Top 10 Business Lead Generation Tips [Infographic]

The challenge of getting people who may not know of your product or service (and in some cases don’t even care about it) to become interested is often shrouded in a degree of mystery. We have put together a great list of 10 lead generation tips, but they are extremely actionable as well.

 

Lead Generation Tips

 

Here are the 10 Lead Generation tips again (written out):

  1. Do Your Research – Before you even attempt to generate new leads online, do your research to get specific details on your target audience. Who are they? What are they searching for online? How are they conducting these searches? This will help you create an effective keyword strategy to capture these leads.
  2. Use Paid Online Advertising – Pay-per-click online ads are a great way to drive highly-targeted traffic to your website quicker than SEO. With a set monthly budget and some solid keywords, you can capture specific leads who are looking for your exact products or services in the area.
  3. Connect with Prospects on Social Media – More and more people are using social media to interact with local businesses in their area. If your target audience is spending time on sites such as Facebook, Twitter, or LinkedIn, set up profiles on these sites and start capturing these leads.
  4. Build a Targeted Email List – Inviting your target audience to subscribe to your email list is one of the easiest ways to generate new leads. Give away something of value in exchange for their email addresses so you can easily follow-up with them; this is a great way to build relationships so they can get to know you better.
  5. Improve Search Engine Visibility (SEO) – Most consumers go to the search engines to look for local products and services. Your website needs to show up high in the results in order to capture these hot leads who are actively searching for what you offer.
  6. Optimize Your Local Listings – Local listings, such as Google My Business, Yahoo Local, and Bing Local were created specifically to connect local businesses with local consumers. Make sure your listings are complete and optimized so they come up higher in the search results.
  7. Educate, Inform, & Solve Problems – Many people scour the web for answers to their problems and concerns. As a result, many of them end up doing business with companies that have published great content that helped them out. Implement methods, such as blogging, to consistently publish this type of “lead-pulling” content.
  8. Enhance Your Site for Conversions – Getting traffic to your site is just the beginning. The icing on the cake is converting this traffic into new solid leads. Make sure your site is equipped to keep visitors longer, as well as motivate them to take action. Good content, videos, images, and strong calls-to-action all pay an important role in boosting conversions.
  9. Consider Paying for Leads – SEO takes time to get results and pay-per-click can be expensive for some markets. But working with a high-quality lead source can definitely help you connect with more qualified leads. This method is powerful in expanding your reach and seeing a rewarding ROI.
  10. Follow-Up with Your Leads – Whichever method you choose to generate new leads for your business, be sure to keep the lines of communication flowing with them so you can convert them into brand new paying customers. Otherwise, all of your efforts will simply be a waste of time and money.

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How to Create a USP(Unique Selling Proposition) That Works

Your unique selling proposition (USP) explains to you and your audience why your products and/or services are preferable over someone else’s products or services. Figuring out and writing down your USP is an important part of helping you develop a profitable business.

To be able to create a working USP you’ll need to:

* Understand Your Target Audience – Who exactly are they and what problems do they have that you can solve?

* Get to Know Your Competition – How is your competition serving your audience?

* Know How Your Product Provides Value – How does your product provide value and solve problems for your audience?

* Know Why You Created It – Why are you the one who should create the product service that really works?

Researching each of the four points above will help you gather the information that you’ll need to write your USP. Using the information collected above, you’ll want to write your USP in a concise, creative way that connects you to your market and explains how you solve their problems and fill their needs differently from your competition, in a way that resonates with your customer.

To write your USP answer the following questions:

* Product Name – Write down what you want to name the product.

* Description of Product – Describe your product succinctly.

* How Product Works – Explain how the product works.

* How Product Is Different – Tell your audience how your product is different.

* Why You Created the Product – Explain why you created the product or service.

* Why They Should Buy It – Tell your audience which problems the product solves.

* Explain the Guarantee – This is where you tell them they’ll get their money back, or somehow show them that trying your product or service is risk free.

To develop your USP, answering these questions will tell your customers (and anyone involved with your business) what you do, why you do it, and why someone should buy from you. That’s what the USP does. What makes it work is that it’s something you and your entire organization can look to when creating new products, services, or marketing for the products and services.

You need to be able to describe the unique benefit to your clients if they purchase your products and services. But, having a clear USP isn’t just beneficial to them – it’s beneficial for you and your organization too because you need something to focus on to keep your marketing messages on track.

The other way to make your USP work well is to have it be short and concise. After you collect all the information and answers, you’ll use it to write your USP. But you will narrow it down immensely. Your entire USP should not be more than a short paragraph of about 50 words or less that you can easily use. Sometimes your USP can become your slogan. Think of some famous slogans. If they answer who, why, how, what, when, where and make a guarantee, then it’s their USP. Think: “The chocolate melts in your mouth, not in your hand.”

Of course, you can use your USP to create an entire story that you can put on your about page to answer questions your audience has and expand on your short USP.