If you’re like most internet marketers, you’re always looking for a way to improve your sales. And the first way you seek to do that is by improving your sales funnel to make it more effective. With this in mind, here are some secrets you can learn to improve your funnel and boost sales right now. By following these guidelines and using these few tips, you will improve sales and see immediate growth in your business!
Sales Funnel Secrets
Personalization – One-size-fits-all sales funnels are outdated. Today, the technology exists to help make your audience feel special by creating funnels that are personalized for each visitor or each unique audience depending on where they’re visiting from. For example, if you are guest posting to drive traffic, you want a special sales page for visitors who come from these guests posts.
Better Images – There are all kinds of images you can use in your sales pages today, such as still images with inter-laid GIF images inside, creating movement in the picture that draws the eye to a different area of the sales page. You can also create a sales page that uses a different image each time a particular person visits the page. Finally, if you have a product, take a 360-degree image of the item so your audience can interact with it and see it from all sides.
Dynamic Pricing – This is a relatively new concept online but not anything new in reality. This type of pricing often exists with real-estate or apartment rentals. The price is based on how well the item is selling and how much inventory you have. It’ll go up and down once it’s set up based on that criterion.
Awesome CTA Buttons – Take a look at some ads online and see if you can find the CTA button. If you can’t find it, that is a problem. While many of us know that there is something to click somewhere, many people will not click unless they feel invited. Invite them with a big, juicy button with an explicit call to action.
Coupons – You can offer incentives and coupons via your sales page either by practice or exception. For example, if someone clicks away from the page, you could offer a pop-up that gives a coupon code if they stay on the page. Or, you can automatically offer a coupon code to any first-time visitors.
Up-sells – Getting buyers to increase their checkout volume is a great way to boost sales. Offering up-sells at the time of buying, such as a professional version of the product you’re selling or a more complete version, is a great way to increase the size of the order.
Down-sells – Sometimes you may have a very expensive product on the sales page, and the target clicks away, maybe due to the expensive price. You can offer them a less expensive version or an opportunity to pay less by doing something such as sharing or commenting, and they’ll likely take it.
Cross-Sells – At checkout, you can offer companion products at a discount if they buy right now with their first purchase. This is another great way to boost sales without having to do much work.
You may already be using some of these features in your sales funnels, but if you’re not, try them out. Add one of these features to your funnel and test it out to see if it gets higher sales or not. Using this process when you market – Discover, implement, test and repeat – will help you to find the elements that will work the best for your sales funnel and yield the most sales for your business!