12 Ways to Turn Your Website into a Lead Generation Machine

If your website isn’t generating leads for you, then you’re not doing it right. A website is supposed to be like your storefront on the web. In some cases, if you have solely an online business it is your storefront. Website lead generation is vital for any business today.

12 Ways to Turn Your Website into a Lead Generation Machine

  1. Add Multiple and Relevant CTAs – Having only one CTA on the page in the form of a sign-up form is not enough. You need to put CTAs wherever your audience is looking. Under blog posts, under your about page content, above the fold on the landing pages, and home page – all are great ways to improve your conversion rates.
  2. Add a Timed and Relevant Slide or Pop-Up – There is a love-hate relationship with pop-ups for most marketers. The problem is, they do work. Therefore, putting a timed slide from the bottom, or an exit pop-up, or both, can help encourage your site visitors to sign up for your newsletters or get a relevant lead magnet.
  3. Change What’s Not Working – Before you change one thing on your site, do an audit. Find out what your conversion rates are for each page on your site. For the pages that have poor conversions, change them up to make them better. Often the problem is poor targeting; sometimes it’s just not having a CTA at all.
  4. Use Analytics – Use Google Analytics to its full potential by considering hiring someone to help you use it right. The ways you can use it are so advanced that you really do need someone who is well versed in how to use it so that you can get the most from it. Connect analytics to your website, your autoresponder, use tracking links and more for the best results.
  5. Use a Heatmap Tool – This type of tool enables you to actually find out exactly what your audience is looking at and clicking on when they come to your site. This can help you improve navigation tremendously. Try Hotjar.com.
  6. Add In Live Chat – Sometimes people just want an answer immediately; you can provide that with properly trained live chat customer personnel a lot less expensively than you may think. Zoho.com offers software to enable you to offer live chat relatively inexpensively.
  7. Give Away Relevant Lead Magnets – Double check to ensure your lead magnets are relevant to your audience. You can actually offer more than one lead magnet depending on the content that your audience is reading at the time. This proves to offer huge results. For example, if your audience is reading a blog post about journaling, you could offer a free journal template for MS Word as a lead magnet. It really is that simple.
  8. Add More Testimonials – People love reading testimonials from others who have used your products or services. Try to make it part of your follow-up to receive them. When you get a new customer, set up an automatic survey to be sent after they’ve had enough time to sample your products and services and ask for the testimonial.
  9. Add Case Studies – Another way to get people interested in your offerings is to create case studies. You can write them up or you can do interviews with successful people who have used your products and services, or a similar method.
  10. Use Multiple Forms of Content – Everyone learns and digests information differently. Therefore, having content in many forms such as text, video, images, graphics, and so forth will help everyone learn about what you can do for them in a way that they understand.
  11. Test Everything – When you create a new landing page, a sales page, a freebie or something else that needs to bring traffic or convert traffic, always double check that your assumptions are correct by testing. If you do split testing (meaning to offer two different versions of it), you’ll be able to improve and get better results over time.
  12. Finally, always ensure that your website works across all platforms. Not only should people be able to read what you’re offering, they should have no issues with buying right from their smartphone.

If you need help turning your website into a lead generation machine please contact me and I would be happy to discuss ways you can get the job done.

Is Your Post/Tweet/Pin Interesting Enough? How to Get More Shares

get more sharesIf you’re putting out information that no one is reading or sharing, then what’s the point? To get more shares, you have to be intentional. If each post, tweet, pin, video, and share that you work on doesn’t produce at least ten likes, then it’s possible that what you’re putting out is not valuable and has no real purpose. To change that, start looking at content marketing differently by only putting out valuable information that has a point and a reason for being.

6 Easy Ways to Get More Shares

Benefits over Features

This applies to the content you create as well as the products you make and how you sell them. Ensure that by just looking at the title or headline, anyone who sees it will know exactly what they are going to learn in the content you’ve shared with them.

Stick to the Tried and True

You may want to be creative but sometimes that doesn’t work to actually get more shares. People love lists, how-to’s, and that type of thing – whether it’s an article, a blog post, or a video. You may think that it’s boring and old but these are the things that get watched, read, and shared more than anything else.

