Dare To Be Different [Strategix Video Tip]

In today’s marketplace it is essential not differentiate yourself from all the other businesses out there. It isn’t enough to say you have better customer service etc. So how do you stand out in a crowded marketplace? Take a look at this video tip for a few new ideas.

Promote It – How to Setup Your Lead Generation Funnel – Part 5 – Strategix Video Tip

The final installment in the series n building a lead generation funnel. The focus now turns to promoting your offer and driving traffic to your website to opt-in. While there are many great paid methods to do this like: Facebook, Twitter, LinkedIn, and YouTube ads, plus Adwords Campaigns, we focus on 5 free ways to generate traffic to your offer.

Please add your comments below on what yo have experienced in building your funnel or even any questions you may have.

How to Create Videos That Convert – “How To” Series #2

video conversion tipsCreating videos that make good sales is an art form. You need to be able to craft a video that looks great, sounds great, and also gets the message across to the viewer to take further action. It’s a balancing act between giving too much information and not enough information. In addition, it matters where the video is going to be placed. If it’s on a sales page, it can be much more directly sales oriented than if it’s being placed on YouTube, for example. To ensure that you create converting videos there are some best practices to consider.

10 Tips for Creating Videos that Convert!

1. Use the Right Tools – There are many tools you will need to create good videos including editing software, presentation software, a good microphone, a good camera, and potentially a green screen or other technology and tools to help you produce the most professional video that you can.

2. Never Forget Your Call to Action – If you want your viewers to take an action after viewing, you’re going to have to tell them what to do. You can also insert, with the right software, clickable links right on the screen to take them to a sales page or other information, making the video interactive.

3. Know Who Your Audience Is – Like with any other content that you produce, don’t suddenly change the subject matter just because you changed the format. Your audience is still the same, so create videos for that audience and stay on track even though it’s a new form of content.

4. Edit Your Videos – Don’t just spend five minutes making a video then upload it to YouTube and expect something to happen. You need to create as professional quality videos as you can afford to produce. While you don’t have to be perfect, you should get better as you go along.

5. Keep It Short – Don’t make long videos as your audience will lose interest. More than 3 or 4 minutes may be too long, but definitely not longer than 10 minutes on harder to grasp information.

6. Stick to One Topic – One way to ensure that you keep your videos a good length is to pay attention to getting off topic. Each video should cover one aspect of a topic, and not seek to be an overview but rather just one little portion of a topic covering one thing at a time.

7. Use Visual Cues – A good way to enhance your videos is to use some sort of visual cues within the video to make it interesting. Don’t just tape yourself talking into the camera. Use something visual that gives your audience something to help them learn the concept you’re trying to teach.

8. Add Music and Sound Effects – In addition to nice visual cues, adding audio besides your voice with music and other sound effects can also help you retain interest of your audience. If you want them to remember a specific point, highlight it with effects.

9. Write a Script – You don’t want to sound like a robot, but you do want to ensure that you cover each point, so write an outline, if not a script, to help you cover each point that you need to cover.

10. Practice Makes Perfect – Give yourself a few practice sessions so that you can get used to how you sound, look, and feel doing video. Remember that you can make several takes, and you can edit the best takes for each section together with your editing software.

Also, remember that not all content is good for video. If your content doesn’t need visual cues to get the message across, you may not want to spend the extra time necessary to make a video for that particular content. Find content to present in video form that is most easily explained with examples and video instead of just with text.

How to Use Video Marketing to Generate New Leads – “How To” Series #1

video-marketingAccording to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty amazing. When you consider putting resources behind video in your business, you will need to think about the value as you set your budget for video. Creating well-made videos takes a little more time, but you’ll garner the benefits if you do it right. If you’re wondering how you can use video for marketing your business, here are a few ideas.

10 Ways to Use Video Marketing  to Generate New Leads

1. Make Sales Page Videos to Improve Conversions – Video sales pages have been shown to have a high level of conversion. Some estimates put the conversation rate 46 percent above typical text-based sales pages. However, when it comes to video sales pages, quality matters a great deal. Don’t skimp.

2. Develop Demonstration Videos for Hard Concepts – If you have a concept that is hard to understand or explain in words, such as rolling the perfect sushi roll, then a video is the perfect medium to use to demonstrate your concept. Be sure not to skip steps, and explain concepts as you move along in your video.

3. Create Educational Videos about Your Topic – Outside of demo videos you can also create really good educational videos about a topic. Just pick a topic and one serious point to cover for the video. By explaining a topic carefully and thoroughly with video, your audience will come away with fewer questions and a lot more knowledge.

4. Tell Your Story in Picture Form – You can use video to create a wonderful “About Page” for your blog or website. Let the people know who you are, what your values are and how your business fits into your overall value proposition.

5. Use Explainer Videos for Hard Concepts – Have you seen explainer videos before, with the hand drawing out the examples? Well, it’s a proven fact that the mind remembers better when you engage as many of the senses as you can. By providing voice and a clear picture of what is being said, you will improve retention.

6. Capture the Importance of Your Product or Service – Sometimes it can be hard to show how big or how important your product or service is with only text and even still images. A video is a great way to show your potential audience everything you can about your products and services.

7. Collect Testimonial Videos by Having a Contest – A really great use of video for your business is to collect testimonials in video. You can do this by having a contest inviting people to enter by telling what they love most about your product or service. Further, have them invite others to “like”, “share” and vote on their favorite video.

8. Create Videos of Your Google Roundtables – Google enables you to create Roundtables and Hangouts and record them. This is a great way to kill two birds with one stone. On the one hand have a live event, on the other repurpose the video for use later. With a little editing, it can even be sold inside of other products.

