Understanding Visual Marketing and Copyright Laws

visual marketing

Visual marketing is so powerful, but when you start using it to promote your blog, it is important to learn about the laws surrounding using images. There are many misconceptions, and if any of those misunderstandings lead you to violate a copyright law (knowingly or unknowingly), it can cost a lot of money. Taking just a few extra minutes to learn about these laws in will save you even more time (and dollars) later!

Yes, You Can Be Sued!

Using a copyrighted image without permission can cost you a lot of time and money, even if you didn’t know it was a copyrighted image. For example, if you got the image from a royalty free site, and thought it was legal but it wasn’t, you’re still liable. This is why free sites are so dangerous. What’s more, even if you remove the image when told, you can still be sued due to having used the image. The fees can add up to thousands of dollars.

Visual Marketing DON’Ts:

You cannot use a picture without permission – period. (By the way, using a picture then giving the photographer credit is NOT the same as getting permission, and neither is putting a disclaimer on your blog for the image.)

You cannot change the picture and call it “fair use”; it’s not.

You cannot use the image if your website is not for commercial use.

You cannot use an image without permission, even if it’s embedded from their server.

In short, you cannot use an image for any reason without permission. And, even after you remove it when asked, you may still end up having to pay for using it, even if it was only for a few minutes. If they have proof, then you’re out of luck.

 

So where can I find pictures that ARE okay to use?

Creative Commons Images – Creative Commons-licensed pictures are fine to use, but make sure you read the terms, as there are restrictions on how you can use them and how you must credit the owner of the image.

Public Domain Images – No, this doesn’t mean that if the image is online, it’s in the public domain; public domain is a legal term that describes images where the original copyright has run out, and now the image is free for the public to use, but with restrictions.  When using public domain images in visual marketing, make sure you read the fine print to stay legal.

Paid Stock Photo Sites – To be the most safe when it comes to copyright of images, buy them. However, keep in mind that you still cannot use the image however you want to. You need to read all the terms of service for exactly how the pictures are to be used, and follow it precisely.

Take Your Own Images – Taking your own pictures is by far the best way to ensure that your blog has legal images on it, and now most mobile devices have perfectly good cameras for quality images you can use online. You already have photo editing software on your computer and in the cloud through various programs such as Canva.com that will work perfectly fine for your needs.

It’s always best to assume any image has a copyright of some kind. If you’re not totally sure about the state of the image, or the terms of service, don’t use the image. It’s important that everyone respects the intellectual property of others. Not just because you can be sued, but because it’s the right thing to do.  Now more than ever visual marketing is a key element in your marketing strategy, so knowing the law is vital.

Why is Responsive Design So Important?

responsive designThe ultimate goal of small business owners is to have a website that gets results for them, attracts prospects, brings in leads, and converts visitors. To achieve this, having a responsive design on your website is critical.  Like most things with technology, there are always changes taking place. It’s important to keep abreast of these issues, even if you’re not a web designer. Having a responsive website design is important to keep your website adaptable to these ongoing changes in technology. Here are some key factors to keep in mind when designing your website.

Tips to Implement Responsive Design for Your Website

Usability – A responsively designed website will be easier to use for the visitors than one that isn’t. A responsive design is clean, has usable menu options, and uses all the technology available for one-click calls, one-click emails, and more. A website optimized for mobile will work better than others.

Mobile Web Growth – Mobile internet has grown by over 400 percent in the last two years, and it is going to continue to grow. However, it’s not going to replace other types of devices. In fact, people are becoming multi-device users. They use their phone, their tablets, and their PC interchangeably.  Your website needs to be accessible across all devices.

SEO – Having a responsive design for your website is one of the best things you can do for your search engine optimization. The reason is that most search engines give a higher return of responsive sites as results in searches. Plus, responsive websites are easier to use and simply work better.

Avoid Flash – It’s important to be careful about using Flash on your desktop version of your website, but you should never use it if you want your website to be responsible. When you embed videos in your website, this can be an issue. Be sure to use a plugin that enables you to deliver the video to both mobile users and desktop users.

Stop Using Pop-Ups – It’s true that they do work great to convert on your desktop. But, you need to ensure that you set them up not to try to deliver to a mobile device, because they simply don’t work on mobile devices.

Consider the Fingers – Remember that people using mobile devices are typically using their finger to click their choices. Design buttons and drop downs with that in mind, giving plenty of finger room and differentiation between choices.