Back Up Your Opinions

Everyone can have an opinion, but there is only one set of facts to back it up. Use facts to back up anything you say that’s your opinion, and you’ll soon become a very well respected go-to person for advice on your topic. Plus, people are more likely to share factual information than mere rants without backup.

Create for Your Audience

It’s easy to get tied up in worrying about search engines but the truth is, algorithms change constantly. It’s simply too hard to keep up. But, it’s not hard to keep up if you are creating content that is valuable for your audience. Put your audience above any other factor when creating content for them, and you will get more shares.

Make It Simple

People are naturally lazy. If you can pique this desire to be lazy in your headlines and in your solutions, by making everything easy and telling them it’s easy, you’ll be more likely to get other people to share and like your content. Think about the cooking videos that condense down the work it takes to make something to less than one minute. People share them like crazy. They may never make that recipe, because, of course, it’s harder than it looks. But they love believing it’s that simple.

Use Emotions

If you can pull at people’s emotions – whether it’s the fear of loss or the feeling of empowerment, you can get them to act faster, and, chances are, you’ll get more shares. In this case, it helps to know your audience very well so that you can develop content that speaks to their emotions in a way that resonates and stirs the desire to act.

If you can combine these tips, you’ll create posts that are a lot more likable and sharable. Just remember that you need to put your audience first, appeal to their emotions, and make them curious enough to keep looking. Then you can inspire them to take action.

Marketing with Social Media – How Social Media Can Turn Into Leads

marketing with social mediaSocial media has become one of the most popular tools for marketing today. Marketing with social media can be difficult if you don’t know the right strategies.  Social media is great for building a community and getting to know people. But, it isn’t as easy as using social media for personal use.  In order to make it useful for business you have to move people from prospects to leads by getting them onto your email list, getting them to buy a product, or getting them to use a service to also get them on a list. It’s easier than you think.  Here are a few easy tips you can use to leverage social media to turn your prospects into leads.

Tips for Marketing with Social Media

Identify Where Social Media Fits in with Your Marketing Funnel – Sometimes people join your social media due to having visited your website. They may have liked what you said, but didn’t yet want to sign up for an email list. Sometimes they find your social media in other ways, without ever having visited your website. When marketing with social media, look at your marketing funnel and your product funnel to see where social media fits in, and act accordingly.  It will vastly improve your conversion rates.

Make It Easy for Prospects to Convert – You can have multiple ways for your social media followers to join your email lists. For example, you can have a sign-up page on Facebook as well as on your website. It’s actually good to have those two separate lists, depending on where they sign up.

Give Away Something Valuable – It always helps to have a lead magnet that is valuable to them and solves at least one problem they have quickly. You don’t want it to be a long, drawn-out process that they have to go through for weeks for the lead magnet to work well. It should be a quick solution to a problem that keeps them up at night, but is easy to solve.  They have to want your solution enough to be willing to sign up to your mailing list in exchange for receiving it.

Build Relationships with Your Followers – Take the time to actually interact with your social media followers so that they want to know more about you. Social media marketing doesn’t just mean pushing stuff out there without also listening.  Answer their questions, help them, and be a resource to them. The more you can show that side of your personality, prove your expertise,  and engage with the followers, the more likely they are to want to sign up for your offerings.

Create a Special Email Campaign for Social Media Prospects – Remember that you don’t want to send the same email marketing campaign to everyone. You should have a different one based on where they sign up, which freebie they download, and other ways of segmenting your audience. Each leads to the same thing, but is done differently based on where the audience member is in your marketing and product funnel.

Test, Measure and Adjust – Always set goals that are specific so that you have a way to measure your results. If you’re not meeting your goals, figure out where you can adjust something to make it work just a little bit better. That’s what’s awesome about marketing with social media; it’s adjustable on the fly.

Host a Contest – Ensure that you follow the rules of the social network in order to host a contest, using the right third party or native service to do the contest correctly. A contest can help get email sign-ups fast.  Think of something that’s valuable to your audience as a reward or prize, and kick it off!

