Top Tips for Using Company Vehicles to Advertise Your Business

Using vehicle wraps to advertise your business is an often-ignored aspect of business marketing. Most companies tend to focus on their social media budget rather than physical forms of advertising. However, unlike archaic ads used in billboards and newspapers, a company car can show off your business no matter where you decide to drive.

Obviously, there is still some necessary strategy you must consider before you get the wrap applied. There are ways you can maintain your advertisement to look stellar as well. With a clever advertisement on the side of your car, you will be more likely to stumble into better business opportunities.

Vehicle Advertising Options

Registering your car in an event that thousands of people will attend is a great way to market your business. Independence Day parades, car shows, and other fun community events can all give you opportunities to share information about your business. You can also take these moments to pass out coupons or gift certificates for your company.

Honestly, the most consistent way you will advertise your product is by driving around. This is a form of passive advertising that can get people thinking about whether or not they need your product. Sometimes, just driving around can get you the attention you are hoping for, making extra pit stops even more worth it.

Maintaining the Appearance of Your Ad

You want your advertisement to communicate your brand clearly to the customers. One problem with vehicle advertising is that your car must face the elements fairly regularly—especially if you live in a mixed climate. See to it that you take your car to get washed at least once a week to maintain the waxy look. You are the company billboard, after all.

Ensure your design will also hold up over time. Less is more in some circumstances and can communicate class and professionalism. Include humor and bright colors to catch people’s attention. If your advertisement’s design doesn’t seem to be working or feels outdated, take it to a graphic designer to see what they can do!

Protect the Paint

Speaking of professionalism, nothing detracts more from your advertisement’s message than an ugly paint job. The wear and tear on your car is to be expected, especially if you have been driving your car for several years. However, you have to take precautions to protect the paint you have.

Most car wash places will give you the option to apply a protective wax around your car. This paint protection can last for years, extending the life and preserving the appearance of your vehicle’s paint job. It can cost a lot if you are hoping to visit frequently. You may want to invest in an annual pass to your local car wash to keep it looking pristine.

Clean the Interior

Now the exterior of your car is looking great, but what of the interior? While a customer isn’t likely to hop in your car for a ride, they may have opportunities to peer inside your “portable billboard.” If all they see is a trash heap, that won’t reflect positively on your business.

Make small, consistent efforts to clean your car’s interior. Have a small garbage bag available at all times so you don’t accidentally spill wrappers, drinks, or fast food in your car. Vacuum it out regularly (this shouldn’t be a problem if you go to the car wash). Take pride in how your car looks and feels inside.

Plan Your Parking

The best way to show off your business logo is by parking in strategic places. If you own a business that services peoples’ homes in some way—be it lawn care, electrical work, or plumbing—park your car in front of the person’s yard. It might not seem like a brilliant tactic, but neighbors might see your parked vehicle and think to themselves: “Maybe I should get that done, too.”

When visiting the store, always park as close to the entrance of the business as possible. More people will see your logo and think this to themselves as well—inspiring them to give you a call.

Ensure its Certified

You do have to be aware of the various legal ramifications associated with car advertising. It is not uncommon for a business to do something, only to find out that it is technically illegal. Find the most effective and quickest way to get your car certified.

First, view state laws to see what potential rules you might break. If you can’t find anything, head to your city’s laws. While these can seem complicated, a government worker can often explain the legal reasoning behind the decision. Reach out to your officials to get the matter settled immediately!

Be a Good Driver

It is true that the design and cleanliness of your car is one way an anonymous passerby will judge your business. But you also have to consider your driving prowess when using a company car. You are representing what your business stands for. As such, it is irresponsible and risky to speed, get parking tickets, or make bad traffic calls in these cars.

If you are an employee, you can get written up or fired for driving poorly. Make sure you are demonstrating maximum patience and adherence to the law. You will keep your job and be a happier person.

Bigger is Better

There is a reason billboards are still a pretty common form of advertising. They are giant signs pointing you to a business you may or may not be interested in. Most people like the old saying: “Bigger is better.” Well in advertising, this tends to be true.