Create Optimized Page Titles – Even on mobile, each page needs a good page title. You want to avoid titles that are drawn out and confusing. Use keywords in the titles, and keep them short when possible.

Optimize Meta Descriptions – Meta descriptions for mobile need to be short; in fact keep it to 120 characters or less. This will ensure that Google and other search engines are getting the most information in the best way.

If you want more visitors and repeat visitors, it’s important to keep these things on your radar. Even if you’re not a web designer, you’ll need to stay informed about the best way to make your website reach your audience. You can hire a good web designer, or simply use the right self-hosted WordPress themes, keeping in mind these responsive website design tips.

8 Effective Steps to Writing Compelling Copy

compelling copyCopy refers to words used on web pages, ads, promotional materials, etc. to sell your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers.  Compelling copy convinces your audience to take the action that you want them to take using techniques that help lead the audience gently toward conversions. Copy writing is a skill that can be learned. It just takes practice, patience, and testing to get it right.  Using the following tips will get you there faster.

Essential Steps for Writing Compelling Copy

Step #1:  Start Simple – Your first pass through whatever you’re writing should be simple. Just get the information down without any embellishments. Write down what you want to impart to your audience. Tell them what you have for them, what it’s going to do for them, who you are, and what they need to do next.

Step #2:  Define Who You Are – Now, go back to the section in the copy that talks about who you are; usually you want to get this over with very quickly because you want to focus more on the audience than on yourself. But, your audience is going to want you to answer the question, “Who the heck are you to recommend this to me?” Giving your background, telling your why, and explaining how you came up with the idea is important to help you relate to your audience.

Step #3:  Add in a Story – You’ve told your story; now you want to tell their story by providing case studies, examples, and more to tie it all together. If you don’t yet have specific case studies of someone succeeding using your product, you can be more creative by finding more general examples of people who succeeded without giving up, then relate that idea to your product. When you do have some specific stories to share, add them in later.  A compelling copy inspires others to take action based on success stories.

Step #4:  Add Facts, Figures, and Stats – Now go in and fill in some facts to back up every bit of your assertions you’ve made in the copy so far. Your audience will enjoy reading some stats and facts because it’ll make it easier for them to believe the things that you say your product will accomplish. When your audience sees details with numbers, it will help them visualize the solution much better.

Step #5 Make It Personal – Now you want to go back into the copy and add in language to make everything a lot more personal. Break grammar rules and use personal pronouns like “you,” “our,” and “we.” Avoid using the word “I” other than when you are telling your own particular story. You want to draw the people into the story thinking of themselves and visualizing how your solution will help them.

Step #6 Bring the Dream – Now go back through the copy and add in some dream words and imagery to really let your audience feel the emotions you want them to feel with your choice of words. For example, “close your eyes and imagine yourself” or “Six months from now you’ll either be 50 pounds lighter or not – it’s up to you.”

Step #7 Get Endorsements – If there is a mover and shaker that your audience values and admires, and you can get them to endorse your product, that’s a great thing to accomplish and will help your audience make a choice. You can also get endorsements from people who are just like those in your audience by offering advanced copies of your product to them.

Step #8 Make It Beautiful – After you’ve perfected everything, go back in and make it look beautiful. Add the right fonts, the right colors, and the right images. Check it for errors, layout, and test it on many different devices as well as browser choices to make sure the imagery is appealing no matter where it is viewed.

Writing compelling copy is an important skill to master if you want to create high-converting sales pages, advertisements, and information that leads your audience to make the choices you want them to make.

Why You Must Use Responsive Design for Your Website

responsive designSo what is responsive design for a website, and why is it so important?  Small business owners want to have a website that gets results for them, attracts prospects, brings in leads, and converts visitors. But, like most things with technology, there are always changes taking place. It’s important to keep abreast of these issues, even if you’re not a web designer, and that’s where responsive website design comes in.

What Should You Keep in Mind When Thinking About Responsive Design for Your Website?

Usability – A responsively designed website will be easier to use for the visitors than one that isn’t. A responsive design is clean, has usable menu options, and uses all the technology available for one-click calls, one-click emails, and more. A website optimized for mobile will work better than others because that’s where most people will use it!

Mobile Web Growth – Mobile internet has grown by over 400% in the last two years and is going to continue to grow. However, it’s not going to replace other types of devices. In fact, people are becoming multi-device users. They use their phones, their tablets, and their PCs interchangeably.

