How to Increase Conversions on Your Online Store

Getting customers to your online store is an important thing for any business, but once you have done that, you need to actually help them make a purchase. The process of getting a customer from your site to the end goal of following a call to action and making a purchase can be a challenge. There are many things you can do to make that process go a little more smoothly.

Use Calls to Action

To start, you want to make sure that your customers actually know what you want them to do. To make that happen, you want to make sure that you use strong calls to action on every page of your site. A call to action gives your customers something to work towards and will help them to more easily navigate your site. Sometimes the call to action will be about making a purchase, but sometimes it will be about filling out a survey or providing contact information. Whatever it may be, make sure to clearly communicate what you want your customers to do.

Give Customers Options

It can also help to make sure that you are reaching more customers by giving them a variety of options once they are on your site. One of the main places where customers want options is in their payments. Different customers have a lot of different preferences for making payments, so it is important that they have options available. There have never been more options for payment, so you may as well take advantage of the opportunity. Smart wallet payment options are a good example that can simplify the checkout process on your website.

Keep Track of Conversions

You can’t improve on your conversions if you don’t know how they are currently going. You should be tracking visitors to your site and how they eventually leave. The more you know about what customers are currently doing, the easier it will be for you to make improvements moving forward. If you need more information, you can even put a survey on your site to figure out what might help your customers accomplish what they come for.

Every business is trying to improve all the time. As you continue learning about the conversions on your website you can make improvements and find a way to move forward. When your website works well, it will keep you and your customers happy.

To keep your website fresh and up-to-date, check out our website care plans here!

How to Get More Customers to Take Action

Getting and keeping eyes upon your business is an expensive and time-consuming task. You want to make sure that you have a chance to attract all of the customers that you can. You also want those customers you have to purchase and continue to purchase loyally from your products and services. How can you foster customer loyalty, while propelling more customers into action.

Offer a Value Proposition

What is your value to the marketplace? Without knowing this specific, important answer, it’s hard to be able to market anything, much less to catch the eye of your target demographic. Figure out how to say in as few words as possible how critical you are to your potential clients. This is your product’s value, and helps you know more about your target demographic as well as yourself. It isn’t possible to advertise your marketing value to the marketplace as a whole unless you know why your product and services are both valuable and of value to your potential customers.

Gamify the Experience

Everybody loves to play some sort of game, and identifying which one is useful to you can help you be able to get customers to follow through with the actions you want. Gamification can help trigger call-to-action events among customers. This can include things like scratch offs on mailers which lead to coupons, or even “wheel of fortune” spins to see what percentage they can “win” when they register their email addresses.

Superlatives and Time Limits

There’s a reason that much of advertising copy includes exclamation marks! Telling your customer to take action sometime in the future, maybe, if they think about it, isn’t nearly as effective as offering reasons they must take action right now. You want that sense of urgency and the feeling that something will be lost if action is not taken. Great ad copy can feel a little like a carnival barker urging a crowd. Pushing to make a purchase now, wanting to progress this second, and other urgency propels customers towards making choices that otherwise they might forget to complete.

Advertising needs to be fun, both to catch the eyes and pocketbooks of your potential customers. Look for ways to make the process of purchase easy, urgent, and valuable to those you are seeking in your targeted demographic. Your ideal customer will feel their best when they get a little razzle dazzle along with their marketing!

Read this next: How You Can Start Monetizing Your Website 

Why You Should Put More Effort into Boosting Cybersecurity

As our world continues to develop and grow, it is becoming increasingly clear that we are living in an ever more digital world. Operating business in a digital space offers massive opportunities for growth and expansion that have never before been afforded to businesses. But the internet also comes with a lot of security risks, there are a lot of new ways that people can get at yours or your customers sensitive data. Here is why you should put more effort into boosting cybersecurity. 