Your design may be loud and big on its own, but if it is trapped on a smart car, fewer people will be inclined to look at it. Trucks and vans are the prime choice for vehicular advertising—particularly for hardware and contracting jobs. But it really depends on what message your company wants to convey.

You have all the possible resources to make your vehicle advertisement successful. It’s one of the most cost-effective forms of advertising out there and is a simple, one-time cost. If you wrap your car, it is likely your business will get more “traffic.”

Read this next: How Your Business Can Reach Out to Young Consumers

Content That Your Website Needs to Keep Visitors Engaged

There are a lot of steps to creating a quality website that keeps its visitors engaged. When you think of the sites you visit the most you often associate ease of access, providing what you are looking for, and responsiveness with that site. You can likewise retain your visitor’s attention by posting informative blog posts, offering a variety of visual content, and providing opportunities for visitors to interact with comments and discussion boards.

Informative Blog Posts

Most users that visit your website want to learn more about who you are, what you do, and why you do it. They are not merely interested in a single product; they want to learn about everything behind the product. As they learn about you, they come to understand and support your vision.

Publishing informative blog posts is an excellent way to let your customers inside your business. Whether you are posting about the benefits of using your product or the process of making it, your visitors want to know about it. Keep your visitors engaged by giving them content to discover and learn about. 

Visual Content

While your visitors want to read about you, they also want to visualize you. To keep your visitors engaged, provide visual content that makes the discovery process more enjoyable. Short videos, pictures, characters, and font variety are a few of the ways to catch someone’s attention. Never underestimate the power of case studies and infographics. Case studies and infographics can add quality to your blog content. Rather than reading about the product, let your visitors visualize the way it can benefit their lives.

Comment & Discussion Boards

Humans are wired to connect. When you provide comments and discussion boards on your website, you become more personable which means your visitors start to connect and develop a sense of loyalty to you. Some of the ways you can provide interactive discussions are by allowing a comment section after each blog post or providing a way for users to submit questions and suggestions. Providing a method of interaction and then acting on it, will personalize you and your business with your current and potential customers.

First-time visitors will make quick judgments about your website which determines their likelihood of doing business with you. Capture their attention by providing blog posts, varied content, and interactive methods. Following these suggestions will provide the content needed to keep your visitors engaged.

I can create the perfect website to keep your visitors engaged. Contact me to get started!

How to Set Up a Home Office That Will Help You Succeed

Working from home comes with plenty of benefits, but it can also come with distractions that the regular office doesn’t have. That’s why putting together an effective home office for your business can help you to be much more productive. Your office should look and function in a way that works for you, but there are a few necessities that will help you to get things done.

Keep Your Workspace Clean

Organization is key to any home office, but it is especially important when you are running a business from home. Having a clean workspace helps you to focus and removes unnecessary distractions. If you are seeing clients in your home office, then a clean workspace is even more important. A clean space shows that you are professional and committed to your work and just generally helps you to make a better first impression. Having a clean and organized space will also help you to feel happier and more productive so you don’t get distracted working on cleaning tasks instead of your more important projects. Make sure to spend a little time each day working on tidying, so the mess doesn’t build up and become overwhelming.

Light the Area Well

Good lighting will help your office to become a more functional and productive place. Working from your home often means you are stuck with the overhead lighting that you have but adding lamps and natural light sources can help your space to feel more inviting and energizing. Make sure you have effective blinds or other window coverings so you can control the natural light and minimize any glare that you may notice. A poorly lit space simply isn’t conducive to work and can lead to midafternoon naps instead of productive time after your lunch break.

Keep the Temperature Comfortable 

It is always worth it to have your office at a comfortable temperature. Discomfort hurts productivity, and there is no reason to suffer when you have control of the thermostat. If you notice that your office isn’t heating and cooling as well as you would like, you may have a problem with your HVAC system which could use repair or even replacement. While HVAC systems can be pricey, you can always write it off in part as a business expense. Having an efficient HVAC system will also help to keep your utility costs low which is always a plus when you are running your own business.

