Types of Content That Every Website Should Have

Building a website used to be a much simpler prospect, but now that almost everyone uses the internet to find the businesses that they frequent there’s a lot more required of your company website. Creating a strong website goes beyond having a good logo and easy navigation. You need to create high-quality content in a variety of kinds to reach your audience broadly and help them connect with your company values.

 

Blog Posts

One thing you need to do to make sure that your SEO is hitting and that your website is compelling is frequent relevant blog posts. This kind of content is a great way to talk about your business and a variety of related subjects. People appreciate useful websites to help them to get information they need, and your blog posts can make this happen. Having guest writers and guest writing on other businesses’ blogs can help you to build your audience and connect with others in the industry.

 

Visual Content

Even though text-based content like blog posts is very important, most consumers do not like looking at huge blocks of text. Adding in visual content can make your website more compelling and easier to read. Emphasizing visuals can help you generate more leads with your website. When you incorporate visual content well, it will help you to make a positive impression on your audience and to make your site somewhere that people like to visit. Make sure to use visuals that are compelling so that they are helpful and not distracting to readers.

 

Videos

Video content can also be important for a variety of audiences. It can be incredibly helpful to caption your videos so that they’re more accessible, but this can also help your videos to be more informative for people who are watching with the sound off. You want your video content to be compelling and fun to watch while also being informative and useful to your customers. It can take a lot of time to craft high-quality videos, but it is worth it because they’re easily shared to social media to help you build your audience.

 

Your website functions as your first impression for many of the customers who eventually work with you. That means that you should make it as enticing and informative as possible. Including a variety of content types will help your website to be more compelling and more accessible to all of your customers.

 

Read this next: How to Write More Impactful Blog Posts

How to Write More Impactful Blog Posts

Whether you are blogging for your business or for fun, everyone wants to create blog posts that are compelling and make an impact. Figuring out how to do that can take some time and effort, but it is doable for anyone who is willing to try. Here are a few tips that can help you to make your blog posts more impactful for the people who read them.

Know Your Audience

You can’t make your blogs more impactful if you don’t know who you are writing them for. Different people are impacted by different things, so the better you know your audience, the easier it will be for you to write posts that are meaningful to them. An easy way to start is to think about yourself and what you appreciate and to write blogs for people like you. Then as you get more comfortable with that, try to find ways to grow your audience while continuing to write meaningful content. As you get to know your audience better, you can improve your blog posts and make them more meaningful.

Conduct Keyword Research

While research isn’t everyone’s idea of a good time it is a good way to figure out what people are interested in. Choosing the right keywords can help you to get your blog posts into the hands of your audience. Google Trends can help you see what people are searching for in real time. The better you are able to use good keywords, the easier it will be for you to find the people who will enjoy and appreciate your content. Sometimes, it’s not your content that’s the problem, it’s just that the right people aren’t seeing it.

Make Connections with Other Blogs

Another great way to improve your blogging is to have great connections with other bloggers. When you have a network of bloggers you can go to you will have the opportunity to write guest posts and to have others guest on your own blog. This helps you to gain more followers and to learn how to write in different styles.  The more you learn from other bloggers, the bigger your impact can be.

Blogging can be a great way to reach an audience and inspire them, especially if you are working to make an impact. By learning about your audience and finding ways to connect, you can improve your writing and your influence. There’s no better time than now to start working on your blog.

Read this next: How You Can Engage With Your Customers Online

How Writing Good Blog Posts Drives Traffic to Your Site

Creating a blog is an enjoyable undertaking that often starts with a passion for a certain subject. What keeps blogs going year after year is the content. That initial idea, no matter how great it is, won’t make your blog stand out, but good blog posts that are regularly uploaded will. Here are some reasons that writing good content can help drive people to your site.

Post Often

You don’t have to post content daily, but it is a good idea to post as often as you can when running a blog. This will drive traffic to your site and improve search engine results. On the personal side of things, regularly posting gives readers the impression that they are connected to you and your content. Figure out how often you can post quality work, then outline a schedule to make sure you stay on target. Track your views and watch your numbers increase when you post often.

