Guest Post by Jack Klemeyer
Jack Klemeyer is the founder/owner of Grow Your Business Coaching. His success is reflected in the success of his clients. He is a certified coach and practitioner in a variety of programs including NLP, John Maxwell and DISK and Kolby. He is a popular speaker and facilitator of sales training, group coaching, and mastermind groups and roundtables. Reach him at 317-755-6963, at Jack@GYBCoaching or learn more at www.gybcoaching.com.
Sex, lies and video.
All three of those make for compelling stories on the Internet.
While I never use the first two in my business or with my clients, the third, video, is a great avenue for all business owners and there are lots of ways video can be incorporated into the business. I want to share three options for every business owner to use video in their business.
Use Video for Your Business – Option 1 – To Educate
No matter if you are a plumber, a coach or a chef, you can use video to educate your prospects and clients. Educational video can:
- Teach clients how to use your products
- Teach clients what you do, or how they can do it themselves
- Provide insight into your company
Sy Sims said, “An educated consumer is our best client.” That quote has stood the test of time because it is true.
If you provide the how-to about a task or service you provide, the viewers who do it themselves will remember who gave them the information and how accurate or easy it was to follow. The next time they need that task done, if they don’t have the time or can’t do it themselves, they will know who to contact.
On the other hand, if they watch the video and realize it is outside their skill set, they might call right away. You will have demonstrated you know how to do it right and they appreciate that.
Educating existing customers will prevent them from using your products incorrectly and not being happy with the end result. It is a proactive measure to accomplish three goals:
- To promote return customers because they will be happy with their results
- To provide additional value through instructions that are easy to follow in an additional learning style
- To reduce the number of returns due to improper use, installation or care
Instructional how-to videos show customers that you care about their success. That says something about your company. A good something.
Use Video for Your Business – Option 2 – To Promote
A short video of your business in action on social media promotes your business.
For example, when I go to speak at associations and business groups, I often will record the event. Small slices where I talk about a specific sales strategy or give a few tips on holiday marketing can be cut out and shared via social media platforms like Facebook or LinkedIn.
Likewise when your company is sponsoring an event or making a donation to a local cause, a short video shares that community involvement with the world.
You can also use video to demonstrate products or show results of services. Highlight employees, make announcements and congratulate other business owners and businesses on their successes and achievements.
Another part of sharing your business on social media is just that – social. Every business owner has his own sense of humor and interests. Sharing something funny or interesting can be useful. Let your tribe get to know you – personally. A little cautionary note here – once you share something, you can’t take it back so be mindful of what you want your posts to say about you – and your business.
Use Video for Your Business – Option 3 – To Operate
For small businesses, videos are a great way to build and communicate within an organization. Some examples:
- One owner would provide a quick Monday morning video that was a mini-staff and motivational session for his sales staff. Since their staff meetings were every Thursday, it was his way of providing sales data, notes about upcoming events or reminders about reports that were due. This video also included congratulations for achievements and encouragement.
- Another owner used video to train new staff on how to do various tasks. Since he was usually not in the office when his part-time office help were in, he was able to give them direction and keep them moving ahead on tasks even if he was out. The short videos became a library of how-to modules that were used over and over since some tasks were only completed quarterly or less.
- While an audio works as well, video of group sessions or meetings means that parties who are not able to attend don’t miss out on the discussions and decisions. Videos are especially helpful when whiteboards or large tablets are used to capture notes. This strategy for the use of video is also helpful for clients and customers.
With the proliferation of smart phones, videos can be made as candidly, casually or formally as called for by the use. The above owner often records his video in the car while he’s driving. And the second uses his phone for many of the short how-to videos he records.
Even some of the social media videos are made using phones. It depends on the purpose and who the intended viewers will be. But the bottom line is that every business can use video in some way. If it makes a task or message easier to get done, go with it.
As a business coach, I often see that business owners get so busy that they fail to see what is right in front of them. That is why an objective set of eyes is so helpful and they hire me. Recognizing resources and seeing the potential in them is one of the things I am able to bring them. Keeping it simple, actionable and forward moving is an underlying theme that benefits everyone.
Marketing strategy is the same thing – a fresh set of eyes that knows the how-to can keep your message on focus and effective. Every small business owner is talented, or else they wouldn’t be able to get a business off the ground. But the most successful owners see that they can’t know and be all things to the standards they need to grow a thriving enterprise. So they hire others who have expertise in the areas they don’t – or in the areas that will consume too much of their time and energy. Marketing is critical. If you don’t want to invest the time and effort in it, or don’t feel you have the expertise, hire Neil at Strategix, or someone like Neil at Strategix. It’s too important to your business to relegate it to an item on your to-do list.