Run an Ad Campaign – This is especially great for Facebook because you can target your ad so closely, even down to marketing only to your own groups if you want to. Running ads is a sure-fire way to get people to move from prospects to leads fast.

Most social media followers are just learning about you and want to see how you do things. They’re going to observe for a while, get to know you, and then eventually jump on board. For the best results, use different some of these tips to get them on your email list and then market to them specifically using the tips found here.  Your results will amaze you.

Want to know more about how to market using social media effectively without taking a course or spending a lot of time and money on a marketing consultant or team for your business?  Join me at TheMarketingKit.com and receive usefule, efficient video lessons immediately followed with coordinating downloads you can actually use right away.  Better yet, each month I will focus on a different HOT MARKETING TOPIC to center my lessons and materials around.  As we kick off this membership, August 1, our first monthly topic will be…you guessed it! SOCIAL MEDIA MARKETING – what REALLY counts.  Click the link below to check out this affordable and efficient way to stay on top of your marketing needs.

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Creative Ways to Get Public Speaking Gigs

public speakingIf you have a desire to be a public speaker, and you have a talk that you can give about a popular topic about which you have useful knowledge, then all you really need to do now is find the public speaking gigs that you want. There are many ways to do it, including paying to be listed on speaker’s lists, reaching out to trade associations, and much more. The best thing to do is just get out there and do it But where do you start?

Here are a few creative ways to get public speaking gigs fast:

Clubs and Associations – Not only should you approach clubs, organizations, and associations that you have joined to offer your speaking skills, but you should also reach out to different organizations by sending them a packet about your offerings, including your fees and how to contact you.  Remember to include any testimonials or video clips from successful public speaking engagements you have already done.

Universities and Colleges – You don’t have to be part of the alumni association to speak at colleges and universities. Contact the right department heads with your information about the talks you can give and the audience you’d like to speak t, and it may still be a great fit. Again, always include your fees and how to reach you.

Business Networking Groups – This is especially useful if your topic happens to be related to a particular type of business – marketing, motivation, or any other topics of interest across different business audiences. Send your speaker’s information to each group that you think may want to hear your talk. Send a sample of your work, and all the contact information as well.

Your Current Clients – You never know if your current clients need speakers for their businesses or organizations if you don’t ask. There may be opportunities right under your nose if you haven’t offered. Send out an information packet to each of your clients so that they know what you offer.

Other Speakers You Know – If you know other speakers, ask them how they find speaking gigs and if they think you’d fit in anywhere they’ve given speeches. There often can be opportunities for co-speaking gigs, and you could team up. If they know who to contact or will make introductions, that would also help you to get your foot in the door.

Online Opportunities – Believe it or not, today you can actually get speaking gigs right from the comfort of your own home (or wherever you use your computer) thanks to the advent of online technology like Google Hangouts Live, YouTube Live, Facebook Live and Blab.me – not to mention all the webinar technologies that exist like GoToWebinar and Adobe Connect.

Industry Magazines – Subscribe to as many industry magazines as you can, because they will often list events that are happening with calls for speakers to apply. They’ll provide full directions for what to send when you apply to speak. Many events pay well, while some just give you free accommodations and other perks.  Either way, the exposure to speaking gigs can lead to more exposure and, therefore, more jobs!

Google It – Do a Google Search for “speakers needed” or “call for speakers” within your industry. This is a great way to find public speaking events for which you can apply. Be sure to set up a Google Alert if you get a good search result so that you’ll stay ahead of the events.

Big Businesses – Large businesses, corporations, and organizations often need speakers for various types of events including motivational, training, and other types of events. Make sure you send your information to the right departments to get the best results.

Your Website – Create a speaker’s portion of your website, including a media kit and a one-page flyer that says what you speak about, your background, and how to reach you. It won’t hurt to also include a video of the talks you’ve given so far as well as testimonials from people who have attended your speaking events. If you don’t have that, include an introductory video so that people can see your style.  If you have a unique accent or idiosyncrasy or catch phrase, capitalize on it. People will get to know you for it and choose to listen to you because it’s more fun than someone without something unique about the way they speak.