SEO – Having a responsive design for your website is one of the best things you can do for your search engine optimization. The reason is that most search engines give a higher return of responsive sites as results in searches. Also, responsive websites are easier to use and simply work better.

Avoid Flash – It’s important to be careful about using Flash on your desktop version of your website, but you should never use it if you want your website to be responsible. When you embed videos in your website, this can be an issue. Be sure to use a plugin that enables you to deliver the video to both mobile users and desktop users.

Stop Using Pop-Ups – It’s true that they do work great to convert on your desktop. But, you need to ensure that you set them up not to try to deliver to a mobile device, because they simply don’t work on mobile devices.

Consider the Fingers – Remember that people using mobile devices are typically using their finger to click their choices. Design buttons and drop downs with that in mind, giving plenty of finger room and differentiation between choices.

Create Optimized Page Titles – Even on mobile, each page needs a good page title. You want to avoid titles that are drawn out and confusing. Use keywords in the titles, and keep them short when possible.

Optimize Meta Descriptions – Meta descriptions for mobile need to be short; in fact keep it to 120 characters or less. This will ensure that Google and other search engines are getting the most information in the best way.

If you want more visitors and repeat visitors, it’s important to keep these things on your radar when you are thinking about design. Even if you’re not technically a web designer, you’ll need to stay informed about what works best for your prospects and visitors. You can hire a good web designer, or you can simply choose to use the right self-hosted WordPress themes.  Either way you decide, if you want responses, make it responsive!

How to Write Headlines that WOW Your Readers

how to write headlines

These days, readers are given more choices than ever for reading.  Articles, blog posts, social media posts, infographics – you name it and your readers have seen it.  Therefore, if you want people to click through to read your content, you need to learn how to write headlines that grab your readers’ attention. No doubt you have something important to say, but whether or not your audience actual hears it lies within the quality of the headline.  In essence, give your readers a reason to stop and take notice.

With so many ever-changing guidelines for effective marketing, you want to make sure that your headlines make the cut.  When thinking about how A headline should be original and specific, stress urgency, and be valuable. But, most of all, the headline should never be misleading.  Your audience will not appreciate the clickbait-type of headlines, and, worst of all, they will lose trust for you. While tricks may increase click-through rates initially, over time your audience will stop clicking through due to caution against being tricked. To learn how to write headlines that are both attention-grabbing and effective, follow these guidelines:

How to Write Headlines that Make Readers Click – Make Sure Your Headlines are:

Original – Make each headline stand out so that you can give your audience a reason to click through and want to know more about you. Remember that your audience is smart, and they want to see something new from you. Make your business and content stand out with your choice of words and phrasing. Make what you have to offer them unique and valuable, setting your content apart from the rest.

Specific – Rather than being mysterious and clever, it’s best to be direct and give specific information to your readers to get them to click through and actually read the content you are providing to them. If you can identify a benefit to the reader for clicking through and reading, that’s even better. For example, if you can improve your audience’s weight loss success by 15 percent with the information in the content, say so in your headline.

Urgent – By conveying a sense of urgency in the headline, it will make the reader want to read the content now rather than later. You don’t have to say things like “click now” or give a specific date; just make the headline express something that might signify a loss to your audience if they don’t read it. You want your readers to feel like they will be missing out if they don’t click through your content.

Valuable – Making the value and usefulness of the content behind the headline apparent is a great way to get your audience to click through. When your readers see your headline, you want them to understand that when they actually read your content, they will come away with something they can actually use to improve their lives.  Knowing what your audience values is key in making this work.

Honest – I’ve already mentioned clickbait previously, but it is worth repeating. Tricking readers into clicking implies that your content isn’t inherently valuable.  Above all, you want your prospects and customers to trust you.  The only way to truly accomplish that is through honesty in your work.  You can get creative when you are learning how to write headlines that make readers stop and take notice, but always use honest means to accomplish that.

Following these tips for writing attention-grabbing headlines will improve your click-through rate exponentially. The concepts may seem simple, but when used consistently, you will beginto write headlines that will make your audience trust that what you put out there is good, valuable content that is worth clicking through.  Time is such a valuable thing – make sure that you are writing headlines that make your readers want to spend some of their valuable time with you!