The Power of Creative and Fresh Content

Posting often doesn’t mean posting just anything. You want your content to be fresh, creative, and useful to your readers. Invest the time and effort into quality content if you want readers to keep coming back for more. By posting fresh and new content, search engines can find your content and subscribers share it, bringing more traffic to your site. Every time you post content, you have an opportunity to bring in more readers, keep and delight your current readers, and make sure your name and work is connected to quality writing. Whether you write about the details of the topic you’ve chosen or offer a more general overview, your content should be enjoyable to read.

Be Consistent with Style

Most writers automatically have a style that comes through when they write blog posts. What’s important is to be consistent with your style so all of your posts feel cohesive and like the same person produced them. This will help readers understand you and your brand. Should you host guest writers at some point, make sure to work with the ones who have a similar style to your own. This will keep current readers interested and clear on your style, interests, and approach. A blog is a great way to create interest in your brand and whatever topics you choose to cover. Make sure to post quality content often, and find your voice before you establish your blog. These rules applied consistently can help your site grow over time.

 

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Episode 004: What Email Campaign Types Should I Be Sending?

You know you should be sending out certain types of emails, but which ones should definitely be on your list?

In today’s episode we explore 3 types of email campaigns you need to be sending:

  1. The Welcome Email
  2. The Straight-On Promo Email
  3. The Invitation Email

You’ll find out when you should be using these emails and exactly what should be included in them as well. Please share your comments and feedback in the comments section below.

003: How do I educate my prospects?

This is a frequently asked question – as most people are so used to selling that they have no idea how to educate their prospects and customers. In this episode I take you through 3 types of content you need to be using in your content strategy to build awareness, trust and ultimately variety into how you educate your prospects.

Here’s the link to the blog post I mentioned in the episode:

Native Advertising – What is it REALLY?

It’s hard to believe, but there is a lot of disagreement about what native advertising is exactly. It has actually been around for a long time, but the form is improving by leaps and bounds and becoming less salesy as consumers become more savvy. The idea behind native adverting is that it draws in the consumer, just as any other content you offer them.  It entertains them, engages them, and offers them value – even if they don’t buy what is being offered. Native advertising can take on many forms, depending on the context of the advertising.

Forms of Native Advertising

In-Feed – This is like what you see on YouTube or Facebook when you sign on or search for something specific. It is usually labeled “sponsored,” so it’s easy to spot, but is often just like other content that your users like to consume.

Paid Search – A good example of this appears on Google Search. When you search for a keyword term, you’ll have both the unpaid and paid results appear. Paid results are at the top and to the right, and organic is everything else. They are also labeled “sponsored.”

Recommended Content – On CNN.com if you scroll down, you’ll see recommended content to read. This is usually pushed out by a company like Outbrain.com which syndicates other people’s content for a fee, and then offers it to you on other platforms. It might say “these stories are recommended for you.” Usually it’s based on what the user is already reading.

Promoted – This is common on Amazon, Facebook, and YouTube, and this form of native advertising will be listed as “promoted.” It is usually a post, a product, or a video, depending on the platform. For example, on YouTube it will be a video and on Facebook it will be a post.

In-Ad – Often these banners appear in the promoted content itself, and this form of advertising is delivered based on the content in which it appears. This can be found on YouTube when supposedly relevant ads are displayed on a video.

Custom – This is paid content delivered in a variety of ways to users by different publishers. They might be articles, guest posts, sponsorships, or other forms of advertising that do not fit in the other definitions. They aren’t very salesy in nature, and they offer value of some sort on their own to the user.

What makes an ad “native” is its ability to camouflage its true nature to the audience by being relevant, valuable, and useful to them.  It is promoting a product or service that the user probably needs, so it feels less like a sales pitch. This type of advertising has been around a long time in the form of advertorials, but they’re getting more targeted and useful due to the way the internet gathers information from users.  This added value has proven native advertising to be far superior to other forms of advertising.1 Native-Ad-Effectiveness-Infographic-Sharethrough-IPG-c898cefb

Now technology enables marketers to get more specific about who and when such content is delivered, ensuring it’s consumed by the user at a higher rate than banner ads or traditional ads that are often ignored or avoided.

Keywords Aren’t ALL THAT – Rich Content is More

rich contentYou have likely heard that in order to write rich content, you need to write content with a certain number of keywords and do all kinds of keyword research in order to have a website that appears high in the SERPs. Well, some of that is true, but some of it is not. You do need to use keywords, but there is actually a lot more to it than just that.