 

If public speaking is your passion and your gift, using these tips can help you land more gigs doing what you love to do.  The great part about that is that the more exposure you have through the gigs you accumulate, the more referrals and future gigs you can generate!

The Ever-Changing Face of Marketing: Keeping Up with Marketing Trends

marketing trendMarketing trends come and go, and, now more than ever, it’s important to understand what marketing strategies have a lasting impact on your business. Technology has been a huge influence on how people have marketed their goods and services ever since people have had goods and services to sell. Whether it was the printing press, the radio, television, or the proliferation of trains and cars that made traveling easier, something new has always come along to change how marketing is done. But nothing has ever been as noteworthy or as influential as the internet.  The internet seems to be the hub of any changes or trends in how marketing is done, so it’s important to see the effects that has in the business world, and in your world, today.

What YOU Can Learn From Marketing Trends

Consumers Are Smarter Than Ever

Because of the internet, consumers now have more information at their fingertips than they have ever had before in the history of the world. They can look up information about you, and whether it’s right or wrong, they’ll learn something about you and your products before buying. It’s up to you to make sure the right information is out there for them to find.

Social Media Is EVERYWHERE

Before the internet, stores had to host huge events that were quite costly in order to stir up conversation and social interaction. Today, they simply need to start an active Instagram account or Facebook group or page in order to create a buzz about them. Perhaps the most influential marketing trend out there today is that of social media.  Everyone uses some form of social media today to gather information and learn about your business and offerings. In fact, more than 80 percent of the US population uses social media. It is imperative that businesses know exactly how to use social media in a positive and effective way for their marketing.

Your Audience Is Starving for Content

It’s important to put content in every place your audience likes to be. If they like Facebook, you need to be on Facebook. If they like blog posts, you need to supply them with plenty of blog posts. If they like getting information through email, then you need to accommodate them. It can be difficult to keep up at times, but with help you can work smartly and efficiently by re-purposing content as needed.  Nearly anyone who pays attention to marketing trends today has heard the phrase, “Content is king,” but do you really know how to best use your content?  It’s important that you use it in the right way or it can be a waste of your time.

SEO Is Here to Stay, BUT It’s Changing, Too

Due to the advent of the net, pulling your audience to your information requires knowledge of search engine optimization (SEO). This can include on- and off-page optimization of a website and blog, but also of article titles, social media posts and more. It’s all about attracting the right audience to your information, and the best way to optimize is an ever-changing topic.  Make sure you stay on top of the best way to optimize your content.

The Customer of One Is Now Key

Due to the ability to now automate and personalize using technology, business owners can make their customers feel special and unique more than ever before. Personalization is a marketing trend that really makes the difference when customers want to feel appreciated.  Even though customers are smart and likely know a lot of it is automation, they still do appreciate the personal touch, and it shows in their purchasing habits.

Inbound Marketing Has Taken Over

Inbound marketing – attracting customers because you offer them something of value that they are already interested in or seeking out – is a marketing trend that works because it makes sense.  Bringing your customers to you is now how marketing works best, as opposed to outbound marketing, which was how marketing started. It was posters, magazine ads, commercials – all things that interrupted the consumer to give them your message. Inbound marketing is less intrusive and is a much more natural way of customers finding you.

E-commerce Generates over 1.2 Million Dollars Every 30 Seconds

It seems like eCommerce has been around forever. In reality it has been around in a smaller way since the 60s, but it really came into being as it is today in the 90s when the first book was sold on Amazon in 1995. Nothing has ever been the same since, and it just continues to grow. Online shopping is even bringing back grocery delivery!

 

It’s imperative that you keep up with marketing trends in terms of the tools that are used and the ways that strategies are implemented. In many ways, the principles don’t change much. You have to find a way to educate your audience, inform them, engage them, and build relationships with them, so that they trust you enough to spend their money on your products or services.  How you get there is what is constantly changing

Native Advertising – What is it REALLY?

native advertisingIt’s hard to believe, but there is a lot of disagreement about what native advertising is exactly. It has actually been around for a long time, but the form is improving by leaps and bounds and becoming less salesy as consumers become more savvy. The idea behind native adverting is that it draws in the consumer, just as any other content you offer them.  It entertains them, engages them, and offers them value – even if they don’t buy what is being offered. Native advertising can take on many forms, depending on the context of the advertising.