Content is King: The Importance of Content Marketing

If you want to be a success at digital marketing, you have to wrap your head around the fact that content will always be king.  From cave paintings to John Deer and even Jell-O, content marketing has been around for literally thousands of years. Anytime someone wanted to get the information out about anything, they could turn to someone who provided great content to help. Cookbooks are a great example of how this strategy was implemented even before he internet was around.  If a cookbook listed a particular brand of item in it, then that’s what people would buy.

Today, content marketing is especially important because it’s how you get people to visit your website. It’s also how you can teach people about the issues that are important to your audience, and hopefully turn that audience into a customer who sees you as an expert on the topic.  So what is content?  The following are some types of content broken down into how that content is used.

Types of Content Used in Content Marketing

Digital Search Content – All content is fodder for search engine traffic. Search engines use the information on your blogs, websites, and social media to send customers your way. They do this with the terms used within the content or in the “alt” descriptions.

Social Media Content – Everything you put on social media is content. It doesn’t matter if it’s a meme, an image, words, a video, or something else; it is considered content. When you realize all that content marketing encompasses, you quickly realize that yes, it is very important. It’s not just a blog post or text; it’s everything.

GET THE SOCIAL MEDIA POSTING FORMULA NOW!

Blogs – These need to go out on a regular basis to help your visitors find your website. You can also include original guest blog posts sometimes to bring other audiences to you.

Newsletters – These can be sent via email on a regular basis to keep your subscribers engaged and active.

Magazines – Today, you can create your own online magazine to help keep your audience informed.

Podcasts – This is another way to put out information without having to type it. Instead, you can record your thoughts and upload them to be listened to later.

Videos – YouTube is a great example of the power of video to get the word out about anything and teach others something that requires visuals.

White Papers – These are long research documents that often compare and contrast the solutions to a problem discussed in depth. They are great for educating a wide audience without overtly advertising your solution.

EBooks – Using books to build your expertise is a great way to teach an audience about something that requires a lot of information. Today publishing on Kindle is simple and free.

Online Presentations – You can post PowerPoint slides on SlideShare.net and other presentation-sharing sites as another way to keep your audience informed.

Webinars – These are growing in popularity due to their live nature and the way the audience can interact with the hosts.  Webinars are a very effective form of content because it offers direct access to you in a convenient way.

Infographics – Often used on social media, infographics are a great way to help your audience picture important data visually.  It makes a lot of information easy to understand.

Games – If you can create an online game that teaches or markets your offerings to your audience, then you will have some really awesome content that invites high engagement and gets results.

Branded Tools – Whether it’s a diet app, a WordPress plugin, or something else, creating a tool that your audience can use daily (even if it’s an old-fashioned calendar) provides the type of content that will remind them that you’re there and bring them back to you often.

As you can see, there are so many different types of content.  Anything you do to market your business and inform people about your solutions and interact with people is actually content. That’s why content is king. Content is the most important asset you own when it comes to digital marketing.

How to Come Up With Content If You Can’t Write Well

content if you can't writeYou know you need to create content for your website or blog in order to help promote your products or solutions. But what if you’re stuck because you can’t write? Well, don’t give up yet, because there is help for the non-writer! Following these guidelines can help you create great content…even if you HATE TO WRITE!

Tips For Creating Content If You Can’t Write…

Hire a Writer – If writing isn’t your strength, the simplest thing to do is to hire someone to do it for you! Many people don’t realize that this resource exists, or they don’t realize how important it is if you struggle with writing. You can go to Upwork.com to hire a writer to do the work for you. Not only can you hire writers, you can even hire an entire content company to help you with content ideas, content creation and publishing to finish the process. The extent to which you hire writing help is completely up to you!

Talk Your Content – Even if you can’t write, you can probably talk. Get a voice to text software program and talk your content. Simply go through and edit it a bit so that you ensure that everything was spelled right, and you’ll have great content in no time.

Create Videos – You don’t have to limit yourself to writing to create awesome content. Instead, create videos or vlogs. You can then have them transcribed by a professional transcriptionist who can then turn it over to a hired writer tasked with creating content from the video. This works great for the person who is more of a talker than a writer.

Make a Podcast – A podcast is a lot like a video, except it’s only audio, which can also be very powerful. Like video, you can also have the podcast transcribed. You can use the transcription as is, or you can it over to a writer to make some text content out of it.

Curate Content – Other people create content for your niche. There is value to your audience in having all of that information in one spot, saving them the time to research. You can then offer only your thoughts about what you’re sharing, as if you’re telling a friend about it. You can become a one-stop-shop for your audience, and your opinion on the content of others can be valuable to your audience as well.

