There’s an App for That! Creating Business Apps

business appCreating a mobile business app can help you increase brand awareness, help your customers solve a problem, and much more. Mobile apps can be created easily today with online software, as well as by hiring a coder from a job website. There are many reasons why creating a mobile business app is something you should do.

Why is a Business App Important?

Mobile Is Here To Stay – There is no turning back now from the fact that we are a mobile society which uses mobile technology. Your customers are viewing your website online with their mobile devices, and they are using their mobile devices every single day. By creating a mobile app you stay at top of mind with your customers.

You Can Market On the Go – Since your customers keep their mobile devices right near them, it’s a great time to use your app to reinforce your brand in the mind of your customers. If they use your app on a daily basis, all the better. For example, a calorie counting app for dieters, a daily motivational quote app for life coaches, and other ways to stay in touch daily will help them to become even more familiar with you.

It Allows On-the-Go Purchasing – If you create an app that also encourages and allows in-app purchases, you can improve your sales exponentially. Giving them the ability to buy things within the app keeps them with you even longer.

Apps Offer Better Customer Care – Having a mobile business app can give you the opportunity to provide even better customer service to your clients than before. If they can see your FAQ and see dedicated information for them within the app, they’ll be even more loyal to you.  Convenience goes a long way with customer service.

They Capture Information – With a mobile app, you’ll be able to capture more consumer information and preferences than ever before. People are more likely to provide information this way than they are in other ways. Ensure that your user can opt-in and opt-out of sharing data like that, though, because you don’t want to do anything other than improve their experience.

Apps Increase Engagement – Having access to your customers with a mobile app gives you the unprecedented ability to connect with them in a new way just when they need you. Whether they’re in their car or sitting on their couch, you have access to them and can encourage them to engage with you literally at any time, anywhere they are.

They Attract a Younger Audience – While older people use mobile devices too, younger people are using them almost exclusively over desktop technology. Therefore, if you want to keep up with this generation today and tomorrow as they age, you’ll need to stay on the cutting edge of mobile technology.

They’re Easy to Create – You can use software like to build your app in minutes, relatively inexpensively, or you can hire a coder using one of the job sites like There is no reason to avoid creating one, as the cost to entry is relatively low today.

Creating an iPhone or Android app can affect your business in a positive way, increase brand awareness, improve customer engagement, and bring your business into the modern age.  The sooner you do it, the sooner your business will grow.

8 Effective Steps to Writing Compelling Copy

compelling copyCopy refers to words used on web pages, ads, promotional materials, etc. to sell your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers.  Compelling copy convinces your audience to take the action that you want them to take using techniques that help lead the audience gently toward conversions. Copy writing is a skill that can be learned. It just takes practice, patience, and testing to get it right.  Using the following tips will get you there faster.

Essential Steps for Writing Compelling Copy

Step #1:  Start Simple – Your first pass through whatever you’re writing should be simple. Just get the information down without any embellishments. Write down what you want to impart to your audience. Tell them what you have for them, what it’s going to do for them, who you are, and what they need to do next.

Step #2:  Define Who You Are – Now, go back to the section in the copy that talks about who you are; usually you want to get this over with very quickly because you want to focus more on the audience than on yourself. But, your audience is going to want you to answer the question, “Who the heck are you to recommend this to me?” Giving your background, telling your why, and explaining how you came up with the idea is important to help you relate to your audience.

Step #3:  Add in a Story – You’ve told your story; now you want to tell their story by providing case studies, examples, and more to tie it all together. If you don’t yet have specific case studies of someone succeeding using your product, you can be more creative by finding more general examples of people who succeeded without giving up, then relate that idea to your product. When you do have some specific stories to share, add them in later.  A compelling copy inspires others to take action based on success stories.

Step #4:  Add Facts, Figures, and Stats – Now go in and fill in some facts to back up every bit of your assertions you’ve made in the copy so far. Your audience will enjoy reading some stats and facts because it’ll make it easier for them to believe the things that you say your product will accomplish. When your audience sees details with numbers, it will help them visualize the solution much better.

Step #5 Make It Personal – Now you want to go back into the copy and add in language to make everything a lot more personal. Break grammar rules and use personal pronouns like “you,” “our,” and “we.” Avoid using the word “I” other than when you are telling your own particular story. You want to draw the people into the story thinking of themselves and visualizing how your solution will help them.