Forms of Native Advertising

In-Feed – This is like what you see on YouTube or Facebook when you sign on or search for something specific. It is usually labeled “sponsored,” so it’s easy to spot, but is often just like other content that your users like to consume.

Paid Search – A good example of this appears on Google Search. When you search for a keyword term, you’ll have both the unpaid and paid results appear. Paid results are at the top and to the right, and organic is everything else. They are also labeled “sponsored.”

Recommended Content – On CNN.com if you scroll down, you’ll see recommended content to read. This is usually pushed out by a company like Outbrain.com which syndicates other people’s content for a fee, and then offers it to you on other platforms. It might say “these stories are recommended for you.” Usually it’s based on what the user is already reading.

Promoted – This is common on Amazon, Facebook, and YouTube, and this form of native advertising will be listed as “promoted.” It is usually a post, a product, or a video, depending on the platform. For example, on YouTube it will be a video and on Facebook it will be a post.

In-Ad – Often these banners appear in the promoted content itself, and this form of advertising is delivered based on the content in which it appears. This can be found on YouTube when supposedly relevant ads are displayed on a video.

Custom – This is paid content delivered in a variety of ways to users by different publishers. They might be articles, guest posts, sponsorships, or other forms of advertising that do not fit in the other definitions. They aren’t very salesy in nature, and they offer value of some sort on their own to the user.

What makes an ad “native” is its ability to camouflage its true nature to the audience by being relevant, valuable, and useful to them.  It is promoting a product or service that the user probably needs, so it feels less like a sales pitch. This type of advertising has been around a long time in the form of advertorials, but they’re getting more targeted and useful due to the way the internet gathers information from users.  This added value has proven native advertising to be far superior to other forms of advertising.1 Native-Ad-Effectiveness-Infographic-Sharethrough-IPG-c898cefb

Now technology enables marketers to get more specific about who and when such content is delivered, ensuring it’s consumed by the user at a higher rate than banner ads or traditional ads that are often ignored or avoided.

Understanding Conversion Rates: Big Numbers Don’t Always Mean Big Profit

conversion rate

Understanding conversion rates can be tricky.  There are countless “internet famous” people who aren’t making a dime off their fame. On the other hand, there are a smaller number of individuals who have managed to take their smaller following and develop an income-producing business out of it. Why is that? It’s because fame is not necessarily a sure way to financial success, but planning and strategy is.

Tips for Improving Your Conversion Rate

You Do Not Need Tons of Subscribers – It’s a fact that “the money’s in the list,” but you don’t need a super large list for this to be true. You just need the right people on your list that you make the right offers to at the right time.

You Need Targeted Subscribers – Anyone who subscribes to your list should do so because they really want the information you’re going to provide them. They should also be in your target market and be part of your ideal audience profile. Subscribers who aren’t interested don’t help your conversion rate.

You Need the Right Lead Magnet – This is where you must be very careful not to offer a freebie that is so broad that you get people on your list who do not want to ever buy anything but only want the free item. Create a lead magnet that is so targeted that only your audience would even want it.

You Need to Build Relationships with Subscribers – When you build a relationship with someone, you are thinking of their needs. You find ways to connect with them, to make them smile, and to make them feel as if they know you, like you, and trust you.

You Need to Segment Your Audience – It’s important to segment your audience so that you can send them the right information. For example, you may want to send certain information to people who downloaded lead magnet A. That’s different from people who may have downloaded lead magnet B, and very different from the segment who bought product 1, and so on.

You Need to Send the Right Information to Your Audience – Once you have people on your list, or following you on social media, you must send the right information to them on a regular basis. Try not to get off track, and always think of exactly who your ideal customer is when you send the information.