Rich Content Creators Know These Tips:

Google Is Smarter Now

Google Search and other search engines are smarter than they used to be. Now they not only understand when a search term is used on a website that the site is likely about that, but they also know how to find out why the site is important. So while keywords are still used, you now also need to have a backup such as actual content that speaks to your audience in an intelligent and valuable way about that subject.

Video Is a Huge Traffic Driver

Rich content has to include video as well. With video outside the title and description, there are not really that many keywords. Yet video is a big traffic driver and is weighted very heavily when it comes to sending traffic your way. If you want to increase traffic, you need to add video to your website as often as you add other types of content.

Content Needs To Be Unique and Useful to Your Audience

There is more to it than spinning an article to make it different and appear unique. It truly needs to be original. In order to say you truly have rich content on your site – regardless of whether it’s text, video or images – needs to be interesting to your audience and original. It can’t be created just for search engine optimization; it needs to be created for the reason of entertaining, engaging, informing, or educating your audience.

Your Website Must Be Mobile

If your website is not mobile at the moment you’re reading this, stop reading, check out how it would appear to someone searching for you on a smartphone (because that’s most likely how your audience will be), then go find out how you can make your website mobile. This is actually more important than your content right now, because without it being mobile, search engines will not even list the site in the search engine results. Once that’s finished, start populating with more content that’s original and interesting.

Engagement Is All That

One of the biggest driving forces in getting higher search engine results is the engagement that your content brings. When your audience comments, clicks your links, shares your information and engages with you, that means a lot to the new search engines.

 

Keywords do help you get ranked on Google, identify what it is that you do, and help people find you. But it’s important to keep in mind that they’re not everything. There is more to getting higher search engine results than throwing up some keyword-rich content. The content needs to be relevant, targeted, and interesting to your audience to get real results.

Key Components of a Sales Funnel

sales funnelNo matter what type of product or service you promote, the purpose of a sales funnel is always the same:  The purpose of the funnel is to get new leads, turn those leads into buyers, and to get those buyers to buy more.  While there are different configurations for a funnel, there are some key components that should always be included in your sales funnel.

Sales Funnel Basics:

Lead Magnet – This item goes at the widest part of your funnel because it is designed to get people to sign up for your email list. Often times business owners offer a free product or a trial version of a product in order to get people on their list in order to market to them and offer them the real products or services they want to promote and sell. To accomplish this, you’ll need a squeeze page to promote the lead magnet or freebie, an email sign-up form, as well as a download page.

Entry Product – Some people call this the “tripwire” but using this language can unintentionally (and unfairly) evoke a negative connotation. The fact is that this entry level product is an inexpensive product that your audience can buy that will be a low cost comparison to your main products. It will give them a good example of the type of products you sell. But it’s also a good place to add an up-sell opportunity for your buyer.

Email Content – Both the lead magnet and the entry level product put the prospects onto an email list so that they can now learn about everything you offer. You will want the lists segmented so that you can send them the right information. You’ll need to create email content that is designed to send your audience to the next product in line for them and their unique interests.

Product – You’ll need at least one higher-priced product, if not a series of increasingly higher-priced products. This could be an advanced product or course, a private forum and support group, one-on-one coaching services, and more. If you can create a continuity program, it’ll make a great up-sell for either type of list.

Sales Page – Each product needs a sales page that will also need an up-sell (and even perhaps a down-sell) to best utilize the opportunity of connecting with your prospect. You don’t want to turn away any opportunity to connect and make an offer.

When you create each component for your sales funnel, there are several aspects to include with each element to make it complete. You’ll also need to think about how those components flow together to make a complete campaign.  Even though each unique funnel may have a different purpose, they all need to include these key components in order to be effective and grow your business.  Get to know each component and its function so that you become an expert at creating these sales funnels!

The New and Improved Rules for SEO

rules for seoA lot of people think that SEO is just a trick, or a bunch of shifty tactics to take to get people to come to your website. While it is true that some of the methods you read about seem somewhat unethical, the fact is that if you follow the rules for SEO without trying to mislead anyone, you’ll find that they are sound business practices that help you build brand awareness, get more traffic, and make more sales in an honest and effective manner.

Follow the Rules for SEO With These Tips in Mind…

Consumers Are Smarter Today – Most people who are shopping online are clued in on the tricks of the trade now. They understand sales pages, and know what clickbait is, and they don’t like most of them. You want to acknowledge that fact with everything you do. Respect their time and don’t trick your audience.