Step #6 Bring the Dream – Now go back through the copy and add in some dream words and imagery to really let your audience feel the emotions you want them to feel with your choice of words. For example, “close your eyes and imagine yourself” or “Six months from now you’ll either be 50 pounds lighter or not – it’s up to you.”

Step #7 Get Endorsements – If there is a mover and shaker that your audience values and admires, and you can get them to endorse your product, that’s a great thing to accomplish and will help your audience make a choice. You can also get endorsements from people who are just like those in your audience by offering advanced copies of your product to them.

Step #8 Make It Beautiful – After you’ve perfected everything, go back in and make it look beautiful. Add the right fonts, the right colors, and the right images. Check it for errors, layout, and test it on many different devices as well as browser choices to make sure the imagery is appealing no matter where it is viewed.

Writing compelling copy is an important skill to master if you want to create high-converting sales pages, advertisements, and information that leads your audience to make the choices you want them to make.

Why You Must Use Responsive Design for Your Website

responsive designSo what is responsive design for a website, and why is it so important?  Small business owners want to have a website that gets results for them, attracts prospects, brings in leads, and converts visitors. But, like most things with technology, there are always changes taking place. It’s important to keep abreast of these issues, even if you’re not a web designer, and that’s where responsive website design comes in.

What Should You Keep in Mind When Thinking About Responsive Design for Your Website?

Usability – A responsively designed website will be easier to use for the visitors than one that isn’t. A responsive design is clean, has usable menu options, and uses all the technology available for one-click calls, one-click emails, and more. A website optimized for mobile will work better than others because that’s where most people will use it!

Mobile Web Growth – Mobile internet has grown by over 400% in the last two years and is going to continue to grow. However, it’s not going to replace other types of devices. In fact, people are becoming multi-device users. They use their phones, their tablets, and their PCs interchangeably.

SEO – Having a responsive design for your website is one of the best things you can do for your search engine optimization. The reason is that most search engines give a higher return of responsive sites as results in searches. Also, responsive websites are easier to use and simply work better.

Avoid Flash – It’s important to be careful about using Flash on your desktop version of your website, but you should never use it if you want your website to be responsible. When you embed videos in your website, this can be an issue. Be sure to use a plugin that enables you to deliver the video to both mobile users and desktop users.

Stop Using Pop-Ups – It’s true that they do work great to convert on your desktop. But, you need to ensure that you set them up not to try to deliver to a mobile device, because they simply don’t work on mobile devices.

Consider the Fingers – Remember that people using mobile devices are typically using their finger to click their choices. Design buttons and drop downs with that in mind, giving plenty of finger room and differentiation between choices.

Create Optimized Page Titles – Even on mobile, each page needs a good page title. You want to avoid titles that are drawn out and confusing. Use keywords in the titles, and keep them short when possible.

Optimize Meta Descriptions – Meta descriptions for mobile need to be short; in fact keep it to 120 characters or less. This will ensure that Google and other search engines are getting the most information in the best way.

If you want more visitors and repeat visitors, it’s important to keep these things on your radar when you are thinking about design. Even if you’re not technically a web designer, you’ll need to stay informed about what works best for your prospects and visitors. You can hire a good web designer, or you can simply choose to use the right self-hosted WordPress themes.  Either way you decide, if you want responses, make it responsive!

How Can Market Segmentation Help You?

market segmentationIf you want to market and advertise effectively with your business, it is crucial that you learn about market segmentation. So what is it?  Simply put, it is identifying the main market for your products and services and narrowing down the market further into groups. This is has great value in helping to target your marketing efforts and get results!

How you categorize your audience varies based on whether you are a business-to-business marketer or a business-to-consumer marketer. The more you can learn about your market, the better. Some types of segmentation are actually determined by the market, such as behavioral segmentation.  As an example of this, consider the following:

Your prospect visits your website and sees a sign-up form to receive an important checklist that will help them accomplish an important goal. The prospect gives you his/her email address; your autoresponder sends them to the download page for the free checklist.  Now, the lead is on your email list. They have converted and have moved from cold to warm in terms of marketing. They have shown interest and given permission to you to send them information about your products and services.

Based on the fact that they downloaded your targeted checklist, you know something about them that you didn’t know before. You can now send planned autoresponder messages based on that download. You can follow up with them to find out how well the checklist worked. You can send tips about how to use the checklist. You can up-sell a paid product or service that is related to the checklist.  This shows how market segmentation based upon a prospect’s behavior can really help your future marketing efforts with clients who exhibit the same behaviors!