Buy a Comfortable Seat

Your office chair is an important part of your impression and your productivity, so you should choose wisely. A beautiful chair can make a great statement, but if it isn’t comfortable as well it can lead to problems as you work in it every day. Look for an office chair that looks good but also gives you the support you need to make it through the workday without experiencing any pain from your back or neck. The more comfortable and supported you are by your chair, the easier it will be for you to navigate the workday and get your tasks done on time.

Choose a Desk with Lots of Storage

Your desk is where you will spend most of your time while running your business, so it should be a useful and effective piece of furniture. Choosing a desk that has lots of storage and organization built in will make your life easier and facilitate productivity. Not all desks are made the same, so think about your storage and organizational needs and choose a desk that will make it happen for you. Style is also important, so finding a desk that you like will also make your job of running a business a little more fun.

Decorate Effectively

Your office décor will have a profound effect on the energy of your space and the flow of your work. Choose a single style for your decorations and stick to it to create a cohesive look. Having a complementary color scheme can also help the flow of your office. Choose a couple of statement pieces for your office and then have the rest of the décor help to set the general tone. A clock can be a great piece to add style to your space while also serving an important function in your office.

Don’t Skimp on Necessary Technology

When you are just starting your new business, the budget can often be tight, and while there are some areas it is okay to be frugal with there are other things that are worth the expense. Making sure you have the tech you need to run your office effectively is an essential task. Having a laptop with a good docking system and a nice monitor and keyboard can make your life a lot easier, especially when you travel for work. Investing in high-speed internet will ensure that you can always complete your tasks effectively and on time. As you look at your home office budget, make sure to keep technology as a purchasing priority.

Separate the Space

It is important that your office feel separate from the rest of your home so you can leave it behind at the end of the day. If you have the space for it, a separate room or suite is ideal, but even in a small space adding some degree of separation can make a big impact. Adding a room divider is one way to create that separation in a multipurpose room. If all you can do is dedicate a corner of a room to your office at first, that works too, just make sure to keep that space as office space, so you don’t feel like you are always at work.

Putting together your home office is a pretty big project, but you can split it up over time if that makes it easier on your schedule and budget. Focus on getting the essentials first and then continue working on the space until it perfectly suits your needs. Your business deserves every chance of success, and a great home office can help make that happen.

Read this next: Why Writing Is the Cornerstone of a Marketing Strategy

Intangible Business Assets and How to Use Them

Figuring out how to manage tangible assets is usually a pretty manageable task, but intangible assets are a whole other story. Intangible assets can be harder to understand because they don’t represent physical objects, but instead are more abstract. Understanding and taking advantage of your intangible assets can help your business to achieve great success.

Your Brand Name

You have spent a huge amount of time and energy establishing your brand and becoming recognizable in your community and beyond. That makes your brand name an amazing asset that you can use to your advantage. Though you can’t exchange it for monetary value, you can use your brand to attract new customers and extend your reach. Different people may have very different ideas about what your brand means to them, but they likely will share some key elements that help to establish your brand overall. Figuring out how to leverage your brand to expand your reach will allow you to use this asset to its best possible ability.

Backlinks

Backlinks are an interesting asset because they can often feel out of your control. That is because backlinks are links to your website or pages on your website from other sites and companies. Having a significant number of backlinks points to your business is a trusted resource for other businesses. Backlinks also can make your SEO more effective and help your site to pop up higher in searches. By taking time to reach out and build relationships with other businesses and even news sources, you can cultivate a collection of backlinks that support your business through the help of others.

Reviews

Reviews are incredibly useful resources and assets because they are one of the main tools potential customers use to evaluate your business and decide whether to make a purchase. To take full advantage of your reviews, you must take the time to respond to reviews, especially negative ones. When you respond to a negative review, you have an opportunity to help that customer which can often result in them replacing their review with a positive review instead. Make sure that you are friendly and helpful, not defensive when responding to reviews so you can make it a positive experience for your customer.

Customer Data

Your customer data is an incredible marketing tool and can help you to improve your business in a variety of ways. That’s why you must protect your customer data so that you don’t experience a breach. Robust IT support can help you stave off threats to the cybersecurity side of your business. Customers will trust you more with their data if they know that it is well protected. In addition to keeping it safe, use customer data to support your marketing efforts and use contact information to distribute newsletters, and keep your customers abreast of any sales or events you may be holding.

