Book Recommendation: The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots

visual marketingThe Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots

Where to buy: www.amazon.com

When it comes to audiences online, content is king but it doesn’t have to be simply text. Enter the world of visual marketing. Employing visuals in your business can greatly improve your engagement, traffic, list building efforts and sales. “The Visual Marketing Revolution” shows you what you are missing when you don’t use images to tell the story.

It’’s called the “art of persuasion.” A customer must believe that they have a problem that only your product or service can solve. How do you do that? They must identify on an emotional level with you and your product. Text alone doesn’t accomplish this. Express your point in images: from photos to video to infographics. Visual marketing is the new way to relay information, and people get an idea of their interest faster than with text. They are more likely to stick around and view the nuances of an image. Learn to integrate image media into emails, landing pages, and social media. Optimize your visual tools for tablets and mobile devices. Create a sales-winning message that hits all the senses.

The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots

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