Other Forms of Market Segmentation:

In addition to behavioral segmentation, there are several other ways that you can categorize prospects for marketing purposes.  Othr areas of market segmentation include:

  • Demographics
  • Lifestyle
  • Life stage
  • Household
  • Preferences
  • Motivation
  • Industry
  • Purchases

All of these may not work for your particular business, or there may be even more, depending on the type of business that you have, whether you sell physical or digital products, and whether your business is product-based or service-based. All of these factors play into how you use segmentation, and how you perform it.

Tools to Help with Market Segmentation

No matter how big or small your business is, there are certain tools to help you to make this process more streamlined. Some of those tools include:

Active Campaign – You can use this or any similar marketing automation tool to do the research and crunch the numbers within its analytics. This gives you the ability to move people to different lists based on their behavior and where they sign up.

Lead Pages – This is landing page software that keeps stats and helps you automate the process of list building. List building is a great way to build your audience, and it is also a good way to segment the information you’re sending.

Google Analytics – Using this software on your website will enable you to find out, even before you build a list, what types of people are coming to your website to get the information you’re putting out there. If it’s not the type of people you’re expecting, you may need to adjust the type of content you’re publishing.

The more information that you can collect, the easier it will be to segment your market. With that information, you can define each audience within your market so that you can meet their needs more effectively. This will help you to target your marketing efforts which will help you to grow your business!

Make Your Landing Page More Targeted

landing pageWhen you send an email marketing message to your audience, you want them to click through to a landing page that is promoting something. There are a couple of ways you can do this. One is to have subscribers click straight to a buy page, and another is to have them first click to a sales page that helps further convince the reader to buy what you’re selling.

You can create very targeted and specific landing pages for each email marketing message that you send.  This can be made easier by using software like or These tools help you to quickly and expertly create pages that convert. Not only that – if you create special pages for each email message, you’ll be able to to track some key data from your email marketing efforts by watching which types of email messages are working best for your marketing efforts.

Targeted Landing Pages Should:

Answer Any Concerns of Your Audience – If your audience has any concerns about the solutions they need, then you should be able to address and answer those in the landing page.

Provide a Good Headline -– When you create landing pages that are directly targeted to specific visitors, you can create compelling headlines that mean something to that particular visitor.

Use Known High Converting Designs – When you use well-known landing page software, you can take advantage of using templates that are proven to work without having to reinvent the wheel.

Not Have Distractions – Landing pages should only have one column to avoid distractions for the audience. You want them to read the information that you want them to read, then act on it. If you have too much on the page, they won’t do what you that if they are distracted by the other things on the page.

Have a Single Call to Action – Your CTA is very important, so it should get the special treatment it deserves by being the only CTA on the page. That way there is no way your visitors won’t know what they are supposed to do.

Keep the Language Straightforward – Use clear, concise language in your landing page in order to not blow smoke, or give the sense that you are tricking your reader in any way.

Load Quickly – You want your website to load quickly and not get hung up. This is very important, because if it loads slowly, people will not wait.

Avoid Too Many Images – Images will slow down the page, and while they do help get your point across, too many images will distract.

Use Video When Appropriate – A video of you explaining your offer is a great way to make a landing page that is welcoming to your audience.

Avoid Duplicate Content – Landing pages should have unique content on them. If you clone one landing page to make a different one for your audience, be sure to change the language and make it unique.

Don’t waste your email marketing messages by sending them to boring, unfocused landing pages. Be sure to make it special, focused, targeted, and relevant to your audience.  When you do, you will see many more conversions for your efforts.

Content is King: The Importance of Content Marketing

If you want to be a success at digital marketing, you have to wrap your head around the fact that content will always be king.  From cave paintings to John Deer and even Jell-O, content marketing has been around for literally thousands of years. Anytime someone wanted to get the information out about anything, they could turn to someone who provided great content to help. Cookbooks are a great example of how this strategy was implemented even before he internet was around.  If a cookbook listed a particular brand of item in it, then that’s what people would buy.

Today, content marketing is especially important because it’s how you get people to visit your website. It’s also how you can teach people about the issues that are important to your audience, and hopefully turn that audience into a customer who sees you as an expert on the topic.  So what is content?  The following are some types of content broken down into how that content is used.