Your Reputation

Although it is closely related to your brand, your reputation is another important intangible asset that you should take advantage of and continue developing. Your reputation is the way that people feel about your company and the trust that you have established. If you already have a solid reputation, it will do a lot of work for you, but if you have had problems in the past, it is never too late to make repairs. Repairing your reputation often comes down to reestablishing trust and resolving past issues so that your customers know that they can depend on you to follow through with any promises you may make.

Trained Employees

Having employees who are well trained and good at their jobs is a huge asset to your company. Developing training methods and materials that can improve the training process and help your employees get up to speed is an invaluable asset for your company. To get the most out of this asset, make sure to value your employees for the work they do and the expertise they have. When your employees feel appreciated, they are much more likely to continue with your business and continue adding to your value as a business. Empower your employees to learn and grow at your company and they will return the value to you.

Patents

Any patents that you hold are additional intangible assets that you should take full advantage of. Patents can protect your company by preventing others from profiting from your intellectual work. If you don’t currently have patents but you do have intellectual property that is new or have invented products, it is worth going through the process to get a patent. There is nothing worse than spending your time and energy to create something new only to have someone else take your idea and earn profits off of your work. A patent can protect you from this situation.

Your Website

It may not seem like an asset, but your website is a huge asset for your company, especially if it is well designed and easy to use. Your website is how customers can find you and how they interface with you online. That means that your website is invaluable to your company and its upkeep is one of the best things you can do to keep your business in the best possible shape. If your website isn’t currently as good as it can be, you should invest in professional design services, or even hire an in-house designer to help improve your website so it can be the asset it has the potential to be.

Every business is made up of a variety of tangible and intangible assets that help them to stay afloat. The more aware you are of your tangible assets, the better able you will be to improve your business and keep moving forward towards your goals. Taking some time to get familiar with your assets is a great way to deepen your understanding of your business and increase your abilities.

Read this next: How to Make Your Marketing Stand Out from Competitors

How to Keep Your Customers Happy with Your Business

Maintaining a happy consumer base is the best way to grow your business. Happy customers will share their experience with other people, leading to more sales through word of mouth. Make sure you have the fundamentals of business down to ensure your customers enjoy their experience the whole way through.

Show Genuine Care

People like to feel cared for and heard—especially if they are patronizing your business. As a business owner, you should have an incredibly accommodating attitude toward the people in your store. Train your employees to do the same.

If a customer seems to be having a hard day, or if you are feeling generous, offer special deals to them to improve their day. Find ways to show your customers you care. Welcome them as they step through the door. Try your hardest to answer their questions as seamlessly as possible. Strong effort will show that you genuinely care about who walks in your door.

Make Communication Painless

Customers hate having to wait for answers—especially difficult ones. Thankfully, convenient digital options have become mainstream. After experiencing pandemic-related changes in communications, 86% of consumers expect that convenience to continue. That is a huge amount of your customer base that you will have to reach out to.

Technology is obviously the best way to make things better. Ensure your website has an FAQ and live chat option. Make sure your website is intuitively designed and suited to new customers. Have a phone operator or receptionist available to answer business questions that the website cannot provide.

Offer Rewards and Deals

When a particular customer has made your day a little bit easier, it is perfectly acceptable to offer rewards or deals. You may be sacrificing a little in the short-term, but these sacrifices build customer loyalty and result in more committed sales in the long run.

Creating a loyalty program may also incentivize customers to come back. Not only is it fun to fill out a card or create an account, but it literally rewards patrons who come to your business regularly. Analyze the way your business operates and determine how a loyalty program could work for your customers.

By doing these things, you will likely increase your customer satisfaction and achieve higher sales goals. Making your customers happy in every aspect of your business is an indicator that you are doing something right. Analyze fair reviews and determine what your future goals should be.

Ready to make your business a winner? Schedule a call with me!

