In today’s business world, having an email list is an absolutely essential piece to any healthy marketing plan. You can think of your email subscribers list as your personalized client pool, full of potential buyers for the future. That email list can be instrumental in your business success. There are a variety of ways to grow that list, depending upon the type of business you have. Customers can directly share their email addresses with you when they make purchases, potential prospects may fill out a form to receive your messages, or they may give you their email in exchange for a free offer you make to them. These email addresses are then collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.
Remember these helpful tips when utilizing email lists:
Email Is a Professional Way to Contact Customers – Today most consumers are accustomed to giving their email address to a business entity, or they realize that when they make a purchase the business will have their email address. This is a common way to communicate and contact customers, and it has become acceptable by most people.
Email Software Offers Simple Automation – A really special function that you can do with email marketing software is to automate some parts of your email messages to your customers, leads, and prospects. This means that messages that are educational, standard (like thank you messages), and they only have to be created once and sent to each person when appropriate, based on how you set up your autoresponder software.
Email Enables You to Add Value to Your Subscribers’ Lives – When you use email to contact people who have signed up to receive your messages, you are connected to them 24/7 in a very intimate way. This affords you the opportunity, if you plan for it, to add extreme value to your customers’ lives by sending them information that solves their problems, thereby increasing their engagement with you.
Email Marketing Increases Conversion Rates – There is no denying that email marketing is one of the most, if not the most, effective forms of marketing that has ever existed. By using email to teach prospects about your business and offerings, you can increase conversions.
Email Marketing Creates Repeat Customers – Your best bet for increasing sales is to always keep your customers happy so that they become repeat customers. Repeat customers offer you the ability to increase your income exponentially. You simply need to use the customer list to tell them about other offerings that may be of interest to them.
Email Allows You to Get to Know Your Audience Better – Email is your opportunity to speak one-on-one with someone. This allows you to use email to send out polls to find out information about your audience. Some email software will let you know things about your audience simply based on the information they can get from the person’s email address and the files on record with Google and other email address providers.
Email Keeps You Super Close to Your Customers – Thanks to smartphones, you’re always with your customers at any time of the day. It doesn’t even matter if the message is automatic; you can contact them 24/7 easily with just a click of a button, and you are as close as the palm of their hand.
Email Allows You to Educate Your Audience – A really awesome feature of having an email address for leads, prospects, or clients is that you can send them information that educates them about their problems and then introduces them to the solutions, without browbeating or having to make cold calls.
Having an email list means that you may spend some time up front collecting email addresses from leads, prospects and customers. But the countless uses for email marketing and the contact it allows with your audience pays off in the end. It allows customers to hear you out on their own time, which is preferable to most prospects, so email marketing is a win-win for everyone involved.