Types of Content Used in Content Marketing

Digital Search Content – All content is fodder for search engine traffic. Search engines use the information on your blogs, websites, and social media to send customers your way. They do this with the terms used within the content or in the “alt” descriptions.

Social Media Content – Everything you put on social media is content. It doesn’t matter if it’s a meme, an image, words, a video, or something else; it is considered content. When you realize all that content marketing encompasses, you quickly realize that yes, it is very important. It’s not just a blog post or text; it’s everything.


Blogs – These need to go out on a regular basis to help your visitors find your website. You can also include original guest blog posts sometimes to bring other audiences to you.

Newsletters – These can be sent via email on a regular basis to keep your subscribers engaged and active.

Magazines – Today, you can create your own online magazine to help keep your audience informed.

Podcasts – This is another way to put out information without having to type it. Instead, you can record your thoughts and upload them to be listened to later.

Videos – YouTube is a great example of the power of video to get the word out about anything and teach others something that requires visuals.

White Papers – These are long research documents that often compare and contrast the solutions to a problem discussed in depth. They are great for educating a wide audience without overtly advertising your solution.

EBooks – Using books to build your expertise is a great way to teach an audience about something that requires a lot of information. Today publishing on Kindle is simple and free.

Online Presentations – You can post PowerPoint slides on and other presentation-sharing sites as another way to keep your audience informed.

Webinars – These are growing in popularity due to their live nature and the way the audience can interact with the hosts.  Webinars are a very effective form of content because it offers direct access to you in a convenient way.

Infographics – Often used on social media, infographics are a great way to help your audience picture important data visually.  It makes a lot of information easy to understand.

Games – If you can create an online game that teaches or markets your offerings to your audience, then you will have some really awesome content that invites high engagement and gets results.

Branded Tools – Whether it’s a diet app, a WordPress plugin, or something else, creating a tool that your audience can use daily (even if it’s an old-fashioned calendar) provides the type of content that will remind them that you’re there and bring them back to you often.

As you can see, there are so many different types of content.  Anything you do to market your business and inform people about your solutions and interact with people is actually content. That’s why content is king. Content is the most important asset you own when it comes to digital marketing.

Making YouTube Videos Make Money

making youtube videosEveryone seems to love YouTube.  But one thing that is really awesome about it is that you can actually earn money by making YouTube videos. There are several different ways to accomplish this.  You can earn money via views and advertisements, but you can also earn by subscribers buying your offerings. It’s a wonderful way to make a living, and it’s possible for almost anyone who is in the right niche and is willing to make regular videos.  In order to monetize your videos, you have to be strategic about how you choose to go about it.

Making YouTube Videos Work for You

Ads –- Joining the ad network is simple with YouTube. You just turn it on or off, and then they approve you. You will need to enter in your social security number or tax ID number to collect any money from your ads. They have a choice of display ads, overlay ads, sponsored cards, and skippable video ads. It is highly recommended to allow your audience to skip the ads if they desire.  Giving them that choice will actually work better for you because viewers prefer choice.  How interesting you make it determines whether or not they will actually skip it.

Affiliate Sales -– You can also put links to any products you talk about in the video. Place them under the video in the description box. During the video, at some point just point your audience to the description box for more information and affiliate links to the products. You do need to reveal that you’ll earn a percentage of sales and thank them for it.

Merchandise Sales – If you have a t-shirt, mug, or other types of merchandise that you want to promote, you can also link to it in the description box. Be sure to show them what the merchandise looks like and tell them any details they need to know, such as whether sizing is accurate or not.

EBooks – If you write a book, you can promote it on your YouTube channel by mentioning it at the end of each video and putting a link in the description box. You can even make a special video just for the book trailer to let people know that it’’s published and where they can buy it.

Exclusive Content – You can make some content hidden on YouTube,   You can then create a link to it from your website that is behind a pay wall. This will make some videos only viewable through the right link, thus creating a membership for exclusive content, which would create another income stream.

Donate Button – You can also add a donate button to your YouTube channel via PayPal. Be sure to mention to your audience that they can support you via the donate button and tell them how they can do it. Even though many people can use technology,  not everyone understands how technology actually works.

Sponsorships – If you have been making YouTube videos long enough to have a large subscriber base and viewership, some companies will contact you for sponsorships. The way that works is they may give you free merchandise, plus a fee to wear or use their product on your channel. You may need to say something like “sponsored by …” in your videos to live up to your end of the bargain.