Protect Customer Information

As a business owner and manager, your first obligation is always to your customers. One of your many responsibilities to these customers is to keep their information, like social security numbers, credit card information, and other private personal information, secure. Investing in a robust cybersecurity system allows you to guarantee to your customers that you are doing everything in your power to keep their information safe from harm and keeping it out of the wrong hands. In order to protect your customers in today’s Digital marketplace, you must have cybersecurity in place. Cybersecurity is the most effective and only way to Eisner that you are protecting your customers data to the best of your abilities. 

Increase Website Reliability

When your website crashes, goes down, gets viruses, or is otherwise disrupted by cybersecurity threats, your customers take notice. In today’s world customers want things now, they are no longer willing to wait patiently. Having a website that does not have a secure cybersecurity system in place leaves your website open to unreliability and slowness – two factors that customers simply hate. Keep your website running reliably and smoothly by utilizing a strong and secure cybersecurity system. This will keep your website running reliably for your customers and keep it safe from realtors who might target your business for cybercrimes. 

Protect Your Reputation

When your website gets hacked and customer data is leaked, the word gets around. This can develop a reputation around your company that you are unreliable, shady, or otherwise irresponsible. Building and maintaining a reputation in business is a difficult endeavor, and something as small as having a less than stellar cybersecurity system seriously jeopardizes your long-term reputation as a trustworthy business owner. Bolster your cybersecurity and you will develop a reputation as a business owner who values and protects their customers. 

Avoid Expensive Mistakes

When hackers get the information of your clients, it ends up costing you a lot of money. In lost business, yes, but also sometimes in liability. Avoid expensive mistakes and take care of your data. Another way to avoid costly mistakes is to invest in accounting software. Accounting software helps you hit deadlines and prevent clients from getting left behind. Make sure that you have a strong accounting software, and cybersecurity system in place. Ensuring that your business has these two pieces of software in place can help your company avoid two terrible costly mistakes the don’t have to be made 

Build Customer Trust

When you protect your client’s data, you develop a trust between yourself and your customers. Trust is one of the essential ingredients to client relations in running a business. If your clients trust you, they will be more likely to shop with you again. Building repeat clients that trust you and your business is one of the best ways to drive sales and keep your profits growing. Cybersecurity helps you develop the trust of your digital customers. 

Cyber Crime is Only Becoming More Popular

As more and more of the world goes digital, more and more crime goes digital as well. And not only is cybercrime becoming more prevalent, but cyber criminals are also getting better at what they do. This means that you constantly need to be boosting and upgrading your business’s cybersecurity system to ensure that you are staying up to date on what cyber criminals are doing, and that your business is protected from the latest tactics. Keeping your business operations secured with a robust and safe cybersecurity system is the only way to keep your business safe from online crime. 

Saves Money

The costs of a cybersecurity attack are massive. While investing in a strong cybersecurity system may cost money upfront, the return on investment in money saved from avoiding a data breach is huge. When data breaches you can be subject to loss of revenue, loss of clients, lawsuits, intellectual property theft and compromised client data, all of which can cost thousands or even millions of dollars. The risk is simply not worth it. Your business needs to invest in cybersecurity to avoid these costs. Sometimes you have to spend money to make money, and in the case of cybersecurity, sometimes you have to spend money to avoid having to spend even more money. 

Boost Employee Confidence

While client confidence is essential, so too is employee confidence. If your employees don’t have confidence in your business and security practices, then that will rub off and infect your customers as well.  When your employees feel secure in dealing with cybersecurity threats, and the cybersecurity systems in place, they develop a trust in the company which is essential for a happy and effective workforce. Having an effective and happy workforce is just one of the many benefits of boosting your business’s cybersecurity. 

Running a business during the digital age comes with its own particular stresses. The digital world means. More competitive marketplace. It also means a more dangerous space for customer data and confidential business data. AS a business owner it is your responsibility to protect the sensitive data of your customers. Having a robust cybersecurity network in place to prevent cybercrimes is the only way to protect that data. After covering these eight reasons, it should be clear that boosting your cybersecurity system at your business is always a good idea to protect your business and build trust with your employees and customers.

