People use the Internet and your website differently than you might expect. The more you understand how they use your site and what they hope to find, learn, and gain the easier it will be to not only provide them with an exceptional experience but also to guide them to take action and to achieve your business goals.
Content and navigation go hand in hand. Steve Krug is considered the king of usability, intuitive navigation and information design. 14 years ago he published Don’t Make Me Think which became a go-to guide and necessary resource for website designers and business owners. He’s recently released an updated version.
It takes a user-friendly common sense approach to helping you create the content that your users want, need, and actually pay attention to. From guiding principles to things you must get right, Krug helps readers take it step by step.
Says Krug, Usability is about people and how they understand and use things, not about technology. And while technology often changes quickly, people change very slowly. Direct Link for Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability is a great addition to any entrepreneur’s bookshelf and it’s the perfect companion to Krug’s usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.