Paid Product Placement – When your channel is super busy and has an audience that is niche-specific, you may be asked if you’re  interested in paid product placement. This means that you take money to use the product and mention it in your video. Again, you must reveal when you have been paid.

Earning money on YouTube and via YouTube is something that you can do rather quickly if you’ve chosen the right niche for you, and if you’re willing to put in the work it takes to build up your channel. Making YouTube videos can lead to making a lot of money if you follow the right steps.  If you’re curious about any YouTube channel and how much people may be making on their channel.

How to Create Targeted Email Messages

targeted email messagesIt is so important that the messages you send to people who are in your database are targeted email messages. Why is it so important? So many people who sign up to get email marketing messages end up regretting that they did. They end up feeling like all they get is spam and even get to the point that they eventually stop opening the emails.  When they finally do open them, it’s only to unsubscribe. Here’s how to stop this happening to your messages.

Tips for Creating Targeted Email Messages

Study Your Audience – Never think that you know enough about your audience. You’ll need to know as much as you can know about them. If you really want to send targeted email messages to your audience, you have to know them!  Send surveys, study the particular demographic and get to know them as fully as you can so that you can better develop messages that mean something to your audience.

Segment Your Audience –- It helps if you niche down the audience into different segments to assist with writing more targeted messages. You can segment by behavior and demographics. The more niched down your segments are, the easier it will be to craft the messages, and the more targeted email messages will be to that particular group of people.

Ask the Audience What They Need – Use your email list to ask the audience directly what they need from you to make them open your emails. When you give them a say in that, they will feel more connected to you, and it will be easier to write messages because you will be sure of what they really want.

Watch and Engage with Your Audience on Social Media – Observe the interactions your audience have on social media. Watch their conversations, notice their questions, and try to give them what they need based on that interaction. Any single question can turn into a blog post, an email message, or even an information product.  Respond to them as well, because targeted email messages can also come from their responses to what you post!

Personalize Each Message with Names The software that you use to send out autoresponder messages comes with personalization features. If you get your audience to fill out their information and provide names as well as email addresses, then use it. Studies show that personalization gets more conversions.  The more connected they feel to you, the less likely they will end up dropping you. Also, instead of a business name or a cute name as the return address, use your own personal name. It will make the audience feel even more connected and trusting of you.  In addition to names, also use personal pronouns so they really feel like you are talking directly to them in your message.

Email marketing messages are important to help guide your audience to make smart purchases for themselves. Don’t be shy about sharing the benefits and the awesomeness of your products and services.  Just make sure you are hitting the target!

How Not to Annoy Your Audience – the Key to Effective Email Marketing

email marketingEmail marketing might not be as easy as it sounds.  Once you get someone on your email list, it’s important to keep them there, and keep them happy. If you send them misleading messages, too many messages, or the wrong type of messages, they’ll leave the list, and they might even report you for spam.  If your messages become an annoyance, people won’t care what you have to say or offer.  There are really good ways to avoid annoying your audience, and all it takes is being very aware of these factors in your messages. Its all has to do with the frequency and type of emails that you choose to send them.

Tips to To Make Your Email Marketing Work:

Don’t Use Clickbait Subject Lines –- Create subject lines that really mean something to your audience. Instead of trying to trick people into clicking, make the subject line be something that meets a need or serves a purpose to them. Misleading subject lines don’t work and just make readers upset. Instead, use subject lines that actually represent what you’ll be saying in the email message.

Don’t Send Too Many Email Messages – If your email marketing frequency is too much, you’ll just irritate your audience. They’ll feel as if you’re sending them spam and you don’t want that. Each email message needs to have a purpose, and it has to provide something authentic and useful to your audience.

Don’t Ignore Them for Months – On the other hand, if your email marketing isn’t providing contact regularly, that won’t work either.  You don’t want to ignore your subscribers for too long. They’ll forget that you exist, and, once again, they may end up thinking that your information is spam. You want to find a happy medium between too many emails and not enough.

Provide Great Value to Them, Not Just Offers – Sometimes you need to send emails that are simply informational in nature. Let them know about a new blog post, or tell them something interesting. Ask for their opinion about something.  Anything that communicates to them that they are important to you, and that you will provide great information to them, not just sell to them.