Read this next: Features Your Business Website Needs to Facilitate Customer Communication

How to Get More Readers onto Your Blog

When you put time and work into writing a blog, you want people to actually take the time to read it. As you build a following you will have more consistent readership and be able to meet your goals as a blogger, but in the early days, it can be hard to figure out how. To bring more attention to your blog, follow this advice and you’ll get a lot more readers each week!

Write Better Titles 

Some people overlook titles of the blogs they write because they don’t think they are particularly important. However, the title is often the first thing that new readers see, and it is what they use to decide whether or not to read what you have written. That means that the titles you choose are your first impression and they should be crafted to draw readers in. Try to think of titles that are catchy and informative so you can reach your audience easily and effectively. Using ‘listicles’ and startling facts are particularly effective.

Focus on Keywords 

A lot of the success of your blog depends on you being able to maximize your success on search engines. This means using SEO to bring your posts to the top of each search. SEO is a long-term brand strategy that requires you to put a lot of work in. You don’t want to write blog posts on any topic, or not consider the keywords your intended audience is using on search engines. Best practices can change over time, so it is important to stay in the know about Google Analytics so you can put your best foot forward for your business.

Include Quality Content

One of the best ways to grow your followership on your blog is to have information that is sharable. This means writing the kind of blog posts that are compelling enough that your current readers will share it with others. The more compelling and shareable your blog posts are, the more readers you will gain. For that reason, it’s important to craft each blog post in a way that is easy to read and understand, and contains interesting information.

Running a small business is hard, and your blog is a big part of making your business more successful. By creating more compelling blog content and bringing in more readers, you can expand the work that you do elsewhere. With a better blog, your business will be much more successful!

Read this next: Types of Content That Every Website Should Have

How You Can Start Monetizing Your Website

Few people would argue with the necessity of having an online presence in today’s market—how else are folks going to find you? But your website can be much more than just a way for customers to find you. Your company website can also be a moneymaker for your business. Here are a few simple ways you can use your website as an additional revenue source.

Place Ads

These days, the digital version of classic advertising is known as direct advertising. A business places an add on your website or specific pages within it, and pays you for the duration of the ad life. To be able to make direct advertising work for you, you’ll generally need to have a good knowledge of your website traffic stats (which you should anway).

Advertisers typically want to know that your website is attracting the right market for their products and/or services, so you’ll need to be able to show data on who your customers are. If you’re not the type to spend time crunching your website data, try checking out online advertising programs to see if you can enroll in one that will do the work for you.

Sell Products Directly

You can also try selling products directly on your website to generate extra revenue. For those unfamiliar with the e-commerce store, the basic idea is that instead of a link directing customers to another page to purchase a product they can purchase it on your page directly. You may have noticed this with the rise of Facebook Market or Instagram Shopping.

The bonus is that setting up an e-commerce store isn’t actually very difficult. It’s easier than ever to add an e-commerce store to your website with easy drag and drop features. Depending on your own market niche, some products may already be highly compatible with your wares.

Join an Affiliate Marketing Program

Affiliate marketing programs.are similar to allowing for direct advertising, but it’s not quite the same thing. Affiliate marketing is sort of the digital version of authority appeal, to use a marketing term. Here’s how it typically works.

An affiliate will place an ad on your website, but instead of a direct encouragement to buy a product or service, the ads often aim to collect information. Affiliates typically pay for engagement, not just sales, and the goal has a broader application than direct advertising. Affiliate marketing ads are often targeted towards building brand awareness with a select customer base. It’s not uncommon for affiliates to offer “free trials” or coupons in exchange for customer engagement.

So there you have it…a few simple ways to monetize your website. Which strategies will work for you?