9. Create a Vlog – Video doesn’t have to be fancy to get views and convert. You can use video much like you do a blog, but beware that you need to try to give a professional view of yourself and your business based on who your audience is and what they expect.

10. Turn Your PowerPoints into Video – You can also add voice and music and even your picture within a video of your PowerPoint slides to make them much more interesting. It’s an easy way to break into the video marketing world.

Using video to create more sales, garner more interest and even perhaps to “go viral” can be fun and profitable. Get started if you want to see your sales explode.

Show ‘Em – How to Setup Your Lead Generation Funnel – Part 4 – Strategix Video Tip

This is the fourth of a five-part series on building a lead generation funnel using your website. The focus of this video is on showing your prospects exactly what yo want them to see. All too often we hide the good stuff away on our website and people have to hunt for it (if they even go looking at all). I recommend 3 ways you can add this to your site if you have a WordPress site, a non-WordPress site or not site at all.

[Tweet “Learn how to build a lead generation funnel on your website. #leadgen”]

Land ‘Em – How to Setup Your Lead Generation Funnel – Part 3 – Strategix Video Tip

This video is the  third in a series of videos designed to help you create your own lead generation funnel system. This video focuses on getting the email drip series setup and the landing page installed.

[Tweet “Build your own “Lead Generation Funnel System”. #leadgeneration #marketingfunnel”]

How To Grow Your Business Using Content Marketing Infographic

Let’s imagine that your business is a tree.

It needs solid roots to keep it stable. So, you must invest in reliable hosting and infrastructure that can support the traffic your website is going to get.

The trunk is your website. You want to make it strong and filled with high quality content so your visitors have a reason to come back to it and share it across social media.

Branches are the crown of the tree. They represent various social media platforms where you can share your content.

Every great conversation begins with listening and this couldn’t be more true about social media. It’s not about you or your product. It’s about how you benefit your customers, how you enrich them and make your customers’ lives easier. Organize a webinar, offer an email course, host a Facebook party! Be creative and enjoy this content marketing infographic!

Dendrite Park Content Marketing
Courtesy of: Dendrite Park

Write the Book – How to Setup Your Lead Generation Funnel – Part 1 – Strategix Video Tip

This is the first video in a 5-part series on setting up a lead generation funnel on your website. The goal is to attract people who ae interested in what you do to offer their name and email address to you in exchange for valuable information you possess. Watch the video as we explain how to “Write the Book”.

[Tweet “Setup your lead gen funnel – part 1”]


10 Lead Nurturing Tips

A lead is someone who has in some way expressed interest in something you have to offer to sale. If you put everything in a funnel with the wide side up, it would look like this:

Leads > Prospects > Customers

You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead your goal is to qualify them, turning them into a real prospect and then converting the prospect into a customer.

In order to do that, you need to nurture your leads from day one. There are many ways to do this, start with these: ten most important ways to nurture leads and work from there.

Ten most important ways to nurture leads and work from there.

1. Start with a Goal – Do you want to increase sales, educate prospects, get people to download your free trial, or do you want to accomplish something else? It’s important to know what your intentions are from the start so that you can design your lead nurturing campaign to fit in with the goal.

2. Edit, Edit, Edit – Every bit of content that you want to be consumed by your leads needs to be edited for grammar, clarity, and format. You want the information you send them free to represent the type of products and services you offer. If you make silly mistakes, they will notice and yes, they will judge you for it.

3. Outsource – If you are unsure about how to set up a lead nurturing campaign, seek out the help of a professional. There are many professionals that can take a look at your goals and help guide you through the process of what type of information you should push out to your leads.

4. Remember the Drip – Don’t send everything all at once to your leads. Instead, practice the drip system of sending just a little bit of information at a time. Tease them, heighten their desires, and make them want what you have to offer before you give it to them.

5. Consistency Wins the Day – Like with the drip, you need to send out messages and information to your leads on a regular and consistent basis. If someone signs up for your email list, they are expecting to get regular, if not daily messages from you. If you make them short, to the point, and informative, they’ll be happy to get the messages.

6. Use Your Blog – Don’t forget about your blog, too. While you will use your email list to send information out to leads, you can also use your blog, and use the blog update feature within your email marketing system to notify leads of new blog posts. Write some of your blog posts directly to leads as the audience.

7. Know the Buy Cycle – Every audience has a buy cycle according to the products and/or services that a seller is promoting. You should have information going out to leads at every stage of the buying cycle in order to qualify them and ultimately convert them.

8. Understand Your Audience – Nurturing a lead is different from talking to someone who has already purchased from you. Ensure that you separate leads from interested parties and from actual prospects or customers. In this way, you’ll be able to target your messages correctly for the audience.

9. Know Your Products – It should go without saying that you need to know your products and services backwards and forwards. Know how a product or service impacts your audience. Also, remember if you outsource some of this work you’ll need to help your contractors understand your products and services too.

10. Study Your Metrics – As they say, nothing is done without the paperwork. It’s very true about lead nurturing. If you want to be certain that what you’re doing is working, go by the numbers. Before you even start, determine what metrics you’ll study to determine success or failure.

When you embark on a lead nurturing campaign, slow and steady wins the race. Deliver informative and engaging information to your leads on a regular and consistent basis and over time you will convert very happy buyers. Tell us how you are nurturing your leads by adding a comment below.

Catch Me If You Can – Strategix Video Tip

Do you feel like you are always chasing your prospects? Do you even know who is visiting your site? Do you know how much you could be losing by not catching them? Let’s look at a way we can not only catch our visitors, but find out why they came in the first place.