You Need to Ask for the Sale – When you send information to your audience, remember that some of it should be informational and some should be promotional. Try not to make every message promotional, or else they’ll just start ignoring you. You must promote, but do so strategically.  At the bottom of this post, download my free formula for the perfect ratio of promotional/informational posts, and how to deliver that.

You Need to Follow Up – When someone does answer your calls to action, it’s imperative to remember that the follow-up is important. You want a small list of targeted consumers that want what you offer, and you want them to not only buy again,but also to recommend you to others. You can do that by continuing to build on the relationship even after the sale.

So, stop trying to be internet famous and “go viral.” Instead, continue to push out important and relevant information on a regular basis, while building relationships with your followers and subscribers.  Don’t forget to download the free formula for posting now so that you can get it just right and exponentially improve your conversion rates. But, be ready in case something you do does happen to go viral, so that when it does, it will actually pay off.

GET THE SOCIAL MEDIA POSTING FORMULA NOW!

Streamline Your Sales Funnel

sales funnelWith all of the marketing terms swirling around out there today, you have to remember that the main goal  of any marketing strategy is to convert and make sales. A sales funnel is no different – the final goal is to make sales!. When you are clear on what the point is, you can get clear on what you might need to cut out of your funnels. So many things in marketing funnels can become just extra noise, bells, and whistles that you don’t really need.

How to Simplify Your Sales Funnel:

Plan It Out – The more you plan each funnel out, the better it will work. Draw out how you want the process to work for each situation. Whether people come to the entry point through email, a guest blog post, your website, or elsewhere matters. It matters whether they’re hot or cold leads, a certain segment of your audience or not, and this should be acknowledged through the process.

Identify Segments – When you know the segments you’re dealing with, you’ll be able to create better funnels that are relevant to them. The more relevant the funnel is, the more likely it is to convert the sale.

Qualify Your Leads – Sending unqualified leads to any sales page to go through any sales funnel will not be successful. It’s best to be picky about who you send through your funnels to ensure that you have only targeted audiences to speak to. You’ll improve your conversion rate exponentially.

Combine Steps – Lose extra steps when they’re not needed. If you’ve done the work to qualify people, you don’t need to convince them as much and use as many steps to move them through to the choice to buy. Instead of having them opt in and then sending them a link to a download page, once they buy, send them right to the download/thank you page.

Remove Opt-In Requirement for Buyers – Don’t make people opt in when they decide to make a purchase. Send them right to the shopping cart, let them check out, get their product and choose to opt in as a buyer only if they want to. Incentivize them to opt in without requiring them to do it. They’ve purchased, which is the point.

Avoid Too Many Up-sells – Up-selling is a good thing in most cases, and it will increase your per-checkout totals and revenue substantially. However, too many up-sells can be a real bummer for many buyers. Find unobtrusive ways to include one or two up-sells at the most, or try up-selling after the fact, through the product information.

Include a Confirmation Page / Download Page – Sending your buyers straight to a confirmation page is important so they know that their purchase went through. If you’re selling hard items, keep it as just a confirmation / thank you page, but if you’re selling a digital item, make that confirmation page a download page and thank you page, all in one.

Be Mobile Friendly– The days of putting off your mobile conversion are over. If your website, sales pages, and download pages aren’t mobile, you’re missing out on an untold number of sales, not to mention search engine traffic.

Remove confusing items and clutter from your sales funnels for best results. You don’t need to include every single component possible in every single funnel. For example, if someone wants to buy your product due to attending your webinar, send them right to the shopping cart rather than another sales page. You already have them hooked, so reel them in and finish the sale.  In today’s busy world, prospects crave simplicity – so give them what they want, and make YOUR LIFE easier as well!

Boost Your Sales With These Sales Funnel Secrets

sales funnelIf you’re like most internet marketers, you’re always looking for a way to improve your sales. And the first way you seek to do that is by improving your sales funnel to make it more effective. With this in mind, here are some secrets you can learn to improve your funnel and boost sales right now. By following these guidelines and using these few tips, you will improve sales and see immediate growth in your business!