Attract User-Generated Content – Some of the best content is created by your audience. User-generated content can be in the form of forum posts, social media comments, blog post comments, and more. If your audience participates, the discussions can make for some excellent and effective content marketing, and having your audience engaged keeps them coming back!

Ask for Guest Bloggers – While guest blogging has changed over the years, it’s not dead. Ask for guest bloggers to write about various topics. Just be careful to make sure that what they provide must be original and unique, and not published elsewhere. This is especially useful if you have a connection to someone well-known who your audience trusts.

Following these tips can make sure that your inability to write doesn’t stop you from creating good content. Everyone gets in a rut from time to time, and these tips could be helpful even for proficient writers who can occasionally get a case of good old-fashioned WRITER’S BLOCK. Using these resources can not only help you with writing struggles, but it can also keep your content fresh and diversified, leading your audience to keep coming back for more! Don’t let writing struggles stand in the way of great content!

Common Content Marketing Mistakes to Avoid

content marketing mistakesContent marketing is a very important method of getting the word out about your products and/or services. Content marketing is the best way to inform, educate, and engage your audience while building authority in the eyes of your audience. However, there are some common content marketing mistakes that you’ll definitely want to avoid in order to be effective with your content marketing.

Are you making these Content Marketing Mistakes?

Ignoring SEO (Search Engine Optimization) – Search engine optimization involves both on- and off-page actions that you can take to ensure that search engines find your website, blog or product. SEO uses certain techniques and strategies to help your audience find you. Don’t think that it doesn’t matter. The more you put these improvements into place, the better your results.

Not Using Automation Wisely – Automation needs to be used wisely in order for you, just one person, to reach ALL of the clients and prospects you need to reach in a given week. You can maintain the personal touch through your responses, but you can get mass amounts of content out through automation.

Not Promoting Your Content – When you create any type of content that you want people to find, you should promote it via your social media networks and email. You can even promote it via pay-per-click ads. If you don’t promote your content, it won’t get found and you won’t be able to reap the benefits of it.

Forgetting to Optimize Your Headlines – Part of search engine optimization involves headlines, but your headlines deserve special attention. Make sure you put the keywords in the first three words of the headline, and remember that you can test out more than one headline to see what gets the best response.

Creating Poor Quality Content – Your audience doesn’t want a ton of content under all circumstances. If you can’t create quality content on a daily basis, then don’t. Create quality content on a schedule that works for you. Commit to only publishing content that is high-quality. If it’s high quality, answers questions, and solves problems, it will be welcomed.

Not Reworking and Rewriting PLR – Private label rights content offers you a good way to get content fast. But, to use it properly, you need to learn how to update it, change it, and make it your own. You want to avoid duplicate content issues, and you want all your content to speak in the same voice. Truly make it yours.

Not Publishing Enough – You do have to publish enough to get noticed and keep the interest of your audience. Don’t get so bogged down in perfection that you neglect creating new content at least weekly. Set aside time to regularly create quality content. The more you build this into your schedule the moew natural it will feel.

Content is key in getting your audience to know you and what you have to offer. Publishing the wrong type of content or poor quality content can be detrimental to your cause, but the right type of quality content can be the catalyst that springboards your cusiness to success. People will get to know, like, and trust you if you avoid these common content marketing mistakes.

An Email List is Essential To Your Marketing Plan

email listIn today’s business world, having an email list is an absolutely essential piece to any healthy marketing plan. You can think of your email subscribers list as your personalized client pool, full of potential buyers for the future. That email list can be instrumental in your business success. There are a variety of ways to grow that list, depending upon the type of business you have. Customers can directly share their email addresses with you when they make purchases, potential prospects may fill out a form to receive your messages, or they may give you their email in exchange for a free offer you make to them. These email addresses are then collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.

Remember these helpful tips when utilizing email lists:

Email Is a Professional Way to Contact Customers – Today most consumers are accustomed to giving their email address to a business entity, or they realize that when they make a purchase the business will have their email address. This is a common way to communicate and contact customers, and it has become acceptable by most people.

Email Software Offers Simple Automation – A really special function that you can do with email marketing software is to automate some parts of your email messages to your customers, leads, and prospects. This means that messages that are educational, standard (like thank you messages), and they only have to be created once and sent to each person when appropriate, based on how you set up your autoresponder software.

