The New Rules of Marketing & PR, 5th edition
Where to buy: www.amazon.com
When it comes to reaching your target audience, there is an art to it. Online marketing is about being visible to people just when they want to hear from you. “The New Rules of Marketing & PR” offers updated information for all sizes of companies to have the impact that they need to increase sales and visibility.
This edition was published in 201 and provides relevant information for online marketing techniques. This includes using Instagram, LinkedIn, Facebook, press releases, Twitter and more. The best part is that you can accomplish it all without shelling out your entire budget for marketing. For anyone who wants to make a splash in the online marketing world for their company, this is a good place to begin learning about all the ways it can be accomplished.
If you’re skeptical, the author, David Scott includes case studies to support his strategies. Use your content to attract new customers to your business as well as maintaining a relationship with current customers. Get your copy and start applying the principles.