Sales Funnel Secrets

Personalization – One-size-fits-all sales funnels are outdated. Today, the technology exists to help make your audience feel special by creating funnels that are personalized for each visitor or each unique audience depending on where they’re visiting from. For example, if you are guest posting to drive traffic, you want a special sales page for visitors who come from these guests posts.

Better Images – There are all kinds of images you can use in your sales pages today, such as still images with inter-laid GIF images inside, creating movement in the picture that draws the eye to a different area of the sales page. You can also create a sales page that uses a different image each time a particular person visits the page. Finally, if you have a product, take a 360-degree image of the item so your audience can interact with it and see it from all sides.

Dynamic Pricing – This is a relatively new concept online but not anything new in reality. This type of pricing often exists with real-estate or apartment rentals. The price is based on how well the item is selling and how much inventory you have. It’ll go up and down once it’s set up based on that criterion.

Awesome CTA Buttons – Take a look at some ads online and see if you can find the CTA button. If you can’t find it, that is a problem. While many of us know that there is something to click somewhere, many people will not click unless they feel invited. Invite them with a big, juicy button with an explicit call to action.

Coupons – You can offer incentives and coupons via your sales page either by practice or exception. For example, if someone clicks away from the page, you could offer a pop-up that gives a coupon code if they stay on the page. Or, you can automatically offer a coupon code to any first-time visitors.

Up-sells – Getting buyers to increase their checkout volume is a great way to boost sales. Offering up-sells at the time of buying, such as a professional version of the product you’re selling or a more complete version, is a great way to increase the size of the order.

Down-sells – Sometimes you may have a very expensive product on the sales page, and the target clicks away, maybe due to the expensive price. You can offer them a less expensive version or an opportunity to pay less by doing something such as sharing or commenting, and they’ll likely take it.

Cross-Sells – At checkout, you can offer companion products at a discount if they buy right now with their first purchase. This is another great way to boost sales without having to do much work.

You may already be using some of these features in your sales funnels, but if you’re not, try them out. Add one of these features to your funnel and test it out to see if it gets higher sales or not. Using this process when you market – Discover, implement, test and repeat – will help you to find the elements that will work the best for your sales funnel and yield the most sales for your business!

Key Components of a Sales Funnel

sales funnelNo matter what type of product or service you promote, the purpose of a sales funnel is always the same:  The purpose of the funnel is to get new leads, turn those leads into buyers, and to get those buyers to buy more.  While there are different configurations for a funnel, there are some key components that should always be included in your sales funnel.

Sales Funnel Basics:

Lead Magnet – This item goes at the widest part of your funnel because it is designed to get people to sign up for your email list. Often times business owners offer a free product or a trial version of a product in order to get people on their list in order to market to them and offer them the real products or services they want to promote and sell. To accomplish this, you’ll need a squeeze page to promote the lead magnet or freebie, an email sign-up form, as well as a download page.

Entry Product – Some people call this the “tripwire” but using this language can unintentionally (and unfairly) evoke a negative connotation. The fact is that this entry level product is an inexpensive product that your audience can buy that will be a low cost comparison to your main products. It will give them a good example of the type of products you sell. But it’s also a good place to add an up-sell opportunity for your buyer.

Email Content – Both the lead magnet and the entry level product put the prospects onto an email list so that they can now learn about everything you offer. You will want the lists segmented so that you can send them the right information. You’ll need to create email content that is designed to send your audience to the next product in line for them and their unique interests.

Product – You’ll need at least one higher-priced product, if not a series of increasingly higher-priced products. This could be an advanced product or course, a private forum and support group, one-on-one coaching services, and more. If you can create a continuity program, it’ll make a great up-sell for either type of list.

Sales Page – Each product needs a sales page that will also need an up-sell (and even perhaps a down-sell) to best utilize the opportunity of connecting with your prospect. You don’t want to turn away any opportunity to connect and make an offer.

When you create each component for your sales funnel, there are several aspects to include with each element to make it complete. You’ll also need to think about how those components flow together to make a complete campaign.  Even though each unique funnel may have a different purpose, they all need to include these key components in order to be effective and grow your business.  Get to know each component and its function so that you become an expert at creating these sales funnels!