Read this next: How to Get More Value Out of Your Website

Features Your Business Website Needs to Facilitate Customer Communication

Every business relies on a base of customers in order to be successful. There are a ton of different factors that go into creating that base, one of which is the ability to effectively communicate with them. With more and more of business being done online, it’s more important than ever for your website to have features that facilitate that communication. But what sorts of features should you have?

Chatbots

Chat features can be a great asset to your website. You have the option of using live chat, a chatbot, or a combination of the two. Which one will be best for you will depend on your business. Consider, however, that a chatbot is predictable (you programmed it, after all), can collect valuable customer information, and can drastically improve your response time. All of that can be done without having to pay an employee to handle customer chats.

Contact Forms

Sometimes a chatbot just doesn’t cut it. Sometimes customers need to be able to get in touch with an actual person at your business. For this reason, it’s important that you have a contact form on your website to collect customer information. You can collect a phone number, email address, and a description of their query from them on the form. To make it even better, allow customers to mark their preferred method of contact. 60% of Millennials want text options when communicating with businesses. When you connect with customers the way they want to be connected with, you’ll find the experience is much better overall for everyone.

Links to Social Media Profiles

If you aren’t developing a social media presence for your business, you’re missing out on a valuable opportunity. Not only can social media be a powerful marketing tool, but it gives you yet another avenue for connecting to and communicating with customers. Make sure you include links to your social media profiles on your website. This may not be the go-to method customers use at that moment, but if they connect with you on social media they’ll have another way to reach you in the future.

Being able to communicate effectively with your customers is absolutely crucial. Given the increased emphasis on doing business digitally, it only makes sense for you to offer them ways to communicate with you that they can access through your website. Take a look at what features you currently offer and see what improvements can be made to increase your effectiveness when it comes to communicating with your customers.

Read this next: How to Rescue Your Business From Falling Sales

How to Rescue Your Business From Falling Sales

Whether you have just started your own business or if you’ve been running it for a long time, it’s likely that you have had to deal with some major difficulties since the pandemic. Recovering from hits to your business might seem like quite the uphill battle, but take it one step at a time. A few key changes to your approach could help you reset.

 

Reassess Your Key Metrics

Reassessing your key marketing metrics is a great place to start as you work to make your company more profitable. Start by looking at where you are allocating the majority of your resources and figure out how successful those approaches are actually being.

 

Look for gaps in your marketing—maybe you have a good amount of traffic but few conversions. Dig around to figure out possible reasons for this. The answers you find might surprise you.

 

Hire a Professional Web Designer

Another reason why you might be seeing falling sales is an ineffective sales page. About 75 percent of consumers judge your business based on what your website looks like. If they aren’t getting fun engaging vibes from your website, it’s likely that they aren’t connecting to your brand and won’t convert to customers.

 

As you have a web designer reassess your website, it’s important that they also take a good look at your load time. If your website isn’t loading within a few seconds, it’s likely that you are losing a lot of the visitors that initially click on your page.

 

Focus on Your Target Audience

One of the most important ways you can rescue your business from falling sales is to rethink how you are marketing your product. First, start by thinking about your target audience and how to best reach them.

 

For example, if you are running a test prep company, you’ll want to get into the heads of students more. Instead of spending a lot of money to have ads placed in various on-campus newspapers, maybe you need to offer students a free practice test in a simulated testing environment and a post-test assessment and consultation. Changing up your marketing by focusing on your target audience could help you generate a lot more interest.

 

If you’ve seen your sales falling, it can be quite discouraging, but don’t give up. It will take work, but changing up your approach in a variety of ways can help you turn things around.

 

Read this next: How You Can Engage With Your Customers Online

How Do I Get Good PR for My Business?

When it comes to how successful your business is, reputation is everything. Focusing on the needs of your customers and their opinions is one way that you can build good public relations for your business, however, there are many smaller parts that go into your perceived reputation. Once you can build good PR, you will be able to see your business grow.

