Here’s Why You Need to Focus on Your Customers

Focus on Your CustomersThe answer may be obvious, but here’s the big question anyway. Who brings all the money into your business? No the answer is not your sales team, it’s your customers. As obvious as that is, so many businesses spend all their time focusing on prospects and give no attention to their current customers. The entire idea behind customer-centric marketing stems from the fact that only customers make money for your business, so, because of that, all marketing just like product development and content creating should place the focus on them instead of elsewhere. In order to learn to place the focus on the customer in marketing, it’s important to understand why.

8 Reasons Why You Should Focus on Your Customers

1. Customers Bring All the Money to the Table – It seems like an obvious statement but sometimes companies forget the fact that the only way to make money is to get customers to buy. Customer-centric marketing always remembers this fact.

2. Repeat Customers Bring Most of the Money to the Table – Customer-centric marketing understands that 80 percent of all purchases are made by the same customers and remarkets to these customers via email lists.

3. Customers Can Be Divided in Segments – By segmenting customers into different groups based on various criteria such as demographics and where they found out about your products or which product they entered your product funnel with, you can increase repeat sales.

4. Focuses on Individuals instead of Groups – The individual is important when it comes to customer-centric marketing. This is led by research into the customers that purchase and by creating personas that represent the customer.

5. Leads to Increased Customer Satisfaction – Customers are more satisfied after their purchases when they made a choice to buy based off customer-centric marketing messages. The messages aren’t hyped, so the customer feels as if they had enough information to make a sound choice.

6. Assists with Developing Long-Term Economic Viability – The importance of customer satisfaction shows in the marketing statements that a business makes to potential customers. They don’t seek to use any of a customer’s behavior to try to sway purchase decisions; instead they craft products that sway decisions.

7. Values the Customer and Respects Their Worth – A company that uses customer-centric marketing knows that the only way to make money is if a customer purchases their product or uses their services. All marketing reflects this fact.

8. Keeps Promises – Companies who participate in customer centric marketing don’t make promises to their customers that they cannot keep. In fact, they always under promise and over deliver. Customers know that when you tell them something, you stand by it.

Customer-centric companies seek to create communities that show how they value the customer, above all else. They have an open-door policy with their customers where the customers know for sure that they are important and come first. When customers feel appreciated they end up very loyal to the brand. It’s only when the brand fails to be customer centric that the customer moves on to the competition and loses brand loyalty.

If you need to build a customer-centric focus to your marketing efforts contact us and we can help you strategize, train and implement this into your processes.

Top 10 Customer Loyalty Tips [Infographic]

If you’re spending money on trying to find new clients and not doing anything to nurture the relationship with your existing customers STOP. It is usually cheaper to keep them to continually hunt for new clients and ignore the ones you have. Building a loyalty is key, so we have put together 10 great tips on building customer loyalty that ultimately should lead to more business from people who already know you , like you and trust you.


1. Use Email to Stay in Touch – Turning your new customers into repeat customers is golden. Email marketing is a great way to keep the lines of communication open after the initial sale. It allows you to build relationships with them, which translate into more revenue.

2. Socialize with Your Customers – Billions of consumers use social media today; making it a great way for you to stay connected with your customers in a positive way. It allows for real-time consumer to business interaction on a consistent basis, which leads to more retention.

3. Provide Great Service – “Customer Service = Repeat Business.” Address concerns and problems promptly. Respond to and correct any issues that are uncovered with negative online reviews. Taking these measures will build confidence in the fact that you care about your customers.

4. Under-Promise & Over-Deliver – Not meeting your customers’ expectations can take a toll on your business. One way to prevent this is to exceed their expectations by delivering top-quality products and services. Above anything else, this is the foundation for repeat business.

5. Provide Valuable Content – Whether it’s via your blog, email, or social media platforms, provide your customers with content that can help them in some way. “How-To’s” & “Tips” content is ideal and will help your business stay top-of-mind when they need your type of product or service.

6. Make Them Feel Special – Making special offers that are only available to your customers makes it hard for them to resist doing business with you. Implementing simple strategies such as exclusive birthday offers or customer-only deals are powerful for generating repeat business.

7. Setup Loyalty & Rewards Programs – Giving your customers discounts based on the amount of business they do with you is a great way to increase retention and profits. You can offer deals such as “buy 5, get 1 free,” “get 10% off for every $50 spent,” and more. Punch cards are popular for these types of loyalty programs.

8. Show Your Appreciation – It’s the little things that count. Let your customers know that you appreciate their business with a simple “thank you” from time to time. You can do this via digital methods such as social media, email, or video. Also thank them in person whenever possible.

9. Ask for Feedback & Opinions – Getting input from your customers lets them know that their opinions matter and that you really do have their best interest at heart. Customer surveys are a great way to accomplish this goal, which ultimately strengthen customer loyalty levels.

10. Keep Employees Happy – Your employees are the forefront of your business and if they’re unhappy, it will spill over into how they treat your customers. In other words, an unhappy employee could cause you to lose business no matter how great your products and services are.

If you want to know about installing a customer loyalty program in your business contact us today!