Online Trends Your Business Should Watch Out For

As you run your small business online, you should make sure you are aware of the current trends. These trends can be very useful for growing your business. They can include anything from new marketing strategies to improving the ease of your website for customers. Make sure you stay on top of these trends so you can explore new options and continue to increase your business.

AI Customer Service

For many websites, it has become common to utilize AI chatbots for customer service. Using AI for your customer service can have many benefits. Most importantly, AI customer service is available 24 hours a day, so your customers can get help even when your staff isn’t currently working. AI is also faster when responding because it can quickly find answers to common questions. Overall, AI is helpful for improving the work that agents do. They can use AI to answer quick questions and to determine priorities which helps your agents to use their time efficiently. In turn, they can dedicate more time to engaging with customers rather than focusing solely on resolving issues quickly.

Move to E-Commerce

With the rise of the current pandemic, e-commerce has become widely popular due to the fact that in-store shopping has been greatly limited. More and more people have turned to online shopping to meet their needs. Over 2 billion people will make an online purchase this year. Since e-commerce is growing sufficiently, it would be wise to join this trend. There will be many economic opportunities available. Make sure you do your research to see how to best market your business online.

Video Marketing

Video marketing has definitely seen a rise over the years. It’s become popular for a variety of reasons. First of all, it is a useful SEO strategy. Websites with videos tend to rank higher on search engines. Using videos can also make it easier to market. You can use videos to explain what it is you do while also establishing more of a personal connection with viewers. Videos can also be a more efficient way to incorporate customer reviews as videos are more genuine than an online comment. Overall, using video marketing can help to boost popularity and help you to reach a wider audience.

Trends occur for a reason. In business, it’s usually because popular strategies actually work. So, don’t ignore the online trends. Embrace them and learn more about them so you can use them as an advantage while growing your business online.

You can greatly improve your business’ presence online with an updated website. Contact us to learn more about how we can help!

Red Flags That Can Hurt Your Business Online

So much business happens online. The internet has changed business forever, and it has become increasingly important to make sure that your business looks good online. Here are some red flags that can warn you that your business is not performing well online.

Poor SEO

Your business’ website needs good search engine optimization (or SEO) rankings for your business to perform well online. Poor SEO will harm your business because it will make it more difficult for potential customers to find you through an internet search. Having bad SEO is a red flag that really makes your business less competitive in the modern world.

Improving your website’s SEO ranking does not have to be intimidating or difficult. There are many little things you can do, such as providing more applicable content and focusing on using good keywords, that will help you reach a better SEO ranking.

Negative Reviews

It is no secret that negative reviews harm your reputation. Most customers take reviews into account when deciding on a business. Having too many negative reviews or negative reviews that go unaddressed are major red flags online, and people will not come to your business as readily. Learning to deal well with negative reviews is imperative to helping your business thrive online so that you can protect your reputation. Don’t forget to respond respectfully to all reviews that you receive so your customers know you care about their experience.

Negative reviews can be a great way to show potential customers how you deal with problems and how you have improved through the years. Better yet, seek feedback from your customers so you can address concerns and problems before they are a big deal online. This will better preserve your good reputation.

Confusing Website

The website is the home of the business online, and if the website doesn’t meet the needs of the customer, that is a serious red flag that will certainly deter some potential customers. Bad websites are ones that are hard to navigate, unclear in their purpose, or don’t give you the information you need as a customer. There are many elements to a good website that can immediately eliminate this red flag.

Business online is much different than doing business in person, but a lot of it translates. As you better meet the needs of your customers online, your business will be on the road to success. Your customers will trust and depend on your business.

I can help you to make a great web design with content that is clear and visually appealing to your customers. Schedule a call with me to get started!

Finding Your Perfect Price Point

price pointOne of the first things you’ll need to do when you create a product or service is determine the appropriate price point for it. There are a lot of thoughts about pricing and none of them are right or wrong. How you price is up to you, but think about using a method that considers value and not just how much it will cost you. This is one of the best ways to come up with the perfect price point.

Tips for Selecting the Perfect Price Point

Know Your Audience – You have to know everything you can about your audience, including how much money they have to spend on extra items in their budget each month. When you understand your audience, you’ll not only know what type of products they need, but also how much they’re going to be willing to pay for them.