Mobile Optimization Is an Imperative – Today websites need to work seamlessly on any device, so mobile optimization is very important. Your audience needs to be able to read, learn, interact, and purchase through their mobile devices without missing a beat.

SEO Is a Long-Term Strategy – Working on the SEO structure of your websites and blogs will take time. It should not be considered an overnight success measure. When you think about rules for SEO, it should be considered a long-term strategy that will work over time to affect traffic on your site, not a quick fix.

Content Needs to Provide Value – If you know your audience and understand the message that you want to send to them, you’ll be able to create amazing content that provides a lot of value to your them. The information should be trustworthy, expertly written, without grammatically errors, and interesting to read.  Content they can actually use will keep your brand in front of them.

Keyword Density Is Old News – Keywords should be in the title tags, content, H1 tags, URLs, alt text on images, and within the image name. But when thinking about the latest rules for SEO, keep in mind that keywords in content should be included in a natural way without any concern about “density.”

Satisfy the Needs of Your Users – This goes back to creating content for the different personas within your target audience. You have to put yourself in their shoes and know what they would find valuable and useful.

You Must Earn Links – Links tell search engines how authoritative your website is, what topic your website should be ranked for, how trustworthy your website is, and how valuable the content you create is. If people are linking to and sharing your content, engaging with the content, and visiting your website, you’ll earn links. In other words, skip the article directories, blog networks, comment spamming, and link trading. They don’t work.

Social Is a Must – The reason you need to use social media is to build community and relationships so that you can distribute your content and information to people who desire it, need it, and want it. You can simply help people out, and then reap the rewards.

When you are aware  of and embrace the new rules of SEO, you’ll be more successful with your SEO strategy – whether it’s on-page or off-page SEO. Remember that it’s a long-term process that will pay off many times over if you trust the process and follow the latest rules of SEO.

Guide to SEO Success

 

seo success

The key to search engine optimization success (SEO success) is really about strategic planning, content strategy, and creating an experience that will resonate with your audience. SEO is not just one thing; it’s an overall strategy that will help you build your brand and market your products and services through using content. It’s also about marketing that content, as well as using other methods to build traffic.

Here’s a quick guide to achieving SEO Success:

Know Your Audience – In order to create information that your audience wants to see and learn, you need to know who they are. Try creating audience personas to cover all the different segments of your audience – from your cold prospects, to your warm leads, to people who have already purchased from you.

Create Valuable Content – When it comes to SEO success, content really is king. Today, content marketing is the main SEO opportunity that works well to build your brand, get more traffic, and make more sales. The content should be valuable to your audience and not simply written for search engines.

Earn Links – If you have links from other authorities’ websites to yours, it moves your website up in the search engine results. But, you can’t have just any links to your website. They must be earned links via social media, guest blog posts, videos, and other means. Do not pay to get links; this doesn’t work and can actually get your site blacked out from SERPS.

Structure Your Website Correctly – For SEO to really work, it’s not enough just to have excellent content. You also need your website to have a linking structure and design that loads quickly and works across all devices. In order to experience true seo success, you want keywords in the URLs, keywords in the anchor text, and in titles of every page and every piece of content you publish.

Keep Abreast of Google SEO Guidelines – Things change quickly in SEO, with every update that Google and other search engines make. Sign up to receive Google updates on their webmaster guidelines. The information you can learn from Google will work for every search engine.

On-Page SEO – On-page SEO includes title tags, images, keywords, content, and internal links. Understanding how to use each of these is important because it will make a difference behind the scenes to get more traffic to your website.

Off-Page SEO – This refers to earning external links via content marketing, social media, guest blogging, and more. The point is you need to earn the links in an organic manner. As mentioned, do not pay for links or pay to play guest blogging. Earn the links through the natural things that you do to engage with others online.

Promote Your Content – One of the things that people miss out on when it comes to SEO is that they create tons of content, but then forget to market it. You may market your products and services, but you also need to market your content for best results.

Using these SEO tips will increase your chances for SEO success if you do them all regularly and patiently. SEO is not an overnight solution to traffic generation. If you want something that’s overnight you’ll need to run paid ads. However, SEO can not only help you get traffic, it can also make the traffic stick around due to the fact that your website is easier to navigate and has the right information.