Keep Your Email Offers Simple – When you do send a promotional email, it’s important not to send too many offers in one email. You want to give them a clear choice of how to act and not confuse the issues by overwhelming them with options.

Grammar COUNTS, Even in Emails – Good grammar is as important in email marketing as it is in a blog post or any other publication.  Even in email messages, the grammar you use is communicates your competence and attention to detail.  It says that your standard of quality and excellence is something you value, even in your personal communication. You don’t have to use perfect English teacher grammar, but you do need to avoid obvious oversights that give the impression that you don’t check your work.

Keep Your Emails Brief –- Many times people are reading emails on their smartphones or other mobile devices. Reading a long, drawn-out email can be draining on the eyes and mind, and hard to read on a phone. Short, sweet, and to the point is best when it comes to email messages.

Don’t Forget to Check the Links -– When you send the test message to yourself, take the time to click through to the links to ensure that they work as you expect. Broken links can destroy a marketing campaign, forcing you to resend messages.

Preview Your Emails – Finally, remember to preview your emails before they go out.  Send a test email to yourself.  Does it look right visually, especially in terms of any graphics?  Does it look as good on a mobile device as is does on a desktop?  Many people use smartphones to check emails, so making sure it looks good on a smartphone is a MUST.

Email marketing is an essential piece of your marketing strategy, but be mindful of these tips when composing your emails.  It can mean the difference between, “Hey I love this…it’s good stuff!” and being unsubscribed and reported as SPAM.


Why Your Website is Your Best Digital Asset

websiteNo matter what people think, the website is still your most important digital asset when it comes to digital marketing. In fact, it is the center of your entire online marketing endeavor. Everything you do should seek to send people straight back to your site, and then on to an email list.

So Why is Your Website So Important?

1. Social Media Can Be Gone Tomorrow – It’s not likely, but any one social media account could change drastically when you wake up in the morning. It can go from free to paid, it can also change the rules, and so much more can happen. All the hard work you put into building up that social media network with content and engagement could be all for nothing tomorrow.  Social media marketing has great value to you as a business owner, but it cannot take the place of a website.

2. You Own It – If you have a self-hosted website (whether it’s built with WordPress platform or another builder), as long as it’s self-hosted on a server you rent, you can move it and use it how you want to without interference or worry from someone else telling you what to do. Even if you lose all social media accounts tomorrow, your website will still be there.

3. It’s a Destination – You’re really expected to have a website today if you have a business. If you send people to a Facebook page instead, they will not see it in the same way as they do a real website that represents your business, and only your business, without distraction. You can use the website to direct people to other media, but your website is first and foremost your storefront.

4. Everything Leads Back to It – Everything you put out there on the web, on social media, in brochures, on your business card, books, games, apps, guest blog posts, bookmarks, and other marketing collateral all lead right to your website because that will never change. Your website will always be your website.  It’s the one constant in a marketing world with many moving parts.

5. You Control It – When you own something, you control it. You can update it, change it, move it, and do whatever you want with it. When you use builders like GoDaddy, Website Builder, or native builders that can’t be moved, you’re trapped in that space, and rebuilding is harder to do. You can have as many features, email addresses, sales pages, and anything else you want to use if you control it, and it’s not hard to do.

6. They’re Inexpensive – Having your own website is not expensive. You can buy a domain name for less than 15 dollars a year, and hosting can cost less than 10 dollars a month. The only expense left is having someone build your site if you don’t want to do it yourself. But, with self-hosted WordPress, you can easily find someone for less than 1000 dollars to build it, or you can even pick a theme and give it a go on your own. It’s not  that hard – so at least give it a try. (Hint: If you can use one of the native builders, you can use self-hosted WordPress.)

7. It’s Your Brand – When you own your own website, you can brand it how you want to. You don’t have to leave any “built by” notes up, or notifications about your hosting company, or anything. You own it, which means that  it carries your branding. It’s really that simple.

8. Customers Judge You – If you don’t own your own website and use a builder, or if you try to pass off a social media site as your destination, people will judge you. They won’t view you as a serious business owner, and they will not want to work with you. Instead, put your efforts into creating the best website you can within your budget, and customers will respect you as a business owner.

Owning your own website in order to market digitally to your clients is imperative in today’s online marketing world. Without it, you’ll be wasting a lot of time and money on building up someone else’s empire. Why not build your own?