Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less – by
Content is still king online but only if you know how to use it. the idea of user centered content is one where the content on your website and elsewhere is tailored to the users that you want to attract. First, you need to know your users. Who is actually visiting your site and reading your content? Are the articles you are providing exactly what they need from you? will it endear your product to them and convert them from just viewers to customers?
To make sure that your content hits the mark, it needs to: meet the need of the reader or answer a question for them. Constantly provide new and innovative content on a regular basis. Use a voice that the readers can identify with in your content. Avoid being preachy or always on the sales pitch. They want honesty. Stay on target. What are they looking for?
Learn how to define your content niche so you know where all roads lead with your content whether interactive, video, slideshow or another form. Social media can also help you to promote your content and gain feedback from your target audience.