Sponsorships

Giving to others is one of the best ways to build up a good reputation with those around you. Sponsorships where you give money to charities, sports teams, or larger companies are also a strategic choice to get your business’ name out in the community. For example, if you own a dentist office and sponsor a local hockey team, you will get press from being on their uniforms. As an added benefit, people who like the hockey team will translate those positive feelings towards your business. People will also learn from your sponsorships that your business is not selfish and that you want to help others instead of keeping all your money to yourself.

Online Reviews

If you are trying to improve how people perceive you, you first need to know how they currently perceive you. This includes looking at customer reviews left online. You should try to respond to as many reviews as possible, whether they are positive or negative ones. Next, you should encourage customers to continue to leave reviews. Not only do you want good reviews, you also want recent reviews. One of the easiest ways to get reviews is by sending a survey after purchase or delivery. You can take it one step further and offer a small discount or incentive once it is completed. Reviews will help boost your SEO as well.

Build a Platform

Nowadays, people want to support businesses that have the same values that they believe in. As a result, if you want to have a better relationship with your customers, you should make your values known. This does not mean that you need to have a political stance on everything, but your business can benefit from having a purpose. For example, some clothing companies donate a pair of shoes for every purchase made. This entices people to shop from those businesses because they know they are benefiting a good cause.

Good PR can be hard to come by but can also make a huge difference for your business. Customers will be more likely to support your business if they have positive perceptions of you. By focusing on a few key areas, people will be naturally attracted to your business.

Read this next: How to Boost Your Normal Marketing Strategies

Top Tips for Using Company Vehicles to Advertise Your Business

Using vehicle wraps to advertise your business is an often-ignored aspect of business marketing. Most companies tend to focus on their social media budget rather than physical forms of advertising. However, unlike archaic ads used in billboards and newspapers, a company car can show off your business no matter where you decide to drive.

Obviously, there is still some necessary strategy you must consider before you get the wrap applied. There are ways you can maintain your advertisement to look stellar as well. With a clever advertisement on the side of your car, you will be more likely to stumble into better business opportunities.

Vehicle Advertising Options

Registering your car in an event that thousands of people will attend is a great way to market your business. Independence Day parades, car shows, and other fun community events can all give you opportunities to share information about your business. You can also take these moments to pass out coupons or gift certificates for your company.

Honestly, the most consistent way you will advertise your product is by driving around. This is a form of passive advertising that can get people thinking about whether or not they need your product. Sometimes, just driving around can get you the attention you are hoping for, making extra pit stops even more worth it.

Maintaining the Appearance of Your Ad

You want your advertisement to communicate your brand clearly to the customers. One problem with vehicle advertising is that your car must face the elements fairly regularly—especially if you live in a mixed climate. See to it that you take your car to get washed at least once a week to maintain the waxy look. You are the company billboard, after all.

Ensure your design will also hold up over time. Less is more in some circumstances and can communicate class and professionalism. Include humor and bright colors to catch people’s attention. If your advertisement’s design doesn’t seem to be working or feels outdated, take it to a graphic designer to see what they can do!

Protect the Paint

Speaking of professionalism, nothing detracts more from your advertisement’s message than an ugly paint job. The wear and tear on your car is to be expected, especially if you have been driving your car for several years. However, you have to take precautions to protect the paint you have.

Most car wash places will give you the option to apply a protective wax around your car. This paint protection can last for years, extending the life and preserving the appearance of your vehicle’s paint job. It can cost a lot if you are hoping to visit frequently. You may want to invest in an annual pass to your local car wash to keep it looking pristine.

Clean the Interior

Now the exterior of your car is looking great, but what of the interior? While a customer isn’t likely to hop in your car for a ride, they may have opportunities to peer inside your “portable billboard.” If all they see is a trash heap, that won’t reflect positively on your business.

Make small, consistent efforts to clean your car’s interior. Have a small garbage bag available at all times so you don’t accidentally spill wrappers, drinks, or fast food in your car. Vacuum it out regularly (this shouldn’t be a problem if you go to the car wash). Take pride in how your car looks and feels inside.

