facebook

This is another social network that everyone can use, no matter the niche. In fact, if you can’t find your audience on Facebook, it doesn’t exist. You can share all types of content – from images, to videos, to text.

On Facebook you don’t want to share or post too often unless you’re in an active conversation. Posting business-related information more than twice a day is considered obnoxious on Facebook.

You can use software like Buffer to help, but Facebook has its own power editor that lets you schedule posts for business pages. It’s very useful and helpful. Facebook also has wonderful community-building tools that you can’t beat elsewhere.

3. YouTube

This social network might seem like it’s only for visually pleasing niches, but the truth is you can use it for any niche. If you have something you want to teach others, you can use it. Often times blog posts can be turned into short YouTube videos with little effort. If you want to simply use it to interview people, you can also do that.

You don’t have to post daily to get YouTube to work for you, but post at least weekly for the best results. Of course, more often up to daily is always better on YouTube. Not only can you build an audience on YouTube, you can also earn extra income through the views and linking back to your website.

YouTube is a great way to show off your expertise and knowledge. If you really want to be known as a mover and shaker, YouTube is for you. It works great for all sorts of niches to help people build up their expertise status.

No matter what type of business you have, you should be using these three social media platforms. They are easy to use and can increase your prospects exponentially. But, there are many others out there that you may want to check out as well like Instagram, which is great for visually pleasing brands, and the newer Blab.im, which is very promising for many different types of businesses.

The best way to decide which platforms to use is to follow this simple strategy: “if your audience is there, YOU need to be there as well!”

Establish Yourself As A Thought Leader through Social Media

As a business owner, you are a leader in your community. As a thought leader in your community, you can bring a particular perspective to issues that others will recognize as innovative. Your ideas will also help establish your experience so that people know you’re qualified to help them with their issues within your niche. In order to be most effective in making this influence work for YOU, here are a few things to keep in mind as you use your influence carefully.

How to Develop Yourself as a Thought Leader

Show Your Experience – Find ways to prove your experience rather than just talk about it. Demonstrate through testimonials, examples of work you’ve done, case studies, and more. The experience you have is what will make you qualified to become a thought leader within your niche.

Add Value – Outside of your experience and knowledge, you need to find a way to add a lot of value to anything you do. You need to believe in yourself fully in order to accomplish this task. The more confident you are in your words, the better and ultimately the more you can be seen as a thought leader. Blog posts, free downloads, links to resources, and other useful materials will help add value to those who read or listen to what yo have to say.

Think Outside the Box – Because of the experience you have as a thought leader, don’t be afraid to think outside the box or go against the current trends when you know you’re correct. Imagine what the world might be like instead if someone didn’t have the courage to confidently proclaim that every household would have a computer!

Stay Up to Date – Read industry news, go to conferences, and stay knowledgeable about what is happening within your industry. If your niche is technology-related, this will be harder since it moves so fast, but it’s imperative to keep up. A true thought leader is never behind the times.

Create Relevant Content – With all your studies and experience, you should have plenty of fodder to create a lot of relevant content to place on your website, share on social media, and use in talks, webinars, and more. This will help to gain the trust of your audience.

Push Your Boundaries – Sometimes it can be scary to try something new. For example, if you’ve always shared your knowledge online and never spoken in front of a group at a live event, that might be frightening. But the more you can push yourself beyond your comfort zone, the more you’ll be considered a leader.

Cultivate the Right Followers – You want your customers to follow you, you want people who are simply curious to follow you, and you even want other thought leaders to follow you too. Target the type of people you want to follow you, and get in front of them.

Inspire Thought and Emotions – Remember that thoughts come from the intellect and feelings are emotional. Leaders become leaders because of people’s emotions, so you must evoke both thoughts and feelings from your followers.

Never Stop Growing – Keep learning and pushing yourself, and you’ll grow into the thought leader that you want to be. You will bring new perspectives and ideas to your audience that you don’t even know about now.

A thought leader is an authority in their niche and is often sought out for opinions and advice by other people. If you want to be seen as that leader, then you’ll need to know how to influence people in your niche and be one step ahead of the rest. Using these tips will help you become that leader.

Using Social Media to Listen to your Audience

Knowing your audience is key in marketing, and one of the best ways to get to know them is to listen to your audience – find out where they hang out online and spend time with them. Ask questions, then see how they respond. Answer questions, too. Get involved and you’ll soon have an inside secret way to get information about your niche that you wouldn’t have otherwise. Monitoring conversations online can be a real boon to your business, increasing your bottom line exponentially.

Social media is not going away, and neither is the internet. Therefore you may as well use it as much as you can to improve your business. The fact is, you need to monitor the conversations going on to ensure that your customers are happy and that the entire community is well informed. Here are a few tips to guide you through using online conversations to grow your business.

Keys to Listen to Your Audience

Use Keywords – To monitor social media accounts, come up with some keywords for your niche, including your business name, product name, and your name. If you want, you can also use your competitors’ names in order to find out more information about them as well, as this can become a valuable tool for you.

Control the Message – If you really want to take social media conversations to a new level, seek to control the conversation. Simply lead conversations by redirecting them if they’re going off track or getting into issues you’d rather not discuss or have discussed.

Identify What You Want to Monitor – Before starting your monitoring you need to know what you want to monitor. You may want to separately monitor your product, your reach, your competition and so forth, so you might want to set up separate conversations to ensure that you can keep track of each part you’re monitoring.


Identify Where You’ll Monitor – You probably won’t have time to monitor across all platforms at once. Pick the platform that has the most impact on your business right now. For example, if you’re using Twitter or Facebook more, focus on them.

Determine Impact – Some product mentions or conversations are truly inconsequential to your brand and you don’t need to jump in with those types of conversations. Only jump in and guide the conversation when it really matters to get the most efficiency out of your time invested.

Search Individual Sites – On each site, use your keyword list to search to see what comes up. You can also set up a Google Alert to give you information from numerous sources any time your keywords come up.

Use Online Tools – You can use tools that will help you with monitoring such as TweetDeck or Sprout Social. These tools can help you set up monitoring that’s easy for you to analyze. There are a ton of great tools for you to review at: https://www.brandwatch.com/2013/08/top-10-free-social-media-monitoring-tools. A couple of my favorites are: TweetDeck and Social Mention.

Gather Data – When you gather data, the best thing to do is to put it into a spreadsheet. This way you can get all the information together so that you can analyze it and use it more easily. This will help you determine which information is important too.

Using social media to monitor the buzz going on about you and your business or niche is an important part of becoming the go-to person in your area of expertise. The more you know about the conversations that are happening, the more you’re going to appear knowledgeable about your field. So get out there and join the conversations – and LISTEN IN! The knowledge you gain can prove to be valuable to your business growth.