Google makes changes and adjustments to their algorithm that ranks websites all the time. Many website owners grumble that the changes are designed to either make money for the designers or to drive the owners insane, while both may feel true, Google makes the changes to create the best experience for the users. The goal for Google is to provide the most relevant search results that provide the best quality content for the one doing the searching and in this case to provide more mobile friendly sites.
The newest changes, that began launching on April 21st, are the attempt of Google to provide the same quality results but specific for mobile device users. Mobile devices became the leading way that people search the internet at the beginning of 2014 (a full two years before most experts predicted that shift would occur). The numbers are sure to continue to rise as mobile devices get smaller, more powerful, and easier to use.
Google sent out mass scale notifications to alert webmasters if a site was not considered mobile friendly. You can also use the Google mobile friendly test from the tools to see if your site makes the cut. If it fails, then you have several things that you can do to fix your site and bring it up to the Google mobile friendly standards.
Top Fixes to be Google Mobile Friendly
Upgrade your theme. The skin of your website (the theme) dictates a great deal of what goes on within your website. This includes the mobile friendly quality of your website. Check to see that your theme is the current release. A simple update of your theme could correct any mobile friendly issues.
Change your theme. Some themes will never make the cut. The designers have stopped upgrading and moved on to other projects or created a similar theme that will meet more up and coming needs of the changing internet world (including the Google mobile friendly tests). Be certain that your current website is backed up before you begin making any changes to your theme. Also remember that a name of a theme does not mean it is mobile friendly according to Google standards. You should review the theme before making the move and you still need to run the new website through the Google mobile friendly test.
Add a plugin. You may not be in a financial position to make a big change. You may not want to go through the hassle of a big change at the moment. No matter what your reason, there are plugins and software specifically designed to fix the mobile friendly issues of a website. Again, be sure you back up your website before installing new plug-ins or other software that can affect the function of your website.
Google makes changes to make things better, even if it may not feel like it at the time. These recent adjustments to make websites more mobile friendly have come in the wake of a shift to more mobile device usage. Making the changes necessary to pass the Google mobile friendly test will be good for your website and your visitors in the end. If you need help getting your site mobile friendly contact us and we can help you make your mobile visitor experience one that will make them want to come back.