Email Enables You to Add Value to Your Subscribers’ Lives – When you use email to contact people who have signed up to receive your messages, you are connected to them 24/7 in a very intimate way. This affords you the opportunity, if you plan for it, to add extreme value to your customers’ lives by sending them information that solves their problems, thereby increasing their engagement with you.

Email Marketing Increases Conversion Rates – There is no denying that email marketing is one of the most, if not the most, effective forms of marketing that has ever existed. By using email to teach prospects about your business and offerings, you can increase conversions.

Email Marketing Creates Repeat Customers – Your best bet for increasing sales is to always keep your customers happy so that they become repeat customers. Repeat customers offer you the ability to increase your income exponentially. You simply need to use the customer list to tell them about other offerings that may be of interest to them.

Email Allows You to Get to Know Your Audience Better – Email is your opportunity to speak one-on-one with someone. This allows you to use email to send out polls to find out information about your audience. Some email software will let you know things about your audience simply based on the information they can get from the person’s email address and the files on record with Google and other email address providers.

Email Keeps You Super Close to Your Customers – Thanks to smartphones, you’re always with your customers at any time of the day. It doesn’t even matter if the message is automatic; you can contact them 24/7 easily with just a click of a button, and you are as close as the palm of their hand.

Email Allows You to Educate Your Audience – A really awesome feature of having an email address for leads, prospects, or clients is that you can send them information that educates them about their problems and then introduces them to the solutions, without browbeating or having to make cold calls.

Having an email list means that you may spend some time up front collecting email addresses from leads, prospects and customers. But the countless uses for email marketing and the contact it allows with your audience pays off in the end. It allows customers to hear you out on their own time, which is preferable to most prospects, so email marketing is a win-win for everyone involved.

Ten Reasons Content Marketing Is Important for Your Business

content marketingContent marketing is getting more difficult these days. You have to work harder and be much more prolific just to get the same attention that you used to get with old-fashioned article and blog post marketing. Today your content needs to be smarter and more directed, and you need to have more of it. If you’re still questioning the importance of content, these points about content can perhaps help clarify it to you.

Why Content Marketing Is Important for Your Business

Helps Search Engine Ranking – Even though it is harder to rank in a search engine now than it used to be, and the “number” of your rank is less important, you still want to be ranked high and to be indexed with the major search engines like Google in order for your audience to find you. To get ranked, to get searched, to get noticed, you must have content.

Keeps Your Audience Interested – If you want your audience to come to your website or blog, you’re going to have to have something for them to do. Content marketing can include all sorts of things. Blog posts, articles, reports, books, games, videos, and audio files are all good examples of content. Your audience needs to consume your content, otherwise what’s the point of them visiting your website?

Informs Your Audience – Content can be used as a means by which to inform your audience about various issues and solutions within your niche. Writing Using content in this way can help your audience understand the problems they face and the solutions you provide.

Engages Your Audience – The right kind of content will entertain and involve your audience to the point that they want to come back often. If your content asks questions and provides a means by which they can respond, you’re automatically engaging your audience. You want your audience to be engaged with you regularly, because it helps them be more responsive to your calls to action.

Inspires Your Audience – A valuable component of content inspiration. Specifically, content can inspire your audience to ACT. That action means that they’re answering your calls to action, using your solutions, and getting results.

Builds Loyalty with Your Audience – People buy from those that they know, like, and trust. Creating regular content can help your audience feel as if they know you. When you add your personal style to your content, your audience will start to like you. When you choose content that is proven to help them get results, they will trust you. Once your audience feels as if they know you, like you, and trust you, they will become LOYAL to you – which means you will have the ability to effectively promote future products to them.

Helps You Establish Authority – When people believe that you’re the one with the answers within your niche, they’re going to seek you out for more. The more content you produce that is factual and well-crafted, the more your audience will see you as an authority figure on the topic. And the more they see you as an authority, the more they’re going to want to be associated with you.

Content Is Valuable – Outside of the services and products you’re promoting, content marketing is a valuable addition to your audience’s day. You want them to walk away from the content feeling as if they got something very important from you.

Content Lives a Long Time – The content you publish today will pay off far into the future. If you create good quality content, you’ll be able to benefit from it for years to come.

Content is a valuable piece of your business puzzle. It can be instrumental in getting the word out about your business, your niche, and your offerings. It can be the investment that keeps on returning!