Negotiation: Essentials of Negotiation How to Convince Persuade and Influence Anyone
Where to buy: www.amazon.com
Why is it important to negotiate? Well, as a salesperson or a business owner looking to find new clients, negotiation is the difference between closing the deal and having someone walk away. Learn the techniques and skills that are indispensible in your line of work. It can all be found in “Negotiation.”
The object is to convince your potential clients that they need what you have to offer. Clients want to make sure that they are not being duped. They want all the benefits that they can get for trying your product. As a salesperson or business owner, it is your job to engage the potential client in a way that makes them jump at your offer. It might sound too good to be true, but if you cultivate the necessary skills in this book and use them to their utmost, this could become your reality.
In the art of negotiations, learn to take your discussions to a new level. Learn to stay ahead in the process so it feels as if you are reading your client’s mind. Avoid the blind spots that trip up many negotiators. Make the most of your time and effort and seal the deal.