Identify Your Direct Costs – You must always cover your costs in any pricing method, because if you don’t you’ll lose money. So a great place to start is figuring out the direct cost of your product. But, if your product is digital, it’s going to be somewhat relative. For example, it might cost you 500 dollars to have the product created but you’ll not have individual per item costs to consider in your pricing.

Identify Your Indirect Costs – Sometimes there are costs such as marketing, advertising and other indirect costs that you should consider adding. For example, if you’re teaching a course that you had to get a Master’s Degree to understand, then you can add in something for your education.

Identify Your Competitors’ Prices – Take a look at your best competition’s prices. It’s more than likely that this price is something you should consider being around, because if your competitor is successful, it’s a price point that’s working. However, you never want to get into a situation where you’re competing on price. Instead, you want to compete on value.

Consider the Market – The market plays a huge role in pricing for pretty much every product. If you have a digital product, this is especially great for you because you don’t have incremental costs like you do with a physical product.

Understand the Value of Your Offering – Outside of direct and indirect costs there is also value. The value of your item is something that is perceived by your audience. For example, if you have an offering that will help anyone who follows it boost their income to six figures from zero, what is the value of that?

Ensure It’s Worth Your While – If the price you come up with feels too low, then raise it. You want the work that you do to be pleasurable for you, too. If you under-price your offerings, you’re going to end up resentful instead of happy.

Test Different Prices – When you come up with a price point, try testing different prices. You can do this by having different sales pages, or you can do it by offering different levels of service on one page with the various pricing levels.

When you come up with your perfect price point, you’ll be able to work less and make more money. The reason is that your buyers will be focused on the value of your offering, and you don’t have to concern yourself with selling high volumes…if the price is right.

Knowing Who You Are – How to Be Authentic in Your Business

be authenticIt’s easy to tell what is important to someone, because their actions reflect who they really are. In fact, your life is a reflection of your actions. It’s important that you be authentic about who you are and that you authentically care about who those on your team are a well. What’s even more powerful is that what you put out into the world, you also get back. If you are negative, you’ll get negativity. If you are an optimist, you’ll get back optimism. People really do reflect back to you your own outlook most of the time. The same thing can be said for your people. Give them respect if you want respect; give them your time if you want time from them, show that you care if you want them to care, and so forth. Look at any truly successful healthy business – those businesses clearly understand that concept, and it shows.

Here are a few ways to be authentic in your business:

Always Pass the Credit – When you have success, it’s easy to want to take all the credit. But the truth is, you should pass that credit on to your team. The more you do that, the more they’ll want to give of themselves because they feel as if the successes are shared, appreciated, and celebrated. Success feels good, but always remember – so does getting credit for it.

Always Take the Blame – Sometimes things do go wrong. But, a real leader will take the blame. After all, it was your vision that wasn’t explained enough and that allowed the failure to occur. But, you can learn from it. Let your team know that you take the blame, why, and how you’ll proceed in the future. If you prove to them that you are all on the same team and that you are NOT a threat, you will get their best work.

Know Real Talent When You See It – When you bring on team members, bring on people who have a talent for something special, and then let them go. Don’t tie them up by having them do something not in their wheel house. Use your team members for what they love to do and are good at doing.  Using their gifts and talents will benefit everyone.

Be the Reflection You Want to See – In order to truly be authentic, it’s important that when you look in the mirror, you ask yourself, “What do I see?” Do you see a giving, kind, smart, hard-working person? Most of the time, your team will follow you and your example. Be the example you want to see, whether that’s how you talk to people, how you dress, how you handle stress, or how you do your work.

Know Who You Are – A real leader knows who they are deep down and doesn’t try to hide it. They are authentically themselves and want others to be authentically themselves too. Knowing what you’re good at is easy, but you need to also be the type of person who isn’t afraid to admit what you’re not good at as well, and use team member who are good at your weaknesses to create a strong team.

Know Your Team – Take the time to get to know each member of your team so that you know when there is a problem. Being able to build a relationship with each team member is essential to being able to work together. Know what makes them tick, what bothers them, and their favorite way to receive praise. These are important things to know to be truly authentic in your relationships with your team.

