Book Recommendation – Word of Mouth Marketing: How Smart Companies Get People Talking

It’s one of the oldest marketing strategies there is. We are talking about word of mouth marketing. What is it exactly? Basically, your product is so hot, that everyone is talking and sharing it wherever they go. This type of marketing has some companies using a minimum of marketing effort and netting millions of dollars while others are sending thousands down the drain for a product that hasn’t quite caught on yet. Word of Mouth Marketing is written by Andy Sernovitz, a marketing guru who understands how companies make such an easy method complicated.

If you give your customers what they want, they will make money for you. The tone is easy and fun with practical advice for any size company. Discover why people spread the good word about your product, the four rules of this type of marketing, the 5 Ts of word of mouth marketing and the ideas that will revamp your marketing strategy from here on out. Learn how to build trust into your business that means better customer feedback than ever before. Since this book is in Kindle edition, you could begin changing your business in less than sixty seconds.

Word of Mouth Marketing How Smart Companies Get People Talking

Book Recommendation – Don’t Make Me Think

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition)

People use the Internet and your website differently than you might expect. The more you understand how they use your site and what they hope to find, learn, and gain the easier it will be to not only provide them with an exceptional experience but also to guide them to take action and to achieve your business goals.

Content and navigation go hand in hand. Steve Krug is considered the king of usability, intuitive navigation and information design. 14 years ago he published Don’t Make Me Think which became a go-to guide and necessary resource for website designers and business owners. He’s recently released an updated version.

It takes a user-friendly common sense approach to helping you create the content that your users want, need, and actually pay attention to. From guiding principles to things you must get right, Krug helps readers take it step by step.

Says Krug, Usability is about people and how they understand and use things, not about technology. And while technology often changes quickly, people change very slowly. Direct Link for Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability is a great addition to any entrepreneur’s bookshelf and it’s the perfect companion to Krug’s usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) – 

Book Recommendation – Let’s Stop Meeting Like This: Tools to Save Time and Get More Done

It’s time for another meeting. As a business owner, you know that you’d rather eat nails than hold a meeting. Employees probably feel the same. Most meetings are nothing more than a break in the day or a chance to catch a few winks. Instead of a snore fest, learn how to turn that precious time into the place everyone wants to be.

In a traditional meeting, one person talks and the rest are forced to listen. What if your business meeting was more engaging? People interact with others who can assist with current tasks. Ideas are batted around. Participants get some work done in the midst of hearing you out instead of simply watching you. the principles presented in the book, “Let’s Stop Meeting Like This” are designed to revamp your presentation from how you greet your staff to presenting material, to linking employees together to the wrap-up at the end. No one will be sleeping at your next meeting after implementing the methods here.

Let’s Stop Meeting Like This: Tools to Save Time and Get More Done