Plan Your Parking

The best way to show off your business logo is by parking in strategic places. If you own a business that services peoples’ homes in some way—be it lawn care, electrical work, or plumbing—park your car in front of the person’s yard. It might not seem like a brilliant tactic, but neighbors might see your parked vehicle and think to themselves: “Maybe I should get that done, too.”

When visiting the store, always park as close to the entrance of the business as possible. More people will see your logo and think this to themselves as well—inspiring them to give you a call.

Ensure its Certified

You do have to be aware of the various legal ramifications associated with car advertising. It is not uncommon for a business to do something, only to find out that it is technically illegal. Find the most effective and quickest way to get your car certified.

First, view state laws to see what potential rules you might break. If you can’t find anything, head to your city’s laws. While these can seem complicated, a government worker can often explain the legal reasoning behind the decision. Reach out to your officials to get the matter settled immediately!

Be a Good Driver

It is true that the design and cleanliness of your car is one way an anonymous passerby will judge your business. But you also have to consider your driving prowess when using a company car. You are representing what your business stands for. As such, it is irresponsible and risky to speed, get parking tickets, or make bad traffic calls in these cars.

If you are an employee, you can get written up or fired for driving poorly. Make sure you are demonstrating maximum patience and adherence to the law. You will keep your job and be a happier person.

Bigger is Better

There is a reason billboards are still a pretty common form of advertising. They are giant signs pointing you to a business you may or may not be interested in. Most people like the old saying: “Bigger is better.” Well in advertising, this tends to be true.

Your design may be loud and big on its own, but if it is trapped on a smart car, fewer people will be inclined to look at it. Trucks and vans are the prime choice for vehicular advertising—particularly for hardware and contracting jobs. But it really depends on what message your company wants to convey.

You have all the possible resources to make your vehicle advertisement successful. It’s one of the most cost-effective forms of advertising out there and is a simple, one-time cost. If you wrap your car, it is likely your business will get more “traffic.”

Read this next: How Your Business Can Reach Out to Young Consumers

Content That Your Website Needs to Keep Visitors Engaged

There are a lot of steps to creating a quality website that keeps its visitors engaged. When you think of the sites you visit the most you often associate ease of access, providing what you are looking for, and responsiveness with that site. You can likewise retain your visitor’s attention by posting informative blog posts, offering a variety of visual content, and providing opportunities for visitors to interact with comments and discussion boards.

Informative Blog Posts

Most users that visit your website want to learn more about who you are, what you do, and why you do it. They are not merely interested in a single product; they want to learn about everything behind the product. As they learn about you, they come to understand and support your vision.

Publishing informative blog posts is an excellent way to let your customers inside your business. Whether you are posting about the benefits of using your product or the process of making it, your visitors want to know about it. Keep your visitors engaged by giving them content to discover and learn about. 

Visual Content

While your visitors want to read about you, they also want to visualize you. To keep your visitors engaged, provide visual content that makes the discovery process more enjoyable. Short videos, pictures, characters, and font variety are a few of the ways to catch someone’s attention. Never underestimate the power of case studies and infographics. Case studies and infographics can add quality to your blog content. Rather than reading about the product, let your visitors visualize the way it can benefit their lives.

Comment & Discussion Boards

Humans are wired to connect. When you provide comments and discussion boards on your website, you become more personable which means your visitors start to connect and develop a sense of loyalty to you. Some of the ways you can provide interactive discussions are by allowing a comment section after each blog post or providing a way for users to submit questions and suggestions. Providing a method of interaction and then acting on it, will personalize you and your business with your current and potential customers.

First-time visitors will make quick judgments about your website which determines their likelihood of doing business with you. Capture their attention by providing blog posts, varied content, and interactive methods. Following these suggestions will provide the content needed to keep your visitors engaged.

I can create the perfect website to keep your visitors engaged. Contact me to get started!