Listen to and Act on Feedback – Allow and encourage your team to give you constructive feedback. You want them to feel free to tell you things, even those things you may not want to hear.  As long as it’s meant for good, that’s all that matters to be constructive. To show that you’re listening, you should also act on the feedback – either by stating you heard them and will consider it, or by actually doing something.

To be successful in business, it’s important to be authentic enough to first know who you are as a person and as a leader, but it’s worth nothing unless you also take the time to get to know those on your team in the same way.  If you follow these tips, you will have a successful, healthy business, filled with team members who value you for it, and it will show in their work ethic and what they are willing to do for the good of the team.

Time Management for Business Owners: Work ON Your Business, Not IN It

time management for business ownersOwning a business can seem like the best thing in the world. But time management for business owners is the key to making it all happen.  When you’re in the planning and dreaming stage, it  may seem like you’ll have more freedom, time and money. In fact, you probably had visions of spending a lot of time at the beach or on the golf course as you made your plans.

Then, reality sets in, and you soon realize that your business is a daily drudge and actually is more demanding than a regular job. You start feeling like you want to run away, escape, and maybe even end your business. But, the truth is, all you really need to do is change a few things so that you can work on your business and not in it.  Time management for business owners is the key to keeping your business and your sanity.  If you make these few changes, you may be surprised at the results.

Tips for Time Management for Business Owners

Change Your Mindset – It can be hard, after years of having an employee mindset, to switch to an ownership and entrepreneurial mindset. It’s time for you to start thinking like an owner, or at least a manager, by setting up systems, delegating tasks, and finding ways to do less but still get more done.  Time management for business owners means being good at facilitating and getting the right people to do the tasks you used to do, not doing them yourself.

Set Up Systems and Standards – When you set up systems and standards, it will be a lot easier to get people to help you with your business. Time management for business owners starts with creating systems for what you do daily.  If you do, you’ll have a clear understanding of what needs to be done each day and which things you must do compared to which things your contractors or employees can do.  What is in your head isn’t always understood until it is systemized and put into words for others  to learn and understand, and ultimately be able to help!

Use the Right Tools – Part of setting up systems is to use technology and other tools to help you make the most of your time. Technology such as email autoresponders, customer management, project management, cloud storage, and more is important to use in order to make the most of your time.

Plan for Success in Advance – Don’t just work by putting out fires.  Instead, make plans of what you’re going to do each day, week, month, quarter and year. Planning out basic tasks and duties far in advance will give you time to include additional tasks at the last minute as your industry demands.  It will also allow for you to set and meet goals.

Outsource Strategically – When you outsource, ask yourself whether or not that particular task needs your special touch. For example, many tasks like customer service, data entry, posting blog posts, social media marketing, and email marketing are all things that someone else can do successfully.

Provide the Right Training – When you outsource to anyone, even though you’ll likely outsource to a specialist, you want to provide training about your business and your unique processes. Don’t control the process or their function, but rather control the due dates, quality, and style in which the deliverables will take so that your branding shows through to the customer.

Delegate and Compensate Fairly – When you outsource to someone, you need to ensure that who you delegate to can do the job, but you also want to pay them fairly. Many business owners make the mistake of thinking they can get something for nothing, or near nothing, and still get what they need. In truth, you get what you pay for. If you want to command higher rates, you need to be willing to pay for expert help.

Attract the Right Clients – One thing that will make your business less of a drudge is if you ensure that your marketing efforts are working to attract the right customers to your business. The right customers will be a joy to work with, and you’ll have fewer fires to put out and fewer mistakes to fix.  Attracting the right clients will grow your business in the right way.

Set Your Fees High Enough – Many small business owners make the mistake of setting their rates too low. You need to set them high enough to provide for your family in the manner you deserve, commensurate with the type of business you have and who your audience is. For example, high end life coaches will pay more for your personalized services than an internet marketer who uses “The 4 Hour Work Week” by Timothy Ferris as their bible.

When you set up the right systems and use the right tools, you’ll be able to manage your business in